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The ANNALS of the American Academy of Political and Social Science
1890 - 2024
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Volume 209, issue 1, 1940
- Foreword pp. xi-xii

- Howard T. Hovde
- The Consumer Market—Income, Expenditure, and Savings pp. 1-13

- Wroe Alderson
- Consumption, the End Result of Marketing pp. 14-21

- Roland S. Vaile
- The Amplitude of the Marketing Task pp. 22-29

- Hugh B. Killough
- Manufacturers' Marketing Problems pp. 30-38

- Edwin B. George
- Wholesaling and the Wholesaler pp. 39-45

- Albert Haring
- Progressive Retail Management pp. 46-54

- Malcolm D. Taylor
- Integrated Marketing Institutions pp. 55-61

- William Girdner
- The Advertising and Selling Process pp. 62-70

- Harry R. Tosdal
- The Function of Management in Marketing pp. 71-78

- Donald R.G. Cowan
- Strategies and Policies in Marketing pp. 79-83

- Paul T. Cherington and Harrison A. Roddick
- The Competitive Struggle for Market Control pp. 84-107

- David R. Craig and Werner K. Gabler
- Pricing Processes and Policies pp. 108-121

- Corwin D. Edwards
- Costs and Profits in Marketing pp. 122-132

- N.H. Engle
- Criteria of Marketing Efficiency pp. 133-140

- Theodore N. Beckman
- Consumer Standards and Marketing pp. 141-148

- Donald E. Montgomery
- Employment, Wages, and Labor Relations in Marketing pp. 149-157

- P.D. Converse
- Education and Training for Marketing pp. 158-164

- Paul H. Nystrom
- Marketing Legislation pp. 165-175

- Ewald T. Grether
- Legislative Barriers to Marketing Progress pp. 176-182

- John H. Cover
- Marketing Research pp. 183-192

- Wilford L. White
- The Next Decade in Marketing pp. 193-198

- Charles F. Phillips
- ROBERTS, LESLIE. We Must Be Free. Pp. xx, 248. New York: The Macmillan Co., 1939. $3.25 pp. 199-200

- Carl Wittke
- DULLES, ALLEN W., and HAMILTON FISH ARMSTRONG. Can America Stay Neutral ? Pp. 277. New York: Harper & Brothers, 1939. $2.50 pp. 199-199

- Phillips Bradley
- CHERNE, LEO M. Adjusting Your Busi ness to War. Pp. xvi, 238. New York: Tax Research Institute of America, Inc., 1939. $6.50 pp. 200-201

- Horace M. Gray
- RENN, LUDWIG. Warfare: The Relation of War to Society. Pp. 276. New York: Oxford University Press, 1939. $2.50 pp. 201-202

- Friedrich Lenz
- SHOTWELL, JAMES T. What Germany Forgot. Pp. vii, 152. New York: The Macmillan Co., 1940. $1.50 pp. 202-203

- Harry N. Howard
- BENSON, OLIVER. Through the Diplomatic Looking-Glass: Immediate Origins of the War in Europe. Pp. ix, 239. Nor man: University of Oklahoma Press, 1939. $2.00 pp. 202-202

- Vernon J. Puryear
- SPEARMAN, DIANA. Modern Dictatorship. Pp. 272. New York: Columbia Uni versity Press, 1939. $2.75 pp. 203-204

- Boris Erich Nelson
- SOUVARINE, BORIS. Stalin. Pp. xiv, 690. New York: Alliance Book Corporation, 1939. $3.75 pp. 204-205

- Francis J. Brown
- REIMANN, GUENTER. The Vampire Econ omy. Pp. xviii, 350. New York: Van guard Press, 1939. $3.00 pp. 205-206

- William J. Ronan
- LAURIE, A. P. The Case for Germany. Pp. 179. Berlin: Internationaler Verlag, 1939 pp. 206-207

- Karl Scholz
- RAUSCHNING, HERMANN. The Voice of Destruction. Pp. viii, 295. New York: G. P. Putnam's Sons, 1940. $2.75 pp. 207-208

