Business Horizons

1958 - 2025

Current editor(s): C. M. Dalton

From Elsevier
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Volume 5, issue 4, 1962

Profiles of the future The interstate highway systemag pp. 5-6

Rex M. Whitton

More on rubber pp. 29-29

ArthuR M. York

Research clearinghouse pp. 31-38

James M. Patterson

Management in rocket research pp. 41-48

Wernher von Braun

Developing executives to beat the profit squeeze pp. 49-58

Arch Patton

The corporate planner (New edition) pp. 59-68

Townsend Hoopes

Business administration [not equal to] public administration pp. 69-76

William J. Siffin

The markets of europe or the European market? pp. 77-88

Yves Fournis

Advertising's role in the new European community pp. 89-94

Denis G. Lanigan

Schizophrenia in the social sciences pp. 95-100

Homer Hoyt

Can business carry the flag? pp. 101-107

Thomas Aitken

Volume 5, issue 3, 1962

The rubber industry: Promise of progress pp. 5-18

J. E. Trainer

Marketing R&D Neglected way to profit growth pp. 31-40

Walter Talley

Boards of directors revisited pp. 41-50

Bernard J. Bienvenu

Union demands vs changing markets pp. 51-58

Karl E. Vogt

To: Line managers From: The president pp. 59-68

Hrand Saxenian

Case study Headed downhill on a motor scooter? pp. 69-80

Glenn D. Babcock

Guidelines and the steel controversy pp. 81-92

Samuel M. Loescher and James Witte

What's happening to the store buyer pp. 93-100

E. B. Weiss

Bayesian statistics & product decisions pp. 101-109

Paul E. Green

Volume 5, issue 2, 1962

Oil in 1975 pressures complicate prospects pp. 5-12

Daniel C. Hamilton

India's progress pp. 15-15

S. K. Boss

Retail sales crisis pp. 15-19

Richard S. Bower and Millard F. Long

The balance of payments outlook pp. 31-36

Luther H. Hodges

A rating scale for product innovation pp. 37-44

Barry M. Richman

Facts about stock options A survey pp. 45-52

Arch Patton

Marshal your marketing information pp. 53-60

Franklin A. Lindsay

The role of government statistics pp. 62-64

Ewan Clague

Management's legal obligations pp. 65-68

John L. Holcombe

Collective bargaining and the public interest pp. 69-75

Stuart Rothman

Today's topics at the bargaining table pp. 76-80

William E. Simkin

Tailoring the business forecast to company size pp. 81-88

Richard M. Bailey

Automation evolution in retailing pp. 89-98

Charles R. Goeldner

"Psychological" price control meddling or masterstroke? pp. 99-106

Charles Phillips and Harmon H. Haymes

Volume 5, issue 1, 1962

Commercial banking A new growth industry pp. 5-14

Gaylord Freeman

Management as science pp. 16-17

John S. Flaningam

More on pricing pp. 16-16

David Novick

In defense of "utility" pp. 17-17

W. F. Edwards

Public vs. private: An administrative footnote pp. 17-22

David McCord Wright

How many sets of books? pp. 22-24

James W. Culliton

On growthmanship pp. 35-42

Colin Clark

Heuristic problem solving: You can do it pp. 43-53

Paul J. Gordon

Why railroad innovation gets sidetracked pp. 55-60

Aaron J. Gellman

Business citizenship/in the deep south pp. 61-72

Helen Hill Miller

making OR effective for management pp. 73-82

Robert A. Hammond

The era of sophisticated labor relations pp. 83-90

Fred Witney

The legitimacy of management power pp. 91-96

Thomas A. Petit

The mysterious world of the fed pp. 97-104

Delbert C. Hastings and Ross M. Robertson

Can agriculture adjust to the common market? pp. 105-110

Michael G. Duerr

Volume 4, issue 4, 1961

Broadcasting private enterprise and public service pp. 4-4

LeRoy Collins

Good profits promote progress pp. 21-28

Frederick R. Kappel

Suggestions for Federal tax reforms pp. 29-42

Lours Shere

Overhaul needed in overseas business investments pp. 43-50

Stanley H. Ruttenberg

Growth economics The crucial issues pp. 51-66

Leon H. Hetserling

Case study: Can this oil independent make it pp. 67-76

Charles M. Hewitt and Joseph R. Ewers

Approaches to pricing Economist vs accountant pp. 77-90

Alfred R. Oxenfeldt and William T. Baxter

The problem of size in commercial banking pp. 91-102

Jules Bakcman and Harry Sauvain

How small business can succeed abroad pp. 103-110

Walter F. Blass

The case against antimerger policy pp. 111-120

William H. Peterson

Humanity: Sense and icon pp. 121-141

