Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
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Volume 27, issue 6, 1984

We owe it to ourselves pp. 2-6

J. Fred Bateman

A nickel for your thoughts pp. 7-9

Louis E. Boone

"Yes, but...": Hidden criteria for judging managerial innovations pp. 10-14

C. J. Elbing

The zero-sum management disease and the von Thunen prescription pp. 15-20

Barrie Richardson

Product rejuvenation strategies pp. 21-28

William Lazer, Mushtaq Luqmani and Zahir Quraeshi

The collaborative approach to marketing pp. 29-35

Larry J. Rosenberg and James H. Van West

Numbers don't lie--do they? pp. 36-37

Daniel Seymour

Demographic data banks: A new management resource pp. 38-42

Ronald L. Vaughn

An industrial policy: What does it mean? pp. 43-49

Marian G. Neef

Why Sam can't plan: Industrial policy and the perils of a nonadaptive political economy pp. 50-56

Gregory A. Daneke

Videoconferencing pp. 57-61

David Green and Kathleen J. Hansell

Managing innovation: Military strategy in business pp. 62-66

David Cawood

Untangling the muddled management of public affairs pp. 67-76

Jeffrey Sonnenfeld

Information packages for directors pp. 77-81

Charles N. Waldo

The welfare state and beyond: by Gunnar Heckscher, University of Minnesota Press, 1984 pp. 82-83

Timothy A. Tilton

East-West trade at a Crossroad: by Robert Roosa, Michiya Matsukawa, and Armin Gutowski pp. 83-84

Paul Marer

Volume 27, issue 5, 1984

The 1984 election: What difference will it make? pp. 2-6

Karl O'Lessker

The product life cycle trap pp. 7-16

Roger C. Bennett and Robert G. Cooper

Can quality circles survive in the United States? pp. 17-23

John D. Blair and Carlton J. Whitehead

Planning for employee health and safety pp. 24-29

Herbert Hunt

Zero-in: A Technique for formulating better mission statements pp. 30-33

Craig C. Lundberg

Ironies of our computer age pp. 34-41

Robert E. McGarrah

Altering the fabric of work: Beyond the behavioral sciences pp. 42-48

James S. Bowman

Survival pp. 49-53

Stephen W. Custer

Entrepreneurial managers in large organizations pp. 54-58

Richard Molz

Creating the illusion of indispensability pp. 59-61

John A. Roush

Balancing dominance: Diagnosing the buyer-supplier relationship pp. 62-65

Craig M. Watson

Planning trees: A CEO's guide through the corporate planning maze pp. 66-70

Leonard R. Rubin

Selling assertively pp. 71-77

Marvin A. Jolson

Say goodbye to the merchant mystique pp. 78-82

Deborah J. Cornwall

Human systems are different pp. 83-84

Sir Geoffrey Vickers

Macroeconomics and micropolitics: The electoral effects of economic issues pp. 85-86

D. Roderick Kiewiet

Volume 27, issue 4, 1984

Where reaganomics succeeded, where it failed, and why pp. 2-8

George W. Wilson

Reducing the economic and human cost of layoffs pp. 9-16

Myron D. Fouler and Dennis W. Shuler

The trouble with Japanese management systems pp. 17-23

George S. Odiorne

How to use bottom-line writing in corporate communications pp. 24-30

John S. Fielden and Ronald E. Dulek

Sales force budgeting pp. 31-36

Douglas J. Dalrymple and Hans B. Thorelli

Are there any real benefits from office automation? pp. 37-42

Kathleen Foley Curley

The driving force of successful organizations pp. 43-48

Stanley D. Truskie

Using intuition to manage organizations in the future pp. 49-54

Weston H. Agor

Beyond rationality pp. 55-58

Marjorie Caballero and Roger Dickinson

New directions for lifestyle behavior patterns pp. 59-64

Ronald D. Michman

Applying marketing principles to social causes pp. 65-69

Jeffrey A. Barach

Faculty turnover within academics: The case of business professors pp. 70-74

John P. Daniels, Hugh M. Shane and Jerry L. Wall

Reactions to the career plateau pp. 75-79

Janet P. Near

Controlling burnout: A leadership guide for managers pp. 80-85

Oliver I. Niehouse

Volume 27, issue 3, 1984

The editor's chair The cathedral and the parish pp. 2-6

Douglas Heerema

Technology and marketing: The magic mix? pp. 7-14

Geoffrey Kiel

The action profile: A practical aid to career development and succession planning pp. 15-21