- Joseph S. Roucek
- ANGELL, NORMAN. For What Do We Fight? Pp. 327. New York: Harper & Brothers, 1939. $2.50 pp. 208-209

- Joseph S. Roucek
- MACIVER, R. M. Leviathan and the Peo ple. Pp. ix, 182. University: Louisiana State University Press, 1939. $2.00 pp. 209-210

- J.A. Leighton
- MERRIAM, CHARLES E. Prologue to Poli tics. Pp. ix, 118. Chicago: University of Chicago Press, 1939. $1.50 pp. 210-211

- Phillips Bradley
- FILLER, LOUIS. Crusaders for American Liberalism. Pp. viii, 422. New York: Harcourt, Brace and Co., 1939. $3.50 pp. 211-212

- Ray F. Harvey
- BENT, SILAS.' Newspaper Crusaders: A Neglected Story. Pp. xiii, 313. New York: McGraw-Hill Book Co., 1939. $3.00 pp. 212-213

- Malcolm M. Willey
- FRIEDRICH, CARL J., and EDWARD S. MASON (Eds.). Public Policy. Pp. xiii, 391. Cambridge, Mass.: Harvard Uni versity Press, 1940. $3.50 pp. 213-214

- William J. Ronan
- ERNST, MORRIS L., and ALEXANDER LINDEY. The Censor Marches On. Pp. ix, 346. New York: Doubleday, Doran & Co., 1940. $2.50 pp. 213-213

- W. Rex Crawford
- GROBBEN, MARGARET. Industrial Banking —A Phase of Consumer Credit. Pp. ix, 116. New York: Consumer Credit In stitute of America, Inc., 1940 pp. 214-218

- Amos E. Taylor
- HECKERT, J. BROOKS. The Analysis and Control of Distribution Costs for Sales Executives and Accountants. Pp. xvii, 420. New York: Ronald Press Co., 1940. $5.00 pp. 218-219

- H.F. Taggart
- PARMELEE, JULIUS H. The Modern Rail way. Pp. xiv, 730. New York: Long mans, Green & Co., 1940. $4.00 pp. 218-218

- G. Lloyd Wilson
- CRUM, WILLIAM LEONARD. Corporate Size and Earning Power. Pp. xv, 418. Cam bridge, Mass.: Harvard University Press, 1939. $4.00 pp. 219-220

- Henry E. Hoagland
- JACQUELIN, DOROTHY GRANT. Swiss-Am erican Economic Relations. Pp. 295. New York: Columbia University Press, 1939. 80 cents pp. 220-221

- László Ledermann
- GRAS, N. S. B., and HENRIETTA M. LAR- SON. Casebook in American Business History. Pp. viii, 765. New York: F. S. Crofts Co., 1939. $5.00 pp. 221-222

- Roy F. Nichols
- REYNOLDS, LLOYD G. The Control of Competition in Canada. Pp. xv, 324. Cambridge, Mass.: Harvard University Press, 1940. $3.50 pp. 222-222

- Arthur R. Upgren
- WITHERS, WILLIAM. Financing Economic Security in the United States. Pp. x, 210. New York: Columbia University Press, 1939. $2.75 pp. 223-223

- Robert W. Kelso
- HOBBS, CLARENCE W. Workmen's Com pensation Insurance. 2nd Ed. Pp. xviii, 707. New York: McGraw-Hill Book Co., Inc., 1939. $5.00 pp. 223-224

- Alfred Manes
- SHARP, MALCOLM, and CHARLES O. GREG ORY. Social Change and Labor Law. Pp. vii, 175. Chicago: University of Chicago Press, 1939. $2.00 pp. 224-225

- T. Richard Witmer
- LYON, LEVERETT S., et al. Government and Economic Life. Vol. I, pp. xvi, 519. Washington: Brookings Institution, 1939. $3.00 pp. 225-226

- Arthur G. Coons
- SAPPINGTON, C. O. Industrial Health: Asset or Liability. Pp. xix, 224. Chi cago: Industrial Commentaries, 1939. $3.75 pp. 226-227

- Dale Yoder
- KINGSBURY, JOHN A. Health in Hand- cuffs, Pp. ix, 210. New York