Journal of Business Research

1973 - 2025

Current editor(s): A. G. Woodside

From Elsevier
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Volume 31, issue 2-3, 1994

Special issue on strategy evaluation research pp. 91-92

Jean-Charles Chebat

Delineating the scope of corporate, business, and marketing strategy pp. 93-105

P. Rajan Varadarajan and Terry Clark

Predictors of export strategy and performance of small- and medium-sized firms pp. 107-115

G. M. Naidu and V. Kanti Prasad

Setting the strategic direction in a product-service firm pp. 117-132

Mark B. Vandenbosch and Charles B. Weinberg

Diagnosing customer comparisons of competitors' marketing mix strategies pp. 133-144

Arch G. Woodside and Elizabeth J. Wilson

Evaluating the performance effects of Miles' and Snow's strategic archetypes in banking, 1983 to 1987: Big or small? pp. 145-154

William L. James and Kenneth J. Hatten

Profiling technology diffusion categories: Empirical test of two models pp. 155-162

James R. Taylor, Eric G. Moore and Edwin J. Amonsen

An approach for identifying cannibalization within product line extensions and multi-brand strategies pp. 163-170

Charlotte H. Mason and George R. Milne

A test of the effects of competition on consumer brand selection processes pp. 171-181

Michel Laroche, Michael Hui and Lianxi Zhou

Belief structures in conflict: Mapping a strategic marketing decision pp. 183-195

Gary L. Frankwick, Beth A. Walker and James C. Ward

Strategic auditing of human and financial resource allocation in marketing: An empirical study using data envelopment analysis pp. 197-208

Jean-Charles Chebat, Pierre Filiatrault, Arnon Katz and Shlomo Mai Tal

Evaluating strategic effectiveness in the retail sector: A conceptual approach pp. 209-212

Sam D. Cappel, Peter Wright, David C. Wyld and Joseph Miller

Evaluating strategy with internal and environmental effects: A response elasticities approach pp. 213-224

Daniel P. Rutledge and R. Dale Wilson

CPA service providers: A profile of client types and their assessment of performance pp. 225-233

Nicholas van der Walt, Don Scott and Arch G. Woodside

Reconciling diverse measures of performance: A conceptual framework and test of a methodology pp. 235-246

Mukesh Bhargava, Chris Dubelaar and Sridhar Ramaswami

The impact of firms' risk-taking attitudes on advertising budgets pp. 247-256

Don Y. Lee

Volume 31, issue 1, 1994

Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth pp. 1-10

Daniel A. Sheinin and Bernd H. Schmitt

Strategic inertia: The enduring impact of CEO specialization and strategy on following strategies pp. 11-22

Michael C. White, Mark Smith and Tim Barnett

A model of reputation building and destruction pp. 23-31

Paul Herbig, John Milewicz and Jim Golden

Cross-validation of the economic significance of factors in security returns pp. 33-38

David E. Upton

Adaptive selling: The role of gender, age, sales experience, and education pp. 39-47

Michael Levy and Arun Sharma

Advance notice of plant closings and firm value pp. 49-53

Michael F. Spivey, David W. Blackwell and M. Wayne Marr

The King and Summers opinion leadership scale: Revision and refinement pp. 55-64

Leisa Reinecke Flynn, Ronald E. Goldsmith and Jacqueline K. Eastman

The effect of sociopolitical instability on the flow of different types of foreign direct investment pp. 65-73

Kamal Fatehi and M. Hossein Safizadeh

Family purchasing roles in Saudi Arabia: Perspectives from Saudi wives pp. 75-86

Ugur Yavas, Emin Babakus and Nejdet Delener

Women & men in management: Gary N. Powell, Sage Publications, Newbury Park, CA. 1993 pp. 87-88

Cheryl L. Adkins

Volume 30, issue 3, 1994

An assessment of the role performance measurement of power-dependency in marketing channels pp. 201-210

