Journal of Business Research
1973 - 2025
Current editor(s): A. G. Woodside From Elsevier Bibliographic data for series maintained by Catherine Liu (). Access Statistics for this journal.
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Volume 66, issue 12, 2013
- Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency pp. 2369-2374

- Zhilin Yang and Chenting Su
- Confucian dynamism and Dunning's framework: Direct and moderation associations in internationalized Chinese private firms pp. 2375-2382

- Junzhe Ji and Pavlos Dimitratos
- Advertising persuasion in China: Using Mandarin or Cantonese? pp. 2383-2389

- Shixiong Liu, Xiaoshan Wen, Lina Wei and Weihong Zhao
- Banking systems, innovations, intellectual property protections, and financial markets: Evidence from China pp. 2390-2396

- Po-Hsuan Hsu, Chong Wang and Chaopeng Wu
- How do Asia's two most important consumer markets differ? Japanese–Chinese differences in customer satisfaction and its formation pp. 2397-2405

- Björn Frank, Gulimire Abulaiti, Boris Herbas Torrico and Takao Enkawa
- Consumer insecurity and preference for nostalgic products: Evidence from China pp. 2406-2411

- Ling Zhou, Tao Wang, Qin Zhang and Yupeng Mou
- Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam pp. 2412-2417

- Le Nguyen Hau, Felicitas Evangelista and Pham Ngoc Thuy
- How does entrepreneurs' social capital hinder new business development? A relational embeddedness perspective pp. 2418-2424

- Yongqiang Li, Xuehua Wang, Lily Huang and Xuan Bai
- Does diversification add firm value in emerging economies? Effect of corporate governance pp. 2425-2430

- Yung-Chih Lien and Shaomin Li
- The moderating role of managerial ties in market orientation and innovation: An Asian perspective pp. 2431-2437

- Cheng Lu Wang and Henry F.L. Chung
- Transforming visitors into members in online brand communities: Evidence from China pp. 2438-2443

- Zhimin Zhou, Jane Peihsun Wu, Qiyuan Zhang and Shen Xu
- Firm competencies on market entry success: Evidence from a high-tech industry in an emerging market pp. 2444-2450

- Kung-Jeng Wang and Yuliani Dwi Lestari
- Experiential drivers of foreign direct investment by late-comer Asian firms: The Chinese evidence pp. 2451-2459

- Lin Cui, Yi Li and Zijie Li
- Response strategies of local firms to import competition in emerging markets pp. 2460-2465

- B. Elango and Chinmay Pattnaik
- CEO turnover and shareholder wealth: Evidence from CEO power in Taiwan pp. 2466-2472

- Hsiu-I Ting
- Does ownership type matter for innovation? Evidence from China pp. 2473-2478

- Jiang, Ling (Alice), David S. Waller and Shaohan Cai
- Internationalization performance of Chinese multinational companies in the developed markets pp. 2479-2484

- Weiguo Zhong, Jisheng Peng and Chunlin Liu
- Selling to the urban Chinese in East Asia: Do CSR and value orientation matter? pp. 2485-2491

- Bala Ramasamy, Matthew C.H. Yeung and Junsong Chen
- Market valuation of marketing alliances in East Asia: Korean evidence pp. 2492-2499

- Hyunchul Lee, Dukyong Kim and Minkyo Seo
- Internationalization and performance: A contextual analysis of Indian firms pp. 2500-2506

- Chitra Singla and Rejie George
- Strategies, technologies, and organizational learning for developing organizational innovativeness in emerging economies pp. 2507-2514

- Yan Yu, Xiao-Ying Dong, Kathy Ning Shen, Mohamed Khalifa and Jin-Xing Hao
- East meets West: Toward a theoretical model linking guanxi and relationship marketing pp. 2515-2521

- Ahmed S. Shaalan, Jon Reast, Debra Johnson and Marwa E. Tourky
- Contingent effects of managerial guanxi on new product development success pp. 2522-2528

- Nan Cui, Na Wen, Lan Xu and Yao Qin
- What drives content creation behavior on SNSs? A commitment perspective pp. 2529-2535

- Aihui Chen, Yaobin Lu, Bin Wang, Ling Zhao and Ming Li
- Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance pp. 2536-2544

- Gao, Tao (Tony), Andrew J. Rohm, Fareena Sultan and Margherita Pagani
- Marketing channel relationships in China: A review and integration with an institution-based perspective pp. 2545-2551

- Flora Fang Jia and Jeff Jianfeng Wang
- Psychological antecedents and risk on attitudes toward e-customization pp. 2552-2559

- JungKun Park, HyoJoo Han and JooHyung Park
- Configural paths to successful product innovation pp. 2561-2573

- Cheng-Feng Cheng, Man-Ling Chang and Chu-Shiu Li
- Political institutional structure influences on innovative activity pp. 2574-2580

- J. Christian Broberg, Alexander McKelvie, Jeremy C. Short, David J. Ketchen and William P. Wan
- CSR and the national institutional context: The case of South Korea pp. 2581-2591

- Chung Hee Kim, Kenneth Amaeshi, Simon Harris and Chang-Jin Suh
- Third-party endorsements of CEO quality, managerial discretion, and stakeholder reactions pp. 2592-2599

- Theodore L. Waldron, Scott D. Graffin, Joseph F. Porac and James B. Wade
- Change in international market strategy as a reaction to performance decline pp. 2600-2611

- Luis Lages, José Mata and David A. Griffith
- Human and financial capital as determinants of biopharmaceutical IPO de-listings pp. 2612-2618

- David R. Williams
- Effects of advertising-evoked vicarious nostalgia on brand heritage pp. 2619-2625

- Altaf Merchant and Gregory M. Rose
- Consuming digital technologies and making home pp. 2626-2633

- Meera Venkatraman
- Hierarchical effects of product attributes on actualized innovativeness in the context of high-tech products pp. 2634-2641

- Kyootai Lee, Shaji Khan and Dinesh Mirchandani
- Real effects of private equity investments: Evidence from European buyouts pp. 2642-2649

- Giuseppe Scellato and Elisa Ughetto
- Control of electronic channel affiliates: An exploratory study and research propositions pp. 2650-2656