Robert S. Burnett and James A. Waters

Managing cross-gender mentoring pp. 22-32

James G. Clawson and Kathy E. Kram

Is there life after 5? pp. 33-36

J. H. Foegen

Manufacturing market share pp. 37-39

W. J. Kaydos

Product quality: An important strategic weapon pp. 40-43

David A. Garvin

Ideational item Avoiding the pitfalls of managementThink pp. 44-47

Mario Leo

Quality circles--The latest fad or a real winner? pp. 48-52

Merle O'Donnell and Robert J. O'Donnell

Attributes of the entrepreneurial type pp. 53-56

Philip D. Olson and Debra A. Bosserman

Getting results from your MRP system pp. 57-64

John C. Anderson and Roger G. Schroeder

The impact of crisis on managerial behavior pp. 65-68

Stuart St. P. Slatter

Up on the wall: Posting salaried openings pp. 69-75

J. W. Miller

Organizational imperatives and cultural modifiers pp. 76-83

William I. Gorden

Latin American experiments in neoconservative economics: by Alejandro Foxley pp. 84-86

John Weeks

Volume 27, issue 2, 1984

The editor's chair The responsibility of schools of business to teach ethics pp. 2-4

John D. Long

Can free enterprise survive ethical Schizophrenia? pp. 5-11

Richard C. Chewning

Next to godliness pp. 12-15

Richard Farmer

Balancing the "Family" and the "Business" in family business pp. 16-21

Phyllis G. Holland and William R. Boulton

Ideational item The politics of the press pp. 22-29

Fred J. Evans

The hidden value: Key to successful acquisition pp. 30-37

Andrew J. Parsons

Robotics: Challenges for the human resources manager pp. 38-46

Edward Knod, Jerry L. Wall, John P. Daniels, Hugh M. Shane and Theodore A. Wernimont

Avoid meetings or make them work pp. 47-49

Glenn W. Soden

The sales manager: Tomorrow's super marketer pp. 50-56

Bet Rosenbloom and Rolph E. Anderson

Managerial ignorance or savvy? Another look pp. 58-59

Martin J. Gannon

Managerial ignorance or savvy--revisited pp. 60-63

Thomas J. Von der Embse

Planning the multinational's future pp. 64-68

Frank P. Popoff

Streamlining: Necessary strategy for licking a profit crunch pp. 69-76

Clark E. Chastain

The paperless chase: Gaining support for office automation pp. 77-79

Donna M. Matherly

Academic strategy: The management revolution in American higher education: by George Keller pp. 80-86

Howard Mehlinger

Volume 27, issue 1, 1984

Tariffs and the art of being mediocre pp. 2-5

Richard Farmer

Preparing for promotion pays off pp. 6-13

Henry H. Beam

Spanish-speaking employees in american industry pp. 14-17

Mariah E. de Forest

Corporate communications: All together now pp. 18-20

John A. Koten

Guidelines for commercial negotiators pp. 21-25

George Holmes and Stan Glaser

Labor-management relations in the 80s: Revolution or evolution? pp. 26-31

William E. Fulmer

More value for your company's continuing education dollar pp. 32-35

Richard Wiegand

The management club: A quality circle for managers pp. 36-41

Jan P. Muczyk and Robert E. Hastings

Making sense of quality of work life programs pp. 42-46

Herman Gadon

High technology: Economic hope or hoax? pp. 47-51

Vimla Aggarwal and Sumer C. Aggarwal

Theory X in antiquity, or the buraeucratization of the Roman army pp. 52-56

Michael J. Gent

Market segmentation: A tactical approach pp. 57-63

Frederick W. Winter

Performance failure: Executive response to self-serving bias pp. 64-71

Henry Sims and Dennis A. Gioia

Putting human resource management at the line manager level pp. 72-82

Nancy K. Napier and Richard B. Peterson

Modern times: The world from the twenties to the eighties: Paul Johnson Harper and Row, 1983. $28 pp. 83-84

Lynton Caldwell

The Japanese mind: the Goliath explained: Robert C. Christopher Linden Press/ Simon and Schuster, 1983 pp. 84-86

Janet P. Near

Antitrust and monopoly: Anatomy of a political failure: Dominick Armentano John Wiley and Sons, 1983 pp. 86-87

Carl Malamud