Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 58, issue 6, 2015

Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships pp. 591-598

Ekin Pehlivan, Pierre Berthon, Mine Üçok Hughes and Jean-Paul Berthon

Good native advertising isn’t a secret pp. 599-606

Colin Campbell and Lawrence J. Marks

Trade secrets: Managerial guidance for competitive advantage pp. 607-613

William F. Crittenden, Victoria L. Crittenden and Allison Pierpont

Internet of Things: Convenience vs. privacy and secrecy pp. 615-624

Bruce D. Weinberg, George R. Milne, Yana G. Andonova and Fatima M. Hajjat

Balancing customer privacy, secrets, and surveillance: Insights and management pp. 625-633

Kirk Plangger and Richard T. Watson

Someone to watch over me: The integration of privacy and corporate social responsibility pp. 635-642

Alexis M. Allen and John Peloza

Everyone loves a secret: Why consumers value marketing secrets pp. 643-649

Adam J. Mills

The secrets of secret societies: The case of wine pp. 651-658

Daniel Hall, Leyland Pitt and Asa Wallstrom

We’re leaking, and everything's fine: How and why companies deliberately leak secrets pp. 659-667

David R. Hannah, Ian P. McCarthy and Jan Kietzmann

The secret to protecting trade secrets: How to create positive secrecy climates in organizations pp. 669-677

Kirsten M. Robertson, David R. Hannah and Brenda A. Lautsch

Volume 58, issue 5, 2015

Between a rock and a hard place: Conflict minerals and professional integrity pp. 485-492

Kate Jelinek

Data analytics in auditing: Opportunities and challenges pp. 493-500

Christine E. Earley

The problem of management bias in accounting estimates: An investor perspective on root causes and solutions pp. 501-508

Thomas I. Selling and Bo Nordlund

Marketing at the base of the pyramid: Perspectives for practitioners and academics pp. 509-516

Stefanie Beninger and Karen Robson

Supply chain friends: The good, the bad, and the ugly pp. 517-525

David M. Gligor and Carol L. Esmark

United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits pp. 527-537

Ludovica Cesareo and Barbara Stöttinger

A marketing communications approach for the digital era: Managerial guidelines for social media integration pp. 539-549

Ginger Killian and Kristy McManus

Profit from poetry: Bards, brands, and burnished bottom lines pp. 551-561

Stephen Brown and Roel Wijland

Volume 58, issue 4, 2015

Crowdsourcing: A new way of employing non-employees? pp. 377-388

Robert C. Ford, Brendan Richard and Michael P. Ciuchta

Tapping the innovative business potential of innovation contests pp. 389-399

Albert Armisen and Ann Majchrzak

Leading the (r)evolution: Succession and leadership rules for re-entrepreneurs pp. 401-410

Robert McEnany and David Strutton

Is it all a game? Understanding the principles of gamification pp. 411-420

Karen Robson, Kirk Plangger, Jan H. Kietzmann, Ian McCarthy and Leyland Pitt

The misplaced controversy about internal consumption: Not just a direct selling phenomenon pp. 421-429

Victoria L. Crittenden and Gerald Albaum

The Internet of Things (IoT): Applications, investments, and challenges for enterprises pp. 431-440

In Lee and Kyoochun Lee

How to avoid regulatory antitrust scrutiny: The behavioral defense pp. 441-447

Arpita Agnihotri

Launching and leading intense teams pp. 449-457

Sheila Simsarian Webber and David S. Webber

Organizational strategies for filling the customer can-do/must-do gap pp. 459-468

Robert C. Ford and Janet R. McColl-Kennedy

From competitive advantage to nodal advantage: Ecosystem structure and the new five forces that affect prosperity pp. 469-481

Piyush Kumar, Mayukh Dass and Shivina Kumar

Volume 58, issue 3, 2015

Sales leadership icons and models: How comic book superheroes would make great sales leaders pp. 261-274