- David I. Gilliland and John M. Rudd
- Differentiated effects of formal and informal institutional distance between countries on the environmental performance of multinational enterprises pp. 2657-2665

- Javier Aguilera-Caracuel, Nuria Esther Hurtado-Torres, Juan Alberto Aragón-Correa and Alan Rugman
Volume 66, issue 11, 2013
- Using mixed methods designs in the Journal of Business Research, 1990–2010 pp. 2153-2162

- Robert L. Harrison
- To be engaged or not to be engaged: The antecedents and consequences of service employee engagement pp. 2163-2170

- Bulent Menguc, Seigyoung Auh, Michelle Fisher and Abeer Haddad
- Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations pp. 2171-2177

- Yujie Wei, Naveen Donthu and Kenneth L. Bernhardt
- External and internal influences on R&D alliance formation: Evidence from German SMEs pp. 2178-2185

- Debmalya Mukherjee, Ajai S. Gaur, Sanjaya S. Gaur and Florian Schmid
- The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review pp. 2186-2192

- Diane R. Edmondson and Stefanie L. Boyer
- Founders' experiences for startups' fast break-even pp. 2193-2201

- Akitsu Oe and Hitoshi Mitsuhashi
- Consumer-defined sustainably-oriented firms and factors influencing adoption pp. 2202-2209

- Edward Ramirez
- Born with a silver spoon of legitimacy but struggling for identity? The paradox of emerging spin-offs in a new sector pp. 2210-2217

- Arvin Sahaym
- Technological opportunism and firm performance: Moderating contexts pp. 2218-2225

- Chien-Wei Chen and Nai-Hwa Lien
- Experimental analysis of consumer channel-mix use pp. 2226-2233

- Harmen Oppewal, Dewi Rooslani Tojib and Panos Louvieris
- Extreme internal–external industrial-service flexibilities and interfirm cooperative networks in high-technology machine manufacturing pp. 2234-2244

- Wen-Hsiang Lai and Hsiang-Yi Chen
- Regulatory fit effects of gender and marketing message content pp. 2245-2251

- Jane McKay-Nesbitt, Namita Bhatnagar and Malcolm C. Smith
- Cultural distance and the choice between wholly owned subsidiaries and joint ventures pp. 2252-2261

- Cristina López-Duarte and Marta M. Vidal-Suárez
- Doing well by doing good: A quantitative investigation of the litter effect pp. 2262-2268

- Stuart Roper and Cathy Parker
- Transformational leadership and R&D workers' multiple commitments: Do justice and span of control matter? pp. 2269-2278

- Lale Gumusluoglu, Zahide Karakitapoğlu-Aygün and Giles Hirst
- Institutional ownership and technological relatedness: A test of endogeneity pp. 2279-2286

- Jongtae Shin and Hyun Shin
- Motivation and ability in the decision to acquire pp. 2287-2293

- Derek Ruth, Dinesh N. Iyer and Barton M. Sharp
- The effects of mentoring on salesperson commitment pp. 2294-2300

- Nathaniel N. Hartmann, Brian N. Rutherford, G. Alexander Hamwi and Scott B. Friend
- Bringing meaning to the sales job: The effect of ethical climate and customer demandingness pp. 2301-2307

- Fernando Jaramillo, Jay Prakash Mulki and James S. Boles
- Family firms and debt: Risk aversion versus risk of losing control pp. 2308-2320

- Maximiliano González, Alexander Guzmán, Carlos Pombo and María-Andrea Trujillo
- Managing occupational health and safety in the mining industry pp. 2321-2331

- James K.C. Chen and Dulamjav Zorigt
- Effects of team cognition and constraint on new product ideation pp. 2332-2337

- Tanawat Hirunyawipada and Audhesh K. Paswan
- Emotional labor's impact in a retail environment pp. 2338-2345

- Yoon-Na Cho, Brian N. Rutherford and JungKun Park
- Importance of spatial proximity between venture capital investors and investees in Germany pp. 2346-2354

- Eva Lutz, Marko Bender, Ann-Kristin Achleitner and Christoph Kaserer
- NPD speed vs. innovativeness: The contingent impact of institutional and market environments pp. 2355-2362

- Shibin Sheng, Kevin Zheng Zhou and Leopold Lessassy
- Beyond subjective to confirmatory personal introspection: Interpreting events and meaning of a long-term visit in Sweden pp. 2363-2368

- Anna Montanari
Volume 66, issue 10, 2013
- Antecedents and outcomes of strategic thinking pp. 1698-1708

- Byeong-Joon Moon
- Green marketing' functions in building corporate image in the retail setting pp. 1709-1715

- Eunju Ko, Yoo Kyung Hwang and Eun Young Kim
- Employee perception of CSR activities: Its antecedents and consequences pp. 1716-1724

- Eun Mi Lee, Seong-Yeon Park and Hyun Jung Lee
- Strategic management in Latin America: Introduction to a special section pp. 1725-1727

- Pedro Raventós and José Miguel Ospina
- The emergence of world-class companies in Chile: Analysis of cases and a framework to assess integration decisions pp. 1728-1735

- Jorge Tarziján
- When waiting is strategic: Evidence from Colombian M&As 1995–2008 pp. 1736-1742

- Veneta Andonova, Yeny Rodriguez and Ivan Dario Sanchez
- Nonmarket strategies of media enterprises in the Mexican television industry pp. 1743-1749

- Mario Vázquez-Maguirre and Andreas M. Hartmann
- Estimating willingness-to-pay and financial feasibility in small water projects in El Salvador pp. 1750-1758

- Felipe Perez-Pineda and Carlos Quintanilla-Armijo
- Good corporate governance: Does it pay in Peru? pp. 1759-1770

- Darcy Fuenzalida, Samuel Mongrut, Jaime Raúl Arteaga and Alexander Erausquin
- Listening to workers: The overtime versus hiring dilemma pp. 1771-1779

- Marcos Singer and Juan José Obach
- Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands? pp. 1780-1786

- Paulina Celedon, Sandra Milberg and Francisca Sinn
- Exemplars' impacts in marketing communication campaigns pp. 1787-1790

