Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
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The editor's chair pp. 1-1: Dennis W. Organ
Executive briefing interfirm diversity in global alliances pp. 2-4: Arvind Parkhe
Cultural protectionism pp. 5-15: C. Christopher Baughn and Mark A. Buchanan
Getting to know the neighbors: Grupos in Mexico pp. 16-24: John Sargent
Organizational decline--A stimulus for innovation? pp. 25-34: George C. Mueller, William McKinley, Mark A. Mone and Vincent Barker
Why engineers strike--The Boeing story pp. 35-44: Woodruff Imberman
From IT solutions to business results pp. 45-50: Nadim Matta and Sandy Krieger
Are your secrets safe? Knowledge protection in strategic alliances pp. 51-60: Patricia M. Norman
Offshore sourcing: An optimal operational strategy? pp. 61-66: Robert H. Lowson
The CREF stock fund at 50 pp. 67-72: Eugene H. Fram and Chun Keung Hoi
Real options on knowledge assets: Panacea or Pandora's box? pp. 73-79: Russell W. Coff and Kevin J. Laverty

The Editor's Chair pp. 1-1: Dennis W. Organ
Executive briefing/Health care pp. 2-4: Mike Schraeder
Open book management--optimizing human capital pp. 5-13: Raj Aggarwal and Betty Simkins
E-Coms and their marketing strategies pp. 14-20: Avraham Shama
Reevaluating green marketing: a strategic approach pp. 21-30: Michael Jay Polonsky and Philip Rosenberger
The coming oil price crash pp. 31-38: Robert Grosse and Juan Yanes
What buyers want most from salespeople: a view from the senior level pp. 39-45: Robert M. Peterson and George H. Lucas
Engagement or disengagement? Older workers and the looming labor shortage pp. 46-52: Glenn M. McEvoy and Mary Jo Blahna
Legal monitoring for the private business pp. 53-60: Sandra K. Miller
Reasonable accommodation or special privilege? Flex-time, telecommuting, and the ADA pp. 61-65: Kimberlianne Podlas
Danica Purg pp. 66-69: Harper W. Moulton

The Editor's Chair / Managers for all seasons? pp. 1-2: Dennis W. Organ
Strategic innovation: a conceptual road map pp. 3-12: Vijay Govindarajan and Anil K. Gupta
What makes a strategy brilliant? pp. 13-20: Brian Huffman
Man, I'm smart about how stupid I am! pp. 21-24: Mark Simon
The essentials of scenario writing pp. 25-31: Steven Schnaars and Ziamou, Paschalina (Lilia)
Marketing on the web: how executives feel, what businesses do pp. 32-40: W. Benoy Joseph, Robert W. Cook and Javalgi, Rajshekhar (Raj) G.
Pricing as entrepreneurial behavior pp. 41-48: Minet Schindehutte and Michael H. Morris
Maximizing the financial and product market values of the IPO opportunity pp. 49-54: Jae H. Song, Yinsog Rhee and Carl R. Adams
The missing link: why stock markets have been ineffective in Chinese SOE reform pp. 55-62: Michael N. Young and Paul B. McGuinness
WFOEs: the most popular entry mode into China pp. 63-72: Ping Deng
Online grocery retailing: success factors and potential pitfalls pp. 73-83: Hean Tat Keh and Elain Shieh

Predicting success in school and at work pp. 1-2: Dennis W. Organ
E-competitive transformations pp. 3-12: Detmar Straub and Richard Klein
Business-to-business E-commerce: models and managerial decisions pp. 13-20: Pamela Barnes-Vieyra and Cindy Claycomb
Bricks and mortar: 21st century survival pp. 21-28: Lawrence M. Bellman
Corporate social audits--this time around pp. 29-36: Homer H. Johnson
The de beers story: are diamonds forever? pp. 37-44: Donna J. Bergenstock and James M. Maskulka
Fourteen years of ISO 9000: impact, criticisms, costs, and benefits pp. 45-51: Thomas H. Stevenson and Frank C. Barnes
Managing southeast asian brands in the global economy pp. 52-58: Michael Ewing, Julie Napoli and Leyland Pitt
HRM of foreign firms in China: The challenge of managing host country personnel pp. 59-68: David Ahlstrom, Garry Bruton and Eunice S. Chan
Enterprise resource planning: common myths versus evolving reality pp. 69-76: Vincent A. Mabert, Ashok Soni and M. A. Venkataramanan
Aligning reward practices in support of total quality management pp. 77-84: Richard S. Allen and Ralph H. Kilmann

E-commerce in the U.S. and Europe--is Europe ready to complete? pp. 6-16: Tanuja Singh, Jay V. Jayashankar and Jasvinder Singh
The art and science of synergy: The case of the auto industry pp. 17-24: Thomas Osegowitsch
Competitiveness and sales management: A marriage of strategies pp. 25-30: Eric M. Olson, David W. Cravens and Stanley F. Slater
Personal knowledge, corporate information: The challenges for competitive intelligence pp. 31-37: M. Carl Drott
Trust in the networked economy: Doing business on web time pp. 38-44: Douglas A. Houston
Pricing strategy and the net pp. 45-54: Leyland F. Pitt, Pierre Berthon, Richard T. Watson and Michael Ewing
Disintermediation in question: New economy, new networks, new middlemen pp. 55-60: Frederic Jallat and Michael J. Capek
Product liability: Its impact on the auto industry, Consumers, and global competitiveness pp. 61-66: Rama Yelkur, Janet Morrison, Erwin H. Steiner and Ian Schmehl
The effects of adopting Cash-Balance Pension Plans pp. 67-74: Mary Maury and Victoria Shoaf

The editor's chair pp. 1-1: Dennis W. Organ
Benjamin Franklin: Founding father of american management pp. 2-10: Blaine McCormick
How do you spell success in Mexico? CALICA pp. 11-18: Gus Gordon and Thurmon Williams
International alliance negotiations: legal issues for general managers pp. 19-26: Elise Campbell and Jeffrey J. Reuer
Somebody kicked the sleeping dog--new bite in the foreign corrupt practices act pp. 27-32: Tipton F. McCubbins
Seven emerging sales competencies pp. 33-36: Bernard L. Rosenbaum
How to implement a customer satisfaction program pp. 37-46: Earl Naumann, Donald Jackson and Mark S. Rosenbaum
E-operations: a guide to streamlining with the internet pp. 47-54: Kenneth K. Boyer
Using economic profit to assess performance: a metric for modern firms pp. 55-60: Raj Aggarwal
Activity-based costing for the small business: a primer pp. 61-68: Sidney J. Baxendale
The importance of courting the individual investor pp. 69-76: Paul Vogelheim, Denise D. Schoenbachler, Geoffrey L. Gordon and Craig C. Gordon
The financial impact of medical savings account plans pp. 77-83: Michael T. Bond and Deborah Erdos Knapp
Trust on trial: How the microsoft case is reframing the rules of competition pp. 84-85: Richard B. McKenzie