Adam Rapp, Jessica Ogilvie and Daniel G. Bachrach

Bridging the CIO-CEO gap: It takes two to tango pp. 275-283

Vlad Krotov

SMEs and new ventures need business model sophistication pp. 285-293

Peter Kesting and Franziska Günzel-Jensen

Performance implications of strategic changes: An integrative framework pp. 295-304

Nitin Pangarkar

Designing branded mobile apps: Fundamentals and recommendations pp. 305-315

Zhenzhen Zhao and Christine Balagué

Strategic value curve analysis: Diagnosing and improving customer value propositions pp. 317-324

Norman T. Sheehan and Vince Bruni-Bossio

Entifying your brand among Twitter-using millennials pp. 325-333

Hemant C. Sashittal, Monica Hodis and Rajendran Sriramachandramurthy

Social media and human need satisfaction: Implications for social media marketing pp. 335-345

Yu-Qian Zhu and Houn-Gee Chen

Managing information sharing in online communities and marketplaces pp. 347-353

Edward Boon, Leyland Pitt and Esmail Salehi-Sangari

Volume 58, issue 2, 2015

The value of communication during a crisis: Insights from strategic communication research pp. 141-148

W. Timothy Coombs

Exploring the effectiveness of creating regulatory fit in crisis communications: Can it change perceptions of media coverage during a crisis? pp. 149-156

Tamar Avnet and Daniel Laufer

Using advertising and price to mitigate losses in a product-harm crisis pp. 157-162

Kathleen Cleeren

The real-time power of Twitter: Crisis management and leadership in an age of social media pp. 163-172

Daniel A. Gruber, Ryan E. Smerek, Melissa C. Thomas-Hunt and Erika H. James

Managing social media crises with your customers: The good, the bad, and the ugly pp. 173-182

Yany Grégoire, Audrey Salle and Thomas M. Tripp

Corporate crises in the age of corporate social responsibility pp. 183-192

Catherine Janssen, Sankar Sen and Cb Bhattacharya

Managing corporate crisis in China: Sentiment, reason, and law pp. 193-201

Zhilin Yang and Jiang, Ling (Alice)

Managing closing time to enhance manager, employee, and customer satisfaction pp. 217-224

Stephanie M. Noble, Carol L. Esmark and Christy Ashley

Your company may unwittingly be conducting business with human traffickers: How can you prevent this? pp. 225-234

Katherine Taken Smith and Teresa Betts

Volume 58, issue 1, 2015

Checkmate: Using political skill to recognize and capitalize on opportunities in the ‘game’ of organizational life pp. 25-34

Charn P. McAllister, B. Parker Ellen, Pamela L. Perrewé, Gerald R. Ferris and Daniel J. Hirsch

Will social media kill branding? pp. 35-44

Chiranjeev Kohli, Rajneesh Suri and Anuj Kapoor

Social media and related technology: Drivers of change in managing the contemporary sales force pp. 45-55

William C. Moncrief, Greg W. Marshall and John M. Rudd

Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation pp. 57-67

Daniel Nylén and Jonny Holmström

Corporate responses to online music piracy: Strategic lessons for the challenge of additive manufacturing pp. 69-76

Mathew Appleyard

How to work a crowd: Developing crowd capital through crowdsourcing pp. 77-85

John Prpić, Prashant Shukla, Jan H. Kietzmann and Ian McCarthy

How to compete effectively against low-cost competitors pp. 87-97

Barry Berman

Rethinking customer relationships pp. 99-108

Lance A. Bettencourt, Christopher P. Blocker, Mark B. Houston and Daniel J. Flint

Strategic sustainability: Creating business value with life cycle analysis pp. 109-122

Holger Buxel, Gökçe Esenduran and Scott Griffin

Purchasing: Can we bridge the gap between strategy and daily reality? pp. 123-133

Desirée Knoppen and María J. Sáenz