- Rodrigo Uribe, Enrique Manzur and Pedro Hidalgo
- Consumer internet purchasing behavior in Chile pp. 1791-1799

- Lynda Andrews and Constanza Bianchi
- A forecasting system for movie attendance pp. 1800-1806

- Pablo Marshall, Monika Dockendorff and Soledad Ibáñez
- Corporate social responsibility and corporate social irresponsibility: Introduction to a special topic section pp. 1807-1813

- Patrick E. Murphy and Bodo B. Schlegelmilch
- Consumer response to corporate irresponsible behavior: Moral emotions and virtues pp. 1814-1821

- Silvia Grappi, Simona Romani and Richard P. Bagozzi
- Willingness-to-punish the corporate brand for corporate social irresponsibility pp. 1822-1830

- Vernon H. Sweetin, Lynette L. Knowles, John H. Summey and Kand S. McQueen
- When consumers doubt, Watch out! The role of CSR skepticism pp. 1831-1838

- Dionysis Skarmeas and Constantinos N. Leonidou
- CSR practices and consumer perceptions pp. 1839-1851

- Magdalena Öberseder, Bodo B. Schlegelmilch and Patrick E. Murphy
- Investor reaction to positive and negative corporate social events pp. 1852-1860

- Christopher Groening and Vamsi Krishna Kanuri
- Employee rights protection and financial performance pp. 1861-1869

- Peter K.C. Lee, Antonio K.W. Lau and T.C.E. Cheng
- Discourses on corporate social ir/responsibility in the financial sector pp. 1870-1880

- Christian Herzig and Jeremy Moon
- Communicating responsibility-practicing irresponsibility in CSR advertisements pp. 1881-1888

- Keith J. Perks, Francisca Farache, Paurav Shukla and Aidan Berry
- Corporate social responsibility effects on social network sites pp. 1889-1895

- Hyun Ju Jeong, Hye-Jin Paek and Mira Lee
- Luxury and sustainable development: Is there a match? pp. 1896-1903

- Mohamed Akli Achabou and Sihem Dekhili
- Corporate social responsibility at the base of the pyramid pp. 1904-1914

- Denis G. Arnold and Andres Valentin
- Seeing through smoke and mirrors: A critical analysis of marketing CSR pp. 1915-1921

- Ajnesh Prasad and Ingo Holzinger
- Effects of corporate social responsibility and irresponsibility policies pp. 1922-1927

- J. Armstrong and Kesten Green
- The CSR bottom line: Preventing corporate social irresponsibility pp. 1928-1936

- Nick Lin-Hi and Karsten Müller
- Corporate social responsibility and irresponsibility: A positive theory approach pp. 1937-1944

- Duane Windsor
- Company environmental performance and consumer purchase intentions pp. 1945-1953

- Martin Grimmer and Timothy Bingham
- Competition-motivated corporate social responsibility pp. 1954-1963

- Jan Kemper, Oliver Schilke, Martin Reimann, Xuyi Wang and Malte Brettel
- Innovation and entrepreneurship in knowledge industries pp. 1964-1969

- Domingo Ribeiro Soriano and Kun-Huang Huarng
- Does technological diversification matter to firm performance? The moderating role of organizational slack pp. 1970-1975

- Yi-Min Chen, De-Hsin Yang and Feng-Jyh Lin
- Can small and medium enterprises benefit from skill-biased technological change? pp. 1976-1982

- Francesco Sandulli, Paul M.A. Baker and José I. López-Sánchez
- Performance analysis of NTBFs in knowledge-intensive industries: Evidence from the human health sector pp. 1983-1989

- R.M. Yagüe-Perales and I. March-Chorda
- Heterogeneous effect of high-tech industrial R&D spending on economic growth pp. 1990-1993

- David Han-Min Wang, Tiffany Hui-Kuang Yu and Hong-Quan Liu
- Global-innovation strategy modeling of biotechnology industry pp. 1994-1999

- Chih-Wen Wu
- Complementarities of internal R&D and alliances with different partner types pp. 2000-2006

- Florian Noseleit and Pedro de Faria
- Industry growth and the knowledge spillover regime: Does outsourcing harm innovativeness but help profit? pp. 2007-2016

- Michael A. Stanko and Xavier Olleros
- Open innovation: Factors explaining universities as service firm innovation sources pp. 2017-2023

- Pedro Janeiro, Isabel Proença and Vítor da Conceição Gonçalves
- Innovation in public services: The case of Spanish local government pp. 2024-2033

- Reyes Gonzalez, Juan Llopis and Jose Gasco
- Knowledge for innovation in Europe: The role of external knowledge on firms' cooperation strategies pp. 2034-2041

- Jorge Gallego, Luis Rubalcaba and Cristina Suarez
- The use of organizational capabilities to increase customer value pp. 2042-2050

- Silvia Martelo, Carmen Barroso and Gabriel Cepeda
- The pursuit of knowledge transfer activities: An efficiency analysis of Spanish universities pp. 2051-2059

- Jasmina Berbegal-Mirabent, Esteban Lafuente and Francesc Solé
- Innovation in knowledge-intensive industries: The double-edged sword of coopetition pp. 2060-2070

- Ricarda B. Bouncken and Sascha Kraus
- Too close to collaborate? How geographic proximity could impede entrepreneurship and innovation pp. 2071-2078

- Soumaya Ben Letaifa and Yves Rabeau
- Combining effects of internal resources, entrepreneur characteristics and KIS on new firms pp. 2079-2089

- Jose A. Belso-Martinez, F. Xavier Molina-Morales and Francisco Mas-Verdu
- Influence of intellectual property, foreign investment, and technological adoption on technology entrepreneurship pp. 2090-2101

- Saurav Pathak, Emanuel Xavier-Oliveira and André O. Laplume
- A two-tier business model and its realization for entrepreneurship pp. 2102-2105

- Kun-Huang Huarng
- Regional knowledge production and entrepreneurial firm creation: Spatial Dynamic Analyses pp. 2106-2115

- In Hyeock Lee, Eunsuk Hong and Laixiang Sun
- Leadership effects on innovation propensity: A two-factor full range leadership model pp. 2116-2129

- James C. Ryan and Syed A.A. Tipu
- Market munificence and inter-firm information sharing: The moderating effect of specific assets pp. 2130-2138

- Zhigang Shou, Lihua Yang, Qiyuan Zhang and Chenting Su
- Social value and organizational performance in non-profit social organizations: Social entrepreneurship, leadership, and socioeconomic context effects pp. 2139-2146

- J. Augusto Felício, Helena Martins Gonçalves and Vítor da Conceição Gonçalves
- Transformational leadership as an antecedent of change-oriented organizational citizenship behavior pp. 2147-2152

- Mercedes López-Domínguez, Mihaela Enache, Jose M Sallan and Pep Simo
Volume 66, issue 9, 2013
- Does marketing research suffer from methods myopia? pp. 1245-1250

- Donna F. Davis, Susan L. Golicic, Courtney N. Boerstler, Sunny Choi and Hanmo Oh
- Visual ethnography: Achieving rigorous and authentic interpretations pp. 1251-1254

- Sharon Schembri and Maree V. Boyle
- Marketing's SEM based nomological network: Constructs and research streams in 1987–1997 and in 1998–2008 pp. 1255-1260

- Edward Ramirez, Meredith E. David and Michael J. Brusco
- Is two-tailed testing for directional research hypotheses tests legitimate? pp. 1261-1266

- Hyun-Chul Cho and Shuzo Abe
- A combinatorial optimization based sample identification method for group comparisons pp. 1267-1271

- Robyn L. Raschke, Anjala S. Krishen, Pushkin Kachroo and Pankaj Maheshwari
- Comparing methods to separate treatment from self-selection effects in an online banking setting pp. 1272-1278

- Sonja Gensler, Peter Leeflang and Bernd Skiera
- Customer value co-creation behavior: Scale development and validation pp. 1279-1284

- Youjae Yi and Taeshik Gong
- Measuring mediating factors in the use of interpersonal sensitivity in organizations pp. 1285-1291

- Sanghyun Lee, Alan J. Dubinsky and Juyoung Kim
- Multi-group invariance in a third-order factorial model: Attribute satisfaction measurement pp. 1292-1297

- Helena Milagre Martins Gonçalves
- “Translating” between survey answer formats pp. 1298-1306

- Sara Dolnicar and Bettina Grün
- Towards a new paradigm of measurement in marketing pp. 1307-1317

- Thomas Salzberger and Monika Koller
- PLS path modeling and evolutionary segmentation pp. 1318-1324

- Christian Ringle, Marko Sarstedt, Rainer Schlittgen and Charles R. Taylor
- Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors pp. 1325-1331

- Sylvia von Wallpach and Maria Kreuzer
- A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing pp. 1332-1337

- Albert Orriols-Puig, Francisco J. Martínez-López, Jorge Casillas and Nick Lee
- Service quality of frontline employees: A profile deviation analysis pp. 1338-1344

- Neeru Malhotra, Felix Mavondo, Avinandan Mukherjee and Graham Hooley
- The integrated mobile advertising model: The effects of technology- and emotion-based evaluations pp. 1345-1352

- Byunghwa Yang, Youngchan Kim and Changjo Yoo
- A Bayesian network approach to examining key success factors of mobile games pp. 1353-1359

- Hyun Jung Park and Sang-Hoon Kim
- Discovering interest groups for marketing in virtual communities: An integrated approach pp. 1360-1366

- Kai-Yu Wang, I-Hsien Ting and Hui-Ju Wu
- The moderating role of socio-semantic networks on online buzz diffusion pp. 1367-1374

- Hyejun Lee, Dong Il Lee, Taeho Kim and Juhyun Lee
- From significant difference to significant sameness: Proposing a paradigm shift in business research pp. 1377-1388

- Raymond Hubbard and R. Murray Lindsay
- Issues involving the use of significant sameness in testing replications and generating knowledge pp. 1389-1392

- A. Dwayne Ball and Alan G. Sawyer
- The significant difference paradigm promotes bad science pp. 1393-1397

- Raymond Hubbard and R. Murray Lindsay
- Designing research with in-built differentiated replication pp. 1398-1405

- Mark D. Uncles and Simon Kwok
- Research with In-built replications: Comment and further suggestions for replication research pp. 1406-1408

- Heiner Evanschitzky and J. Armstrong
- Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach pp. 1411-1419

- José M. Pina, Francesca Dall'Olmo Riley and Wendy Lomax
- Stimuli–organism-response framework: A meta-analytic review in the store environment pp. 1420-1426

- Valter Afonso Vieira
- Sponsorship and shareholder value: A re-examination and extension pp. 1427-1435

- George D. Deitz, Robert D. Evans and John D. Hansen
- Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model pp. 1436-1447

- Elissar Toufaily, Line Ricard and Jean Perrien
- Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy pp. 1448-1456

- Cullen Habel and Larry Lockshin
- A tale of two cultures: Revisiting journal editors' views of replication research pp. 1457-1459

- Richard W. Easley, Charles S. Madden and Van Gray
- Mechanisms for stakeholder integration: Bringing virtual stakeholder dialogue into organizations pp. 1465-1472

- Paul H. Driessen, Robert A.W. Kok and Bas Hillebrand
- The multi-layered nature of the internet-based democratization of brand management pp. 1473-1483

- Bjoern Asmussen, Sally Harridge-March, Nicoletta Occhiocupo and Jillian Farquhar
- Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems pp. 1484-1493

- Richard I. Gyrd-Jones and Niels Kornum
- How virtual corporate social responsibility dialogs generate value: A framework and propositions pp. 1494-1504

- Daniel Korschun and Shuili Du
- An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation pp. 1505-1515

- Christine Vallaster and Sylvia von Wallpach
- The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities pp. 1516-1527

- Johannes Gebauer, Johann Füller and Roland Pezzei
- Consumer roles in brand culture and value co-creation in virtual communities pp. 1528-1540

- Jason C. Healy and Pierre McDonagh
- Hotel marketing strategies in turbulent times: Path analysis of strategic decisions pp. 1544-1549

- Drew Martin and Mark Isozaki
- Social legitimacy versus distinctiveness: Mapping the place of consumers in the mental representations of managers in an institutionalized environment pp. 1550-1558

- Damien Chaney and Roger Marshall
- Do key account managers focus too much on commercial performance? A cognitive mapping application pp. 1559-1567

- Fabien Durif, Bénédicte Geay and Raoul Graf
- Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system pp. 1568-1575

- Margherita Pagani and Peter Otto
- Mapping competitive prediction capability: Construct conceptualization and performance payoffs pp. 1576-1586

- Lewis K.S. Lim
- New research on gambling theory research and practice pp. 1587-1590

- Dick Mizerski
- Forgetting the anxiety: Gamblers' reactions to outcome uncertainty pp. 1591-1597

- Elizabeth Cowley
- Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders pp. 1598-1604

- Xiuping Li, Qiang Lu and Rohan Miller
- Gamblers' habit pp. 1605-1611

- Richard Mizerski, Katherine Mizerski, Desmond Lam and Alvin Lee
- Shopping, gambling or shambling? Penny auctions pp. 1612-1616

- Stacey G. Robinson, Michael D. Giebelhausen and June Cotte
- Permission email messages significantly increase gambler retention pp. 1617-1622

- William Jolley, Alvin Lee, Richard Mizerski and Saalem Sadeque
- Penny wise, player foolish? Slot-hold regulation and consumer preference pp. 1623-1628

- David G. Schwartz
- Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning pp. 1629-1636

- Kristof Coussement and Koen De Bock
- Impacts of personality, emotional intelligence and adaptiveness on service performance of casino hosts: A hierarchical approach pp. 1637-1643

- Catherine Prentice and Brian E.M. King
- Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010 pp. 1644-1650

- Yoojung Kim, Wei-Na Lee and Jong-Hyuok Jung
- Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos pp. 1651-1658

- Eunju Suh and Henry Tsai
- Defining who you are not: The roles of moral dirtiness and occupational and organizational disidentification in affecting casino employee turnover intention pp. 1659-1666

- Jennifer Y.M. Lai, K.W. Chan and Long W. Lam
- Workplace risk and protective factors for gambling problems among gambling industry employees pp. 1667-1673

- Nerilee Hing and Sally Gainsbury
- Corporate and social performance links in the gaming industry pp. 1674-1681

- Fanny Vong and IpKin Anthony Wong
- Religiosity and generational effects on gambling: Support for and opposition to introducing casino gambling in a non-gambling tourist entertainment environment pp. 1682-1688

- Ronald L. Coulter, Charles M. Hermans and R. Stephen Parker
- Business cycle and asset valuation in the gaming industry pp. 1689-1695

- Linda Canina, Steven A. Carvell, Qingzhong Ma and Andrey D. Ukhov
Volume 66, issue 8, 2013
- Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians pp. 958-967

- Mark Cleveland, Michel Laroche and Ranim Hallab
- Little Emperors in the UK: Acculturation and food over time pp. 968-974

- Benedetta Cappellini and Dorothy Ai-wan Yen
- Clothing consumption in two recent EU Member States: A cross-cultural study pp. 975-982

- Elena Millan, Patrick De Pelsmacker and Len Tiu Wright
- Is the culture–emotion fit always important? pp. 983-988

- Kyunghee Bu, Donghoon Kim and Jungmin Son
- Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally pp. 989-995

- Gianfranco Walsh and Boris Bartikowski
- Online game characters' influence on brand trust: Self-disclosure, group membership, and product type pp. 996-1003

- Yung Kyun Choi, Sukki Yoon and Heather P. Lacey
- Cultural metaphors: Enhancing consumer pleasure in ethnic servicescapes pp. 1004-1012

- Esi Abbam Elliot, Joseph Cherian and Hernan Casakin
- How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation pp. 1013-1020

- Lianxi Zhou and Paul Whitla
- Seniors' perceptions of service features on outbound group package tours pp. 1021-1027

- Kuo-Ching Wang, Ai-Ping Ma, Mei-Ting Hsu, Po-Chen Jao and Ching-Wen Lin
- The U.S. brand personality: A Sino perspective pp. 1028-1034

- José I. Rojas-Méndez, Steven A. Murphy and Nicolas Papadopoulos
- The effects of organic labels on global, local, and private brands pp. 1035-1043

- Hans H. Bauer, Daniel Heinrich and Daniela B. Schäfer
- Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China pp. 1044-1051

- Hongzhi Gao, John G. Knight, Hongxia Zhang and Damien Mather
- To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior pp. 1052-1059

- Yoon-Na Cho, Anastasia Thyroff, Molly I. Rapert, Seong-Yeon Park and Hyun Ju Lee
- Enabling service innovation: A dynamic capabilities approach pp. 1063-1073

- Daniel Kindström, Christian Kowalkowski and Erik Sandberg
- Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation pp. 1074-1084

- Aron O'Cass and Phyra Sok
- Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms pp. 1085-1097

- Sandeep Salunke, Jay Weerawardena and Janet R. McColl-Kennedy
- Designing service quality to survive: Empirical evidence from Chinese new ventures pp. 1098-1107

- Y. Lisa Zhao and C. Anthony Di Benedetto
- Service innovation: A comparative study of U.S. and Indian service firms pp. 1108-1123

- Ramendra Thakur and Dena Hale
- Influences of organizational investments in social capital on service employee commitment and performance pp. 1124-1133

- Alexander E. Ellinger, Musgrove, Carolyn (Casey) Findley, Andrea D. Ellinger, Daniel G. Bachrach, Ayşe Banu Elmadağ Baş and Yu-Lin Wang
- Innovation and business success: The mediating role of customer participation pp. 1134-1142

- Liem Viet Ngo and Aron O'Cass
- Do perceived pioneering advantages lead to first-mover decisions? pp. 1143-1152

- Michael Song, Y. Lisa Zhao and C. Anthony Di Benedetto
- Understanding service quality in a virtual travel community environment pp. 1153-1160

- Statia Elliot, Guoxin Li and Chris Choi
- Service quality and customer switching behavior in China's mobile phone service sector pp. 1161-1167

- Dapeng Liang, Zhenzhong Ma and Liyun Qi
- Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being pp. 1168-1170

- Brennan Davis and Cornelia Pechmann
- Conceptualizing a transformative research agenda pp. 1171-1178

- David Crockett, Hilary Downey, A. Fuat Fırat, Julie L. Ozanne and Simone Pettigrew
- Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences pp. 1179-1185

- L.J. Shrum, Nancy Wong, Farrah Arif, Sunaina K. Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott and Jill Sundie
- Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being pp. 1186-1194

- Eva Kipnis, Amanda J. Broderick, Catherine Demangeot, Natalie Ross Adkins, Nakeisha S. Ferguson, Geraldine Rosa Henderson, Guillaume Johnson, James M. Mandiberg, Rene Dentiste Mueller, Chris Pullig, Abhijit Roy and Miguel Angel Zúñiga
- Understanding poverty and promoting poverty alleviation through transformative consumer research pp. 1195-1202

- Christopher P. Blocker, Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-Hutton, José Antonio Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Trujillo and Rohit Varman
- Transformative service research: An agenda for the future pp. 1203-1210

- Laurel Anderson, Amy L. Ostrom, Canan Corus, Raymond P. Fisk, Andrew S. Gallan, Mario Giraldo, Martin Mende, Mark Mulder, Steven W. Rayburn, Mark S. Rosenbaum, Kunio Shirahada and Jerome D. Williams
- Promoting positive change: Advancing the food well-being paradigm pp. 1211-1218

- Melissa G. Bublitz, Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, Blair Kidwell, Elizabeth Gelfand Miller, Carol M. Motley, Paula C. Peter, Priyali Rajagopal, Maura L. Scott and Beth Vallen
- On the road to addiction: The facilitative and preventive roles of marketing cues pp. 1219-1226

- Ingrid M. Martin, Michael A. Kamins, Dante M. Pirouz, Scott W. Davis, Kelly L. Haws, Ann M. Mirabito, Sayantani Mukherjee, Justine M. Rapp and Aditi Grover
- Understanding the inherent complexity of sustainable consumption: A social cognitive framework pp. 1227-1234

- Marcus Phipps, Lucie K. Ozanne, Michael G. Luchs, Saroja Subrahmanyan, Sommer Kapitan, Jesse R. Catlin, Roland Gau, Rebecca Walker Naylor, Randall L. Rose, Bonnie Simpson and Todd Weaver
- Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions pp. 1235-1241

- Marlys J. Mason, John F. Tanner, Maria Piacentini, Dan Freeman, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Anne Hamby, Priyam Rangan and Zhiyong Yang
Volume 66, issue 7, 2013
- Development of new empirical insights in consumer–retailer relationships within online and offline retail environments: Introduction to the special issue pp. 795-800

- David J. Ortinau, Barry J. Babin and Jean-Charles Chebat
- Modeling word-of-mouth usage pp. 801-808

- William C. Martin and Jason E. Lueg
- Impact of promotions on shopper price comparisons pp. 809-815

- Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino and Stewart Shapiro
- Cultural impacts on felt and expressed emotions and third party complaint relationships pp. 816-822

- Thomas L. Baker, Tracy Meyer and Jean-Charles Chebat
- When atmospherics lead to inferences of manipulative intent: Its effects on trust and attitude pp. 823-830

- Renaud Lunardo and Ababacar Mbengue
- A typology of adaptive shopping patterns in recession pp. 831-838

- Daniel P. Hampson and Peter J. McGoldrick
- Get the picture? Visual servicescapes and self-image congruity pp. 839-846

- Michael Breazeale and Nicole Ponder
- Retail relationships in a digital age pp. 847-855

- Kathleen Keeling, Debbie Keeling and Peter McGoldrick
- Shopping well-being at the mall: Construct, antecedents, and consequences pp. 856-863

- Kamel El Hedhli, Jean-Charles Chebat and M. Joseph Sirgy
- Research note: E-store image, perceived value and perceived risk pp. 864-870

- En-Chi Chang and Ya-Fen Tseng
- The powerful select, the powerless reject: Power's influence in decision strategies pp. 874-880

- Mehdi Mourali and Anish Nagpal
- Shelf space schemas: Myth or reality? pp. 881-888

- Ana Valenzuela, Priya Raghubir and Chrissy Mitakakis
- Is luxury just a female thing? The role of gender in luxury brand consumption pp. 889-896

- Nicola E. Stokburger-Sauer and Karin Teichmann
- Towards a micro conception of brand personality: An application for print media brands in a French context pp. 897-903

- Rita Valette-Florence and Virginie De Barnier
- Brand passion: Antecedents and consequences pp. 904-909

- Noel Albert, Dwight Merunka and Pierre Valette-Florence
- Trajectories across the lifespan of possession-self relationships pp. 910-916

- Katerina Karanika and Margaret K. Hogg
- The influence of mood on attitude–behavior consistency pp. 917-923

- Maarten Elen, Evelien D'Heer, Maggie Geuens and Iris Vermeir
- The mere categorization effect for complex products: The moderating role of expertise and affect pp. 924-932

- Tobias Langner and Martin Krengel
- What happens when you're lost between happiness and sadness? pp. 933-940

- Baris Ursavas and Ozlem Hesapci-Sanaktekin
- Celebrity co-branding partners as irrelevant brand information in advertisements pp. 941-947

- Jasmina Ilicic and Cynthia M. Webster
- Contrasting social network and tribal theories: An applied perspective pp. 948-954

- Luke Greenacre, Lynne Freeman and Melissa Donald
Volume 66, issue 6, 2013
- Tourists' adoption of self-service technologies at resort hotels pp. 692-699

- Haemoon Oh, Miyoung Jeong and Seyhmus Baloglu
- Analyzing international tourists' functional information needs: A comparative analysis of inquiries in an on-line travel forum pp. 700-705

- Yeong-Hyeon Hwang, Dev Jani and Ho Kyun Jeong
- New members' integration: Key factor of success in online travel communities pp. 706-710

- Luis V. Casaló, Carlos Flavián and Miguel Guinalíu
- Symbolic consumption of tourism destination brands pp. 711-718

- Yuksel Ekinci, Ercan Sirakaya-Turk and Sandra Preciado
- Self-congruence, functional congruence, and destination choice pp. 719-723

- Taehong Ahn, Yuksel Ekinci and Gang Li
- Quality of life and tourism: A conceptual framework and novel segmentation base pp. 724-729

- Sara Dolnicar, Katie Lazarevski and Venkata Yanamandram
- Patterns of tourists' emotional responses, satisfaction, and intention to recommend pp. 730-737

- Sameer Hosany and Girish Prayag
- Developing a tourism cultural contact scale pp. 738-744

- Jürgen Gnoth and Andreas H. Zins
- The face value of foreign currency on consumer price perception—The moderating effect of product substitution pp. 745-751

- Ying-Ching Lin and Shiuan-Huei Fang
- Nation branding effects on retrospective global evaluation of past travel experiences pp. 752-758

- Milena S. Nikolova and Salah S. Hassan
- Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors pp. 759-764

- Kyeong Sam Min, Drew Martin and Jae Min Jung
- A cross-cultural application of the Affective Response to Consumption scale: Investigating US-American and Austrian passengers on long-haul flights pp. 765-770

- Alexandra Ganglmair-Wooliscroft and Ben Wooliscroft
- Website performance and behavioral consequences: A formative measurement approach pp. 771-777

- Astrid Dickinger and Brigitte Stangl
- Farm tourism experiences in travel reviews: A cross-comparison of three alternative methods for data analysis pp. 778-785

- Antonella Capriello, Peyton R. Mason, Boyd Davis and John C. Crotts
- Understanding China's long-haul outbound travel market: An overlapped segmentation approach pp. 786-793

- Li, Xiang (Robert), Fang Meng, Muzaffer Uysal and Brian Mihalik
Volume 66, issue 5, 2013
- Deciphering antecedents of organizational innovation pp. 575-584

- Alois Ganter and Achim Hecker
- Tournament theory's perspective of executive pay gaps pp. 585-592

- Ying-Fen Lin, Yaying Mary Chou Yeh and Yu-Ting Shih
- Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications pp. 593-602

- Jaakko Aspara and Henrikki Tikkanen
- Informational networks and innovation in mature industrial clusters pp. 603-613

- Cristóbal Casanueva, Ignacio Castro and José L. Galán
- Trade credit during a financial crisis: A panel data analysis pp. 614-620

- Rafael Bastos and Julio Pindado
- Influence of gender and financing on tourist company growth pp. 621-631

- María del Mar Alonso-Almeida
- Regulations and soundness of insurance firms: International evidence pp. 632-642

- Fotios Pasiouras and Chrysovalantis Gaganis
- Use of precedent and antecedent information in strategic cost management pp. 643-650

- Mark Anderson, Ozer Asdemir and Arindam Tripathy
- Customer perceptions of discrimination in service deliveries: Construction and validation of a measurement instrument pp. 651-658

- Nicole S. Klinner and Gianfranco Walsh
- Should retailers pay to bring customers back? The impact of quick response and coupons on purchase outcomes pp. 665-669

- Kiane Goudarzi, Adilson Borges and Jean Charles Chebat
- The impact of emotional labor in a retail environment pp. 670-677

- Yoon-Na Cho, Brian N. Rutherford and JungKun Park
- Human resource management practices and organizational social capital: The role of industrial characteristics pp. 678-687

- Chih-Hsun Chuang, Shyh-jer Chen and Ching-Wen Chuang
Volume 66, issue 3, 2013
- The Ian's pizza tribe: Reconceptualizing cross-cultural research in the digital age pp. 283-287

- Geraldine Rosa Henderson, Francisco Guzmán, Lenard Huff and Carol M. Motley
- The crossover-dialog approach: The importance of multiple methods for international business pp. 288-297

- Pia Polsa
- Culture's impact on consumer complaining responses to embarrassing service failure pp. 298-305

- Lisa C. Wan
- Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction pp. 306-313

- Guillaume D. Johnson and Sonya A. Grier
- Shared ethnicity effects on service encounters: A study across three U.S. subcultures pp. 314-320

- Detra Y. Montoya and Elten Briggs
- Cross-cultural effects in E-retailing: The moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers pp. 321-327

- Kyle A. Huggins, Betsy B. Holloway and Darin W. White
- Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States pp. 328-335

- Rachel Smith, George Deitz, Marla B. Royne, John D. Hansen, Marko Grünhagen and Carl Witte
- Influence of thinking tendencies on online transaction of hybrid retailers pp. 336-344

- Enrique P. Becerra, Vishag Badrinarayanan and Chung-Hyun Kim
- Managerial competencies and career advancement: A comparative study of managers in two countries pp. 345-353

- Eric Chong
- Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance pp. 354-363

- Jin Kyun Lee, Byung-Kwan Lee and Wei-Na Lee
- Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin pp. 364-373

- Carrie La Ferle, Gayatri Kuber and Steven M. Edwards
- Acceptability of workplace bullying: A comparative study on six continents pp. 374-380

- Jacqueline L. Power, Céleste M. Brotheridge, John Blenkinsopp, Lynn Bowes-Sperry, Nikos Bozionelos, Zoltán Buzády, Aichia Chuang, Dawn Drnevich, Antonio Garzon-Vico, Catherine Leighton, Sergio M. Madero, Wai-ming Mak, Romina Mathew, Silvia Inés Monserrat, Bahaudin G. Mujtaba, Miguel R. Olivas-Lujan, Panagiotis Polycroniou, Christine A. Sprigg, Carolyn Axtell, David Holman, Jaime A. Ruiz-Gutiérrez and Anthony Ugochukwu Obiajulu Nnedumm
- Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers pp. 381-389

- Janet K.M. Marta, Anusorn Singhapakdi, Dong-Jin Lee, M. Joseph Sirgy, Kalayanee Koonmee and Busaya Virakul
- National culture and firm-level tax evasion pp. 390-396

- Charles W. Bame-Aldred, John B. Cullen, Kelly D. Martin and K. Praveen Parboteeah
- Advances in business research in Latin American studies pp. 397-400

- Luis Sanz and Victoria Jones
- Types of contracts and worker absenteeism in Colombia pp. 401-408

- Carlos Restrepo and Elvira Salgado
- Exporting to the far and near abroad pp. 409-416

- Robert Grosse, Shannon Mudd and Cecilio Garcia Cerchiari
- Perceiving the value of intangible assets in context pp. 417-424

- Miguel Angel Axtle-Ortiz
- Cross-border diversification through M&As in Latin America pp. 425-430

- Eduardo Pablo
- How consumers perceive globalization: A multilevel approach pp. 431-438

- María Merino and Delfino Vargas
- Macroeconomic antecedents to U.S. investment in Latin America pp. 439-447

- Harvey Arbeláez and Isabel Ruiz
- Performances of Brazilian IPOs backed by private equity pp. 448-455

- Andrea Maria Accioly Fonseca Minardi, Guilherme Lopes Ferrari and Pedro Carvalho AraújoTavares
- Lidersoft pp. 456-462

- Luis Sanz and Mateo Lessiza
Volume 66, issue 2, 2013
- The brand management system and service firm competitiveness pp. 148-157

- María Leticia Santos-Vijande, Ana Belén del Río-Lanza, Leticia Suárez-Álvarez and Ana María Díaz-Martín
- Internal branding: Franchisor leadership as a critical determinant pp. 158-164

- Bill Merrilees and Lorelle Frazer
- Building bank brands: How leadership behavior influences employee commitment pp. 165-171

- Elaine Wallace, Leslie de Chernatony and Isabel Buil
- Rebuilding community corporate brands: A total stakeholder involvement approach pp. 172-179

- Dale Miller and Bill Merrilees
- The role of brand logos in firm performance pp. 180-187

- C. Whan Park, Andreas B. Eisingerich, Gratiana Pol and Jason Whan Park
- Modeling mental market share pp. 188-195

- Jenni Romaniuk
- Downscale extensions: Consumer evaluation and feedback effects pp. 196-206

- Francesca Dall'Olmo Riley, José M. Pina and Rafael Bravo
- Endorser age and stereotypes: Consequences on brand age pp. 207-215

- Frank Huber, Frederik Meyer, Johannes Vogel, Andrea Weihrauch and Julia Hamprecht
- Brand communities embedded in social networks pp. 216-223

- Melanie E. Zaglia
- Investigating the accuracy of self-reports of brand usage behavior pp. 224-232

- Magda Nenycz-Thiel, Virginia Beal, Gosia Ludwichowska and Jenni Romaniuk
- Improper use of endogenous formative variables pp. 233-241

- John W. Cadogan and Nick Lee
- Problems with formative and higher-order reflective variables pp. 242-247

- Nick Lee and John W. Cadogan
- Matching business strategy and CIO characteristics: The impact on organizational performance pp. 248-259

- Yan Li and Chuan-Hoo Tan
- Towards a theoretical framework of motivations and interactivity for using IPTV pp. 260-264

- Juran Kim and Ki Hoon Lee
- Does family involvement increase business performance? Family-longevity goals’ moderating role in Chinese family firms pp. 265-274

- Y. Kim and F.Y. Gao
- To influence or not to influence: External reference price strategies in pay-what-you-want pricing pp. 275-281

- Jennifer Wiggins Johnson and Annie Peng Cui
Volume 66, issue 1, 2013
- Introduction: Thought leadership in brand management pp. 1-3

- Colin Jevons, Isabel Buil, Bill Merrilees and Leslie de Chernatony
- Brand rivalry and community conflict pp. 4-12

- Michael T. Ewing, Peter E. Wagstaff and Irene H. Powell
- Brand orientation and market orientation — From alternatives to synergy pp. 13-20

- Mats Urde, Carsten Baumgarth and Bill Merrilees
- Beyond technology acceptance: Brand relationships and online brand experience pp. 21-27

- Anna Morgan-Thomas and Cleopatra Veloutsou
- Reconceptualizing brand identity in a dynamic environment pp. 28-36

- Catherine da Silveira, Carmen Lages and Cláudia Simões
- City branding: A facilitating framework for stressed satellite cities pp. 37-44

- Bill Merrilees, Dale Miller and Carmel Herington
- Developing and applying a place brand identity model: The case of Slovenia pp. 45-52

- Maja Konecnik Ruzzier and Leslie de Chernatony
- The role of consumer–brand identification in building brand relationships pp. 53-59

- Urška Tuškej, Urša Golob and Klement Podnar
- Analyzing the intensity of private label competition across retailers pp. 60-66

- John Dawes and Magda Nenycz-Thiel
- Behavioral brand loyalty and consumer brand associations pp. 67-72

- Jenni Romaniuk and Magda Nenycz-Thiel
- Brand-related and situational influences on demand elasticity pp. 73-81

- Gordon R. Foxall, Ji Yan, Jorge M. Oliveira-Castro and Victoria K. Wells
- The effects of visual rejuvenation through brand logos pp. 82-88

- Brigitte Müller, Bruno Kocher and Antoine Crettaz
- Evaluation of international brand alliances: Brand order and consumer ethnocentrism pp. 89-97

- Yan Li and Hongwei He
- Do relational norms matter in consumer-brand relationships? pp. 98-104

- Katharina S. Valta
- Consumer engagement in a virtual brand community: An exploratory analysis pp. 105-114

- Roderick J. Brodie, Ana Ilic, Biljana Juric and Linda Hollebeek
- Examining the role of advertising and sales promotions in brand equity creation pp. 115-122

- Isabel Buil, Leslie de Chernatony and Eva Martínez
- Health marketing: Toward an integrative perspective pp. 123-126

- Dominique Crié and Jean-Charles Chebat
- Optimizing locations through a maximum covering/p-median hierarchical model: Maternity hospitals in France pp. 127-132

- Jérôme Baray and Gérard Cliquet
- Plain packaging and public health: The case of tobacco pp. 133-136

- Karine Gallopel-Morvan, Patrick Gabriel, Marine Le Gall-Ely, Sophie Rieunier and Bertrand Urien
- Resist or comply: Promoting responsible gambling among youth pp. 137-140

- Linda Lemarié and Jean-Charles Chebat
- Compliance with veterinary prescriptions: The role of physical and social risk revisited pp. 141-144

- Virginie Maille and Jonas Hoffmann
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