Journal of Business Research

1973 - 2025

Current editor(s): A. G. Woodside

From Elsevier
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Volume 38, issue 3, 1997

Contributions of Business-to-Business Marketing Journals: Introduction to the special issue pp. 177-177

Arch G. Woodside

Contributions to marketing theory and practice from Industrial Marketing Management pp. 179-198

Peter J. LaPlaca

Advances in industrial marketing theory and research from the Journal of Business and Industrial Marketing pp. 199-209

Wesley J. Johnston and Jeffrey E. Lewin

Scientific contributions to the field from the Journal of Business-to-Business Marketing pp. 211-233

J. David Lichtenthal, David T. Wilson and Mary M. Long

Theory, practice, and empirical development contributions: Advances in Business Marketing and Purchasing pp. 235-241

Richard E. Plank

Volume 38, issue 2, 1997

Erratum pp. ii-ii

Janet D. Bailey

Effects of researcher presence and appeal on response quality in hand-delivered, self-administered surveys pp. 105-114

Cynthia Webster

Individual and joint decision-making in industrial vendor selection pp. 115-122

W. Patton

Determinants of audit committee formation in the life insurance industry: New Zealand evidence pp. 123-129

Mike Adams

Developing typologies of consumer motives for use of technologically based banking services pp. 131-139

Gloria Barczak, Pam Scholder Ellen and Bruce K. Pilling

Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts pp. 141-159

Keith B. Murray and Christine M. Vogel

Environmental management by marketing decision-makers in financial services pp. 161-170

Terry Clark and Daryl McKee

An analysis of implied tax rates on long-term taxable and tax-exempt bonds pp. 171-176

Timothy W. Koch and Duane Stock

Volume 38, issue 1, 1997

Prologue to this special issue: Strategic choices in the new international enterprise in Latin America pp. 1-2

Esteban R. Brenes and Luis V. Dominguez

The internationalization of Latin American enterprises and market liberalization in the Americas: A vital linkage pp. 3-16

Luis V. Dominguez and Esteban R. Brenes

Atlas Electrica, S.A pp. 17-21

J. Nicolas Marin and Juan Carlos Barahona

Cafe Britt, S.A pp. 23-33

Esteban R. Brenes, Isabel Bolanos, Ramon Burciaga, Marco Jimeno and Francisco Salas

Chocolates El Rey: Industrial modernization and export strategy pp. 35-45

Luis V. Dominguez and Mariana Cirigliano

Cerro Cahui pp. 47-56

John C. Ickis and Jorge Rivera

Free zones in El Salvador pp. 57-65

Esteban R. Brenes, Vince Ruddy and Rene Castro

J.M. Textiles pp. 67-75

Esteban R. Brenes, Kenneth Bryant, Rene Castro and Vince Ruddy

MAVES: Strategic alliance pp. 77-87

John C. Ickis

Portico, S.A pp. 89-96

Betty J. Diener and Hunter Saklad

Shrimp or bananas pp. 97-103

Forrest D. Colburn

Volume 37, issue 3, 1996

A brief history of the future of advertising: Visions and lessons from integrated marketing communications pp. 135-138

William O. Bearden and Charles S. Madden

The inevitability of integrated communications pp. 139-146

Don E. Schultz

Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success pp. 147-153

David W. Stewart

Integrated marketing communications and the evolution of marketing thought pp. 155-162

James G. Hutton

Advertising trends: Innovation and the process of creative destruction pp. 163-171

George M. Zinkhan and Richard T. Watson

Rising from the ashes of advertising pp. 173-181

Roland T. Rust and Sajeev Varki

Using consumption constellations to develop integrated communications strategies pp. 183-191

Basil G. Englis and Michael R. Solomon

Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel pp. 193-200

Debra Lynn Stephens, Ronald Paul Hill and Karyn Bergman

How agencies can support integrated communications pp. 201-206

Anders Gronstedt

Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship pp. 207-215

Fred Beard

Exploring decision-making approaches and responsibility for developing marketing communications strategy pp. 217-223

Joseph E. Phelps, Thomas E. Harris and Edward Johnson

Does environmental advertising reflect integrated marketing communications?: An empirical investigation pp. 225-232

Les Carlson, Stephen J. Grove, Russell N. Laczniak and Norman Kangun

Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990 pp. 233-244

Ruth Ann Weaver Lariscy and Spencer F. Tinkham

Volume 37, issue 2, 1996

Special issue on selections from the international research seminar on marketing communications and consumer behavior pp. 85-86

Alain J. P. Jolibert, Robert A. Peterson and Alain Strazzieri

Lost and found: The information-processing model of advertising effectiveness pp. 97-104

Marc Scholten

Ad-evoked feelings: Structure and impact on Aad and recall pp. 105-114

Rik Pieters and Marianne de Klerk-Warmerdam

Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context pp. 115-120

Michel Laroche, Chankon Kim and Lianxi Zhou

Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice pp. 121-126

Manoj Hastak and Anusree Mitra

Identification and validation of the components of the person-object relationship pp. 127-134

Yves Evrard and Philippe Aurier

Volume 37, issue 1, 1996

The interaction between price and long-run variables in a multinational brand market pp. 1-14

Chung Koo Kim

Escalation and the diffusion of responsibility: A commercial lending experiment pp. 15-26

Linda V. Ruchala, John W. Hill and Dan Dalton

Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes pp. 27-39

Morris B. Holbrook and Robert M. Schindler

On the front lines: Stress, conflict, and the customer service provider pp. 41-50

James S. Boles and Barry J. Babin

Top-down versus bottom-up sales tactics effects on the presentation of a product line pp. 51-61

Casey L. Donoho and Michael J. Swenson

Ownership structure, deregulation, and risk in the savings and loan industry pp. 63-69

Donald R. Fraser and Asghar Zardkoohi

The role of affect in consumer satisfaction judgments of credence-based services pp. 71-84

Bruce L. Alford and Daniel L. Sherrell