J. Joseph Cronin, Thomas L. Baker and Jon M. Hawes

Beyond managerial opportunism: Supplier power and managerial compliance in a franchised marketing channel pp. 211-223

Jonathan E. Brill

Models of channel maintenance: What is the weaker party to do? pp. 225-236

Jule B. Gassenheimer, Roger J. Calantone, Judith M. Schmitz and Robert A. Robicheaux

Relational bonds in industrial exchange: An experimental test of the transaction cost economic framework pp. 237-251

Bruce K. Pilling, Lawrence A. Crosby and Donald Jackson

How consumers may justify inappropriate behavior in market settings: An application on the techniques of neutralization pp. 253-260

David Strutton, Scott J. Vitell and Lou E. Pelton

What constitutes a transaction-specific asset?: An examination of the dimensions and types pp. 261-270

Ritu Lohtia, Charles M. Brooks and Robert E. Krapfel

An analysis of board of director size and composition in bankrupt organizations pp. 271-282

Lawrence M. Gales and Idalene F. Kesner

Activity-based costing for marketing and manufacturing: Ronald J. Lewis, Quorum Books, Westport, Connecticut. 1993, 248 pages pp. 283-283

Sean Hennessey

Volume 30, issue 2, 1994

Norms that distinguish between marketing and manufacturing pp. 111-118

Kenneth B. Kahn and John T. Mentzer

The effects of order and direction on multiple brand extensions pp. 119-129

Niraj Dawar and Paul F. Anderson

The impact of organizational values, goals, and climate on marketing effectiveness pp. 131-141

Mark G. Dunn, David Norburn and Sue Birley

Examining the relationship between degree of innovation and new product success pp. 143-148

Roger J. Calantone, C. Anthony di Benedetto and Sriraman Bhoovaraghavan

Business strategy and top management compensation: The mediating effects of employment risk, firm performance and size pp. 149-159

Rajaram Veliyath, Stephen P. Ferris and Kannan Ramaswamy

Innovation as a socio-political process: An empirical analysis of influence behavior among new product managers pp. 161-174

Manfred F. Maute and William B. Locander

Differences in motivational perceptions among U.S., Japanese, and Korean sales personnel pp. 175-185

Alan J. Dubinsky, Masaaki Kotabe, Chae Un Lim and Ronald E. Michaels

Capital flight from Latin America as a barometer of political instability pp. 187-195

Kamal Fatehi

Qualitative Evaluation and Research Methods: Michael Quinn Patton, Sage Publications, Newbury Park, CA. 1990 pp. 197-199

William T. Rupp

Volume 30, issue 1, 1994

Linking consumer behavior theory to public policy, social policy, and the environment: Introduction to a special issue pp. 1-3

William O. Bearden and Michael J. Etzel

The public policy issue of homelessness: A review and synthesis of existing research pp. 5-12

Ronald Paul Hill

Knowledge and the ordered protection motivation model: Tools for preventing AIDS pp. 13-24

David R. Eppright, John Tanner and James B. Hunt

Correlates of conformity in the consumption of illicit drugs and alcohol pp. 25-31

William O. Bearden, Randall L. Rose and Jesse E. Teel

U.S. cigarette demand, 1961-1990: Econometric issues, evidence, and implications pp. 33-41

George R. Franke

Do we know what we need to know? Objective and subjective knowledge effects on pro-ecological behaviors pp. 43-52

Pam Scholder Ellen

The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior pp. 53-62

John A. McCarty and L. J. Shrum

Green issues: Dimensions of environmental concern pp. 63-74

Mary R. Zimmer, Thomas F. Stafford and Marla Royne Stafford

Comprehension of info-aid supers in television advertising for social ideas: Implications for public policy pp. 75-84

Lalita A. Manrai, Ajay K. Manrai and Noel Murray

Billboard advertising: A comparison of vice products across ethnic groups pp. 85-94

Wei-Na Lee and Margaret F. Callcott

Response and order effects in referendum voting: Exploring the influence of contextual bias on public policy pp. 95-109

Amy H. Handlin