Lois Headings

Volume 4, issue 3, 1961

Critique and comment the monetary commission report pp. 4-4

Warren L. Smith

More on the marxists pp. 15-16

Emerson P. Schmidt

A view of motivation pp. 16-16

Harry Gavrielides

The brand image myth pp. 19-28

Franklin B. Evans

The executive matchmakers pp. 29-36

Robert F. Moore

Transport dynamics and distribution management pp. 37-48

Merrill J. Roberts

India's progress: Plan three pp. 49-54

Daniel L. Spencer

What management games do best pp. 55-64

William R. Dill

Applying the strategy of market segmentation pp. 65-72

Alan A Roberts

Not free but a small fee pp. 73-76

W. David Maxwell

Are accountants misstating profits? pp. 77-84

D. D. Ray

Bringing industry to the depressed area pp. 85-92

L. T. Wallace and Vernon Ruttan

The peculiar problems of a family business pp. 93-102

Grant H. Calder

Tecnological horizons Scientific resources in the sixties pp. 103-108

Bert E. Elwert

Fusion: pro or con? pp. 109-128

John Wayne

Volume 4, issue 2, 1961

Profiles of the future The information department: A new unit in corporate organization pp. 4-4

John E. Connor

Business school reports pp. 18-21

Robert G. Koch and Eugene H. Fram

Author in the rough pp. 18-18

L. L. Waters Curtis, Curtis C. Curry, Charles F. Clapham, Robert Shedd and A. M. Weimer

Administration in a Goldfish Bowl pp. 23-26

Matthew E. Welsh

Need we fear Japanese competition? pp. 27-34

Stewart H. Rewoldt

A tonic for enterprise pp. 35-40

Harries-Clichy Peterson

Growth plans for executives pp. 41-50

Reed M. Powell

Where is Soviet transportation heading? pp. 61-70

James E. Lane

Employment problems in a changing economy pp. 71-76

Sanford Cohen

Egypt's need for marketing management pp. 77-84

Harper Boyd, Abdel Aziz El Sherbini and Ahmed Fouad Sherif

New forms of manufacturing competition pp. 85-92

John Parkany

Wanted innovations in pricing of services pp. 93-101

Charles M. Hewitt and James M. Patterson

Technological horizons pp. 103-107

Fred Cottrell

Book note and review pp. 108-108

Lois Shepherd Headings

Volume 4, issue 1, 1961

business in a lighter vein Law on the links pp. 4-4

Charles M. Hewitt

About the seminar pp. 6-8

Schuyler F. Otteson

Business games pp. 8-8

N. F. Dufty

Organizing for marketing pp. 9-29

Schuyler F. Otteson, Wendell Smith, Arthur Felton, John R. Sargent, Paul J. Gordon and Fremont Shull

Farm surpluses pp. 14-14

Josephine Blocker

Pricing the compensation structure pp. 19-27

Arch Patton

Six visiting marxists meet U.S. business pp. 29-38

Stefan H. Robock

Market: Research pp. 30-40

Wallace O. Yoder, Steuart Henderson Britt, John S. Coulson and Edmund W. J. Faison

Increase your management coaching power pp. 39-44

Lincoln Atkiss and William M. Read

Production planning pp. 41-48

Howard L. Timms, John F. Magee, William L. Naumann and Truman Evans

Lettre a mon fils pp. 45-54

Jean Hubert

Sales forecasting pp. 49-58

Jack R. Wentworth, Charles L. Schultze, Robert S. Eckley, John P. Lewis and James L. Rich

Motivating the organization man pp. 55-60

Fremont E. Kast

Market measurements pp. 59-73

Ronald P. Willett, Harper Boyd, Richard C. Christian and Robert J. Eggert

the military market in the 1960's pp. 61-68

Murray Weidenbaum

Freer trade and the payments problem pp. 69-78

Franz Gehrels

Product planning and adaptation pp. 74-83

Albert Haring, E. Raymond Corey, Victor P. Buell and D. Maynard Phelps

Formula for a 70-minute hour pp. 79-86

Paul J. Gordon

Marketing channels and institutions pp. 84-98

Bert C. McCammon, William R. Davidson, Charles Y. Lazarus and Paul L. Courtney

Minimizing the risks of moving abroad pp. 87-94

John G. McDonald

Organizational realities pp. 95-104

Rocco Carzo

Promotion pp. 99-107

Jean C. Halterman, Albert W. Frey, Al N. Seares and G. Maxwell Ule

Technological concerns for tomorrow's management pp. 105-110

Estill I. Green

Pricing pp. 108-111

Charles M. Hewitt, Alfred R. Oxenfeldt, Alexander D. Duncan and Robert W. Lear

The bard and the commissar pp. 111-118

Lois Shepherd Headings

Export marketing pp. 112-116

James M. Patterson, Robert J. Holloway and Albert R. Wayne

Industrial marketing pp. 117-128

Wallace O. Yoder, Ross M. Cunningham, Arthur J. Tacy and Frank W. Hankins