Journal of Business Research

1973 - 2025

Current editor(s): A. G. Woodside

From Elsevier
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Volume 64, issue 12, 2011

Country-image discourse model: Unraveling meaning, structure, and function of country images pp. 1259-1269

Kris Brijs, Josée Bloemer and Hans Kasper

Competitive advantage through service differentiation by manufacturing companies pp. 1270-1280

Heiko Gebauer, Anders Gustafsson and Lars Witell

Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies pp. 1281-1287

Sujay Dutta and Chris Pullig

Empathy as added value in predicting donation behavior pp. 1288-1295

Griet A. Verhaert and Dirk Van den Poel

Measurement properties of rankings and ratings pp. 1296-1302

Leonard V. Coote

Capturing institutional home country conditions for exporting SMEs pp. 1303-1310

Raluca Mogos Descotes, Björn Walliser, Hartmut Holzmüller and Xiaoling Guo

Transformative green marketing: Impediments and opportunities pp. 1311-1319

Michael Jay Polonsky

Market orientation in the context of SMEs: A conceptual framework pp. 1320-1326

P.S. Raju, Subhash C. Lonial and Michael D. Crum

Analytic collaboration in virtual innovation projects pp. 1327-1334

Krista K.B. Ko, Chester K.M. To, Z.M. Zhang, Eric W.T. Ngai and Theresa L.K. Chan

Absorptive capacity, innovation, and financial performance pp. 1335-1343

Konstantinos Kostopoulos, Alexandros Papalexandris, Margarita Papachroni and George Ioannou

Team and organizational resources, strategic orientations, and firm performance in a transitional economy pp. 1344-1351

Chung-Ming Lau

Institutional investors, shareholder activism, and earnings management pp. 1352-1360

Michael Hadani, Maria Goranova and Raihan Khan

Value relevance of blog visibility pp. 1361-1368

Nan Hu, Ling Liu, Arindam Tripathy and Lee Yao

How social capital and knowledge affect innovation pp. 1369-1376

Ana Pérez-Luño, Carmen Cabello Medina, Antonio Carmona Lavado and Gloria Cuevas Rodríguez

Philanthropic disaster relief giving as a response to institutional pressure: Evidence from China pp. 1377-1382

Yongqiang Gao

Volume 64, issue 11, 2011

Asymmetric roles of business ties and political ties in product innovation pp. 1151-1156

Jie Wu

Innovative capabilities: Their drivers and effects on current and future performance pp. 1157-1161

Ana Lisboa, Dionysis Skarmeas and Luis Lages

Different determinants at different times: B2B adoption of a radical innovation pp. 1162-1168

Nicole Vowles, Peter Thirkell and Ashish Sinha

Heterogeneous effects of different factors on global ICT adoption pp. 1169-1173

Hui-Kuang Yu

A comparative study to classify ICT developments by economies pp. 1174-1177

Kun-Huang Huarng

Beyond the technology adoption: Technology readiness effects on post-adoption behavior pp. 1178-1182

Minhee Son and Kyesook Han

Investigating the roles of online buzz for new product diffusion and its cross-country dynamics pp. 1183-1189

Jaihak Chung

Effects of social influence on consumers' voluntary adoption of innovations prompted by others pp. 1190-1194

Sang-Hoon Kim and Hyun Jung Park

Consumer responses to high-technology products: Product attributes, cognition, and emotions pp. 1195-1200

Seunghyun Lee, Sejin Ha and Richard Widdows

Adoption barriers and resistance to sustainable solutions in the automotive sector pp. 1201-1206

Klaus-Peter Wiedmann, Nadine Hennigs, Lars Pankalla, Martin Kassubek and Barbara Seegebarth

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image pp. 1207-1211

Kyung Hoon Kim, Byung Joo Jeon, Hong Seob Jung, Wei Lu and Joseph Jones

Driving factors of post adoption behavior in mobile data services pp. 1212-1217

Hun Choi, Youngchan Kim and Jinwoo Kim

Willingness-to-engage in technology transfer in industry–university collaborations pp. 1218-1223

Wen-Hsiang Lai

Subsidizing technology: How to succeed pp. 1224-1228

Domingo Ribeiro Soriano and Marta Peris-Ortiz

Global marketing strategy modeling of high tech products pp. 1229-1233

Chih-Wen Wu

Country-of-origin effects and antecedents of industrial brand equity pp. 1234-1238

Yi-Min Chen, Yi-Fan Su and Feng-Jyh Lin

Valuing customers for social network services pp. 1239-1244

Young-Hyuck Joo, Yunsik Kim and Suk-Joon Yang

Analyzing online customer dissatisfaction toward perishable goods pp. 1245-1250

Yoon C. Cho

Signaling quality with new product preannouncements: Vaporware and the role of reference quality pp. 1251-1258

Heonsoo Jung

Volume 64, issue 10, 2011

When electronic management tools work - and don't work - in social-based distribution channels: A study of IT manufacturers and resellers pp. 1017-1024

Nick Lee, David I. Gilliland, Daniel C. Bello and Talai Osmonbekov

A model of adolescents' online consumer self-efficacy (OCSE) pp. 1025-1033

William W. Hill and Sharon E. Beatty

Customers acting badly: Evidence from the hospitality industry pp. 1034-1042

Kate L. Daunt and Lloyd C. Harris

Deconstructing the notion of blame in corporate failure pp. 1043-1051

John Pal, Dominic Medway and John Byrom

Antecedents of emotional attachment to brands pp. 1052-1059

Douglas B. Grisaffe and Hieu P. Nguyen

Emic and etic interpretations of engagement with a consumer-to-consumer online auction site pp. 1060-1066

Eathar Abdul-Ghani, Kenneth F. Hyde and Roger Marshall

Consumer perceptions of third party product quality ratings pp. 1067-1073

Peter De Maeyer and Hooman Estelami

Leveraging firm-level marketing capabilities with marketing employee development pp. 1074-1081

Linda M. Orr, Victoria D. Bush and Douglas W. Vorhies

The role of trust in buyer-seller conflict management pp. 1082-1088

Kevin Celuch, John H. Bantham and Chickery J. Kasouf

Customer satisfaction and brand equity pp. 1089-1096

Anna Torres and Josep Tribó

Human resource flexibility and strong ties in entrepreneurial teams pp. 1097-1103

Roxanne Zolin, Andreas Kuckertz and Teemu Kautonen

Where does business research go from here? Food-for-thought on academic papers in business research pp. 1104-1107

Maggie Geuens

Investment opportunities and dividend omissions pp. 1108-1115

Hui Liang, Laura Moreau and Jung Chul Park

Burnout processes in non-clinical health service encounters pp. 1116-1127

Nicholas J. Ashill and Michel Rod

Dynamic learning and strategic alliances: A commentary essay pp. 1128-1130

Attila Yaprak

Perspectives on tourism management as covered by Woodside and Martin pp. 1131-1136

Wu-Chung Wu, Leong, Aliana (Man-Wai) and Huan, Tzung-Cheng (T.C.)

Consortium benchmarking: Collaborative academic-practitioner case study research pp. 1137-1145

Holger Schiele and Stefan Krummaker

Volume 64, issue 9, 2011

Globalization, culture, and marketing strategy: Introduction to the special issue pp. 931-933

Michel Laroche

Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study pp. 934-943

Mark Cleveland, Seçil Erdogan, Gülay ArIkan and Tugça Poyraz

Materialism through the eyes of Polish and American consumers pp. 944-950

Jerome J. Tobacyk, Barry J. Babin, Jill S. Attaway, Stanislaw Socha, David Shows and Kevin James

Culture and personal values: How they influence perceived service quality pp. 951-957

Riadh Ladhari, Frank Pons, Grégory Bressolles and Michel Zins

Online consumer behavior: Comparing Canadian and Chinese website visitors pp. 958-965

Ebrahim Mazaheri, Marie-Odile Richard and Michel Laroche

Culture and age as moderators in the corporate reputation and loyalty relationship pp. 966-972

Boris Bartikowski, Gianfranco Walsh and Sharon E. Beatty

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality pp. 973-978

Leila Hamzaoui-Essoussi, Dwight Merunka and Boris Bartikowski

Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation pp. 979-987

Zhiyong Yang and Michel Laroche

Revisiting the substantiality criterion: From ethnic marketing to market segmentation pp. 988-996

Guilherme D. Pires, John Stanton and Patricia Stanton

Multi-level framework of open source software adoption pp. 997-1003

Wen Guang Qu, Zhiyong Yang and Zhongming Wang

Entrepreneurial orientation, management commitment, and human capital: The internationalization of SMEs in India pp. 1004-1010

Javalgi, Rajshekhar (Raj) G. and Patricia R. Todd

Development of intellectual property laws for the Russian Federation pp. 1011-1016

Thomas S. O'Connor

Volume 64, issue 8, 2011

General theory of cultures' consequences on international tourism behavior pp. 785-799

Arch G. Woodside, Shih-Yun Hsu and Roger Marshall

How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings pp. 800-808

David M. Woisetschläger, Patrick Lentz and Heiner Evanschitzky

Strategies to offset dissatisfactory product performance: The role of post-purchase marketing pp. 809-815

Kai-Yu Wang, Minli Liang and Laura A. Peracchio

How does perceived firm innovativeness affect the consumer? pp. 816-822

Werner Kunz, Bernd Schmitt and Anton Meyer

More on the role of switching costs in service markets: A research note pp. 823-829

Jean-Charles Chebat, Moshe Davidow and Adilson Borges

TQM and performance: Is the relationship so obvious? pp. 830-838

Pilar Corredor and Salomé Goñi

Can minority state ownership influence firm value? Universal and contingency views of its governance effects pp. 839-845

Hsueh-Liang Wu

The effects of 3rd party consensus information on service expectations and online trust pp. 846-853

Ray L. Benedicktus

Understanding preferences for motion pictures pp. 854-861

Aaron Gazley, Gemma Clark and Ashish Sinha

Organizational governance and TMT pay level adjustment pp. 862-870

J. Samuel Baixauli-Soler and Gregorio Sanchez-Marin

Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts pp. 871-878

Roger Marshall, Huan, Tzung-Cheng (T.C.), Yingzi Xu and Inwoo Nam

The innovativeness of Born-Globals and customer orientation: Learning from Indian Born-Globals pp. 879-886

Daekwan Kim, Choton Basu, G.M. Naidu and Erin Cavusgil

Scott D.M., Halligan B. Marketing Lessons from the Grateful Dead. Illustrated. 163 pp. Wiley. $21.95 pp. 887-888

Stephen Lloyd

Managing customer experiences in online product communities pp. 889-895

Priya Nambisan and James H. Watt

Relationship marketing's role in managing the firm-investor dyad pp. 896-903

Arvid Hoffmann, Joost Pennings and Simone Wies

Top management team turnover, CEO succession type, and strategic change pp. 904-910

John Barron, Dmitriy Chulkov and Glen Waddell

Technological turbulence, supplier market orientation, and buyer satisfaction pp. 911-918

Civilai Terawatanavong, Gregory J. Whitwell, Robert E. Widing and Aron O'Cass

High performance work systems in the global context: A commentary essay pp. 919-921

Steve Werner

Morality in marketing: Oxymoron or good business practice? pp. 922-927

Alison Watkins and Ronald Paul Hill

Investigating customer value in global business markets: Commentary essay pp. 928-930

Wolfgang Ulaga

Volume 64, issue 7, 2011

Employees' awareness of their impact on corporate reputation pp. 657-663

Sabrina Helm

Compliance versus preference: Understanding salesperson response to contests pp. 664-671

F. Juliet Poujol, Christophe Fournier and John F. Tanner

Member-organization connection impacts in affinity marketing pp. 672-679

Henry Fock, Allan K.K. Chan and Dengfeng Yan

Eisenhardt's impact on theory in case study research pp. 680-686

Katherine Ravenswood

Validation in marketing experiments revisited pp. 687-692

Jashim Khan

Conditions under which index models are useful: Reply to bio-index commentaries pp. 693-695

Andreas Graefe and J. Armstrong

Predicting elections from biographical information about candidates: A commentary essay pp. 696-698

Joseph A. Cote

Predicting elections from biographical information about candidates: A test of the index method pp. 699-706

J. Armstrong and Andreas Graefe

Customer's angry voice: Targeting employees or the organization? pp. 707-713

Janet R. McColl-Kennedy, Beverley A. Sparks and Doan T. Nguyen

A comparative analysis of the role of national culture on foreign market acquisitions by U.S. firms and firms from emerging countries pp. 714-722

Shavin Malhotra, K. Sivakumar and PengCheng Zhu

A research note on market creation in the pharmaceutical industry pp. 723-727

Jenny Darroch and Morgan P. Miles

How knowledge management mediates the relationship between environment and organizational structure pp. 728-736

Chechen Liao, Shu-Hui Chuang and Pui-Lai To

Emotions, store-environmental cues, store-choice criteria, and marketing outcomes pp. 737-744

Gianfranco Walsh, Edward Shiu, Louise M. Hassan, Nina Michaelidou and Sharon E. Beatty

Impulse buying and variety seeking: Similarities and differences pp. 745-748

Girish Punj

Why customers won't relate: Obstacles to relationship marketing engagement pp. 749-756

Christy Ashley, Stephanie M. Noble, Naveen Donthu and Katherine N. Lemon

Cash holdings and corporate governance in family-controlled firms pp. 757-764

Tsung-Han Kuan, Chu-Shiu Li and Shin-Herng Chu

Motivation toward financial incentive goals on construction projects pp. 765-773

Timothy Rose and Karen Manley

Factors affecting couples' decisions to jointly shop pp. 774-781

Junsang Lim and Sharon E. Beatty

Assessing cross-cultural marketing theory and research: Reply to Craig and Douglas' commentary pp. 782-784

Andreas Engelen and Malte Brettel

Volume 64, issue 6, 2011

Retailing evolution research: Introduction to the special section on retailing research pp. 541-542

David J. Ortinau, Barry J. Babin and Jean-Charles Chebat

Understanding consumer services buyers based upon their purchase channel pp. 543-550

Vincent P. Magnini and Kiran Karande

Impact of retail environment extraordinariness on customer self-concept pp. 551-557

Velitchka D. Kaltcheva, Anthony Patino and Jean-Charles Chebat

In-store music and aroma influences on shopper behavior and satisfaction pp. 558-564

Michael Morrison, Sarah Gan, Chris Dubelaar and Harmen Oppewal

Retail shopping typology of American teens pp. 565-571

Michael Breazeale and Jason E. Lueg

Measurement of organizational investments in social capital: The service employee perspective pp. 572-578

Alexander E. Ellinger, Ayse Banu Elmadag Bas, Andrea D. Ellinger, Yu-Lin Wang and Daniel G. Bachrach

Anticipating a service experience pp. 579-585

Mary P. Harrison and Sharon E. Beatty

Receptiveness of Black Americans to outdoor advertising pp. 586-593

John L. Fortenberry and Peter J. McGoldrick

Testing to prevent bad translation: Brand name conversions in Chinese-English contexts pp. 594-600

Doreen Kum, Yih Hwai Lee and Cheng Qiu

Consumer innovativeness and its correlates: A propositional inventory for future research pp. 601-609

Jos Bartels and Machiel J. Reinders

How personal nostalgia influences giving to charity pp. 610-616

Altaf Merchant, John B. Ford and Gregory Rose

The effects of ethical climate on organizational identification, supervisory trust, and turnover among salespeople pp. 617-624

James B. DeConinck

Assessing cross-cultural marketing theory and research: A commentary essay pp. 625-627

C. Samuel Craig and Susan P. Douglas

Sponsorship portfolio as brand image creation strategies: A commentary essay pp. 628-630

David N. Bibby

Managing membership threats through collective efficacy pp. 631-639

Laura Illia, Marino Bonaiuto, Erica Pugliese and Johan van Rekom

Revisiting the risk-taking effect of executive stock options on firm performance pp. 640-648

Yenn-Ru Chen and Yulong Ma

Tax effect on Spanish SME optimum debt maturity structure pp. 649-655

José López-Gracia and Reyes Mestre-Barberá

Volume 64, issue 5, 2011

Antecedents and consequences of management-espoused organizational cultural control pp. 437-445

Lloyd C. Harris and Emmanuel Ogbonna

Aligning strategic processes in pursuit of firm growth pp. 446-453

Varkey K. Titus , Jeffrey G. Covin and Dennis P. Slevin

Estimating the impact of Denison's (1996), "What is the difference between organizational culture and organizational climate? A native's point of view on a decade of paradigm wars" pp. 454-459

Farah Asif

Social exchange: Empirical examination of form and focus pp. 460-466

Amanuel G. Tekleab and Dan S. Chiaburu

Cross-border relationships and performance: Revisiting a complex linkage pp. 467-475

Claude Obadia and Irena Vida

Whisper forecasts of earnings per share: Is anyone still listening? pp. 476-482

William D. Brown and Guy D. Fernando

Stock listing and financial flexibility pp. 483-489

Frederiek Schoubben and Cynthia Van Hulle

Do values or goals better explain intent? A cross-national comparison pp. 490-496

Marianela Fornerino, Alain Jolibert, Carol M. Sánchez and Mengxia Zhang

Reflections on discriminant validity: Reexamining the Bove et al. (2009) findings pp. 497-500

Edward Shiu, Simon J. Pervan, Liliana L. Bove and Sharon E. Beatty

Are stocks dumped or neglected by analysts' inferior investments to covered stocks? pp. 501-507

Hei-Wai Lee, Vivek Sharma and Kelly Nianyun Cai

e-SELFQUAL: A scale for measuring online self-service quality pp. 508-515

David Xin Ding, Paul Jen-Hwa Hu and Olivia R. Liu Sheng

Assessing cross-cultural marketing theory and research pp. 516-523

Andreas Engelen and Malte Brettel

How happiness mediates the organizational virtuousness and affective commitment relationship pp. 524-532

Arménio Rego, Neuza Ribeiro, Miguel Pina e Cunha and Jorge Correia Jesuino

Modeling customer value perceptions in cross-cultural business markets pp. 533-540

Christopher P. Blocker

Volume 64, issue 4, 2011

Voss wins the Presidency! A commentary essay on "Predicting elections from biographical information about candidates: A test of the index method" pp. 345-347

Kevin E. Voss

The role of self-service technologies in restoring justice pp. 348-355

Anna S. Mattila, Wonae Cho and Ro, Heejung (Cheyenne)

Management entrenchment and the cost of equity capital pp. 356-362

Denton Collins and Henry Huang

Effects of mentoring functions on receivers' organizational citizenship behavior in a Chinese context: A two-study investigation pp. 363-370

Ho Kwong Kwan, Jun Liu and Frederick Hong-kit Yim

Institutional environment and firms' sources of financial capital in Central and Eastern Europe pp. 371-376

Dan Li and Manuel Ferreira

Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain pp. 377-384

Ruiliang Yan and Zhi Pei

Are workplaces with many women in management run differently? pp. 385-393

Eduardo Melero

Linking customer resources to firm success: The role of marketing program implementation pp. 394-400

Ruby P. Lee, Gillian Naylor and Qimei Chen

How managerial attitudes toward the natural environment affect market orientation and innovation pp. 401-407

Clay Dibrell, Justin B. Craig and Eric N. Hansen

Innovation, organizational learning, and performance pp. 408-417

Daniel Jiménez-Jiménez and Raquel Sanz-Valle

Emotional advertising: Revisiting the role of product category pp. 418-426

Maggie Geuens, Patrick De Pelsmacker and Tine Faseur

Environmental uncertainty and environmental management perception: A multiple case study pp. 427-435

María D. López-Gamero, José F. Molina-Azorín and Enrique Claver-Cortés

Volume 64, issue 3, 2011

Strategic management in Latin America: Issues and assessment pp. 231-235

Esteban R. Brenes, Michael Metzger and Bernardo Requena

Complexity in business environments pp. 236-241

Flávio C. Vasconcelos and Rafael Ramirez

Does management accounting play role in planning process? pp. 242-249

Fabio Frezatti, Andson B. Aguiar, Reinaldo Guerreiro and Maria A. Gouvea

Strategic profiles of Brazilian exporters and performance implications pp. 250-257

Jorge Carneiro, Jorge Ferreira da Silva and Angela da Rocha

Antecedents of importer relationship performance in Latin America pp. 258-265

Constanza C. Bianchi and Md. Abu Saleh

Change management practices: Impact on perceived change results pp. 266-272

Andrés B. Raineri

Country effect on firm performance: A multilevel approach pp. 273-279

Rafael G. Burstein Goldszmidt, Luiz Artur Ledur Brito and Flávio Carvalho de Vasconcelos

Corporate governance and family business performance pp. 280-285

Esteban R. Brenes, Kryssia Madrigal and Bernardo Requena

Store brand and national brand promotion attitudes antecedents pp. 286-291

Enrique Manzur, Sergio Olavarrieta, Pedro Hidalgo, Pablo Farías and Rodrigo Uribe

Comparing theories to explain e-commerce adoption pp. 292-298

Elizabeth E. Grandón, Suzanne A. Nasco and Peter P. Mykytyn

Sportsbooks and politicians: Place your bet! pp. 299-305

Pedro Raventós and Sandro Zolezzi

Sportsbooks and politicians: Place your bet!: Teaching note pp. 306-308

Pedro Raventós and Sandro Zolezzi

Credit granting to small firms: A Brazilian case pp. 309-315

Felipe Zambaldi, Francisco Aranha, Hedibert Lopes and Ricardo Politi

Village banking development model: FINCA Costa Rica pp. 316-324

Felipe Perez, Connie Jones Gonzalez and Xavier Aaronson

Teaching notes for FINCA Costa Rica pp. 325-327

Felipe Perez, Connie Gonzalez and Xavier Aaronson

Optimal close-to-home biases in asset allocation pp. 328-337

Felipe Varas and Eduardo Walker

Contracting contractors pp. 338-343

Marcos Singer and Patricio Donoso

Volume 64, issue 2, 2011

The differential effects of retail density: An investigation of goods versus service settings pp. 105-112

Yue Pan and Jennifer Christie Siemens

Romantic gift giving as chore or pleasure: The effects of attachment orientations on gift giving perceptions pp. 113-118

Hieu P. Nguyen and James M. Munch

Dual organizational identification impacting client satisfaction and word of mouth loyalty pp. 119-125

Sheila Simsarian Webber

To agree or not to agree? A meta-analytical review of strategic consensus and organizational performance pp. 126-133

Franz Kellermanns, Jorge Walter, Steven W. Floyd, Christoph Lechner and John Shaw

One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions pp. 134-141

Katja Brunk and Christian Blümelhuber

Sponsorship portfolio as a brand-image creation strategy pp. 142-149

P. Monica Chien, T. Bettina Cornwell and Ravi Pappu

Writing and publishing important scientific articles: A reviewer's perspective pp. 150-156

David J. Ortinau

Does XBRL adoption reduce information asymmetry? pp. 157-163

Hyungwook Yoon, Hangjung Zo and Andrew P. Ciganek

Shaping and re-shaping social capital in buyer-supplier relationships pp. 164-171

Mathew Hughes and Robert K. Perrons

Technology competencies in competitive environment pp. 172-179

Kuo-Feng Huang

Women in top management and agency costs pp. 180-186

Anthony F. Jurkus, Jung Chul Park and Lorraine S. Woodard

The impact of firm strategy on performance measures used in executive compensation pp. 187-193

Steven Balsam, Guy D. Fernando and Arindam Tripathy

Retrospection on the impact of Wallendorf and Brucks' "Introspection in consumer research: Implementation and implications" pp. 194-198

Renu Emile

Revisiting the risk/return relations in the Asian Pacific markets: New evidence from alternative models pp. 199-206

Ali F. Darrat, Otis W. Gilley, Bin Li and Yanhui Wu

Do fund managers herd to counter investor sentiment? pp. 207-212

Tsai-Ling Liao, Chih-Jen Huang and Chieh-Yuan Wu

Free samples, profits, and welfare: The effect of market structures and behavioral modes pp. 213-219

Sharan Jagpal and Menahem Spiegel

Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation pp. 220-226

Yongchuan Bao, Yeqing Bao and Shibin Sheng

Experience and a firm's performance in foreign markets: A commentary essay pp. 227-229

Andrew Delios

Volume 64, issue 1, 2011

Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference pp. 1-2

Virginie De Barnier, Chris A. Janiszewski, Dwight R. Merunka and Stijn M.J. van Osselaer

How many pictures should your print ad have? pp. 3-6

Rafi M.M.I. Chowdhury, G. Douglas Olsen and John W. Pracejus

The use of visual warnings in social marketing: The case of tobacco pp. 7-11

Karine Gallopel-Morvan, Patrick Gabriel, Marine Le Gall-Ely, Sophie Rieunier and Bertrand Urien

Effects of age, need for cognition, and affective intensity on advertising effectiveness pp. 12-17

Jane McKay-Nesbitt, Rajesh V. Manchanda, Malcolm C. Smith and Bruce Huhmann

The impact of word-of-mouth communication on attribute evaluation pp. 18-23

Boon C. Lim and Cindy M.Y. Chung

The impact of brand personality and sales promotions on brand equity pp. 24-28

Pierre Valette-Florence, Haythem Guizani and Dwight Merunka

The role of social presence in mortality salience effects pp. 29-33

Marieke L. Fransen, Dirk Smeesters and Bob M. Fennis

Social perspectives of e-contact center for loyalty building pp. 34-38

JungKun Park, HoEun Chung and Brian Rutherford

Investigating mediators between corporate reputation and customer citizenship behaviors pp. 39-44

Boris Bartikowski and Gianfranco Walsh

Eliciting and estimating reservation price: A semi-compensatory approach pp. 45-50

Sigal Kaplan, Shlomo Bekhor and Yoram Shiftan

How U.S. consumers view in-store promotions pp. 51-54

Don E. Schultz and Martin P. Block

Promoting promotions: Does showcasing free gifts backfire? pp. 55-58

Priya Raghubir and Kirti Sawhney Celly

Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising pp. 59-60

Easwar S. Iyer and C.B. Bhattacharya

Company support for employee volunteerism: Does size matter? pp. 61-66

Debra Basil, Mary Runte, Michael Basil and John Usher

Marketing tactics discouraging price search: Deception and competition pp. 67-73

Joan Lindsey-Mullikin and Ross D. Petty

From hierarchy to hybrid: The evolving nature of inter-firm governance in China's automobile groups pp. 74-80

Yue Wang and Akira Tanaka

Antecedents of patent value using exchange option models: Evidence from a panel data analysis pp. 81-86

Ming-Cheng Wu

Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention pp. 87-95

Youjae Yi, Rajan Nataraajan and Taeshik Gong

What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott pp. 96-102

Karin Braunsberger and Brian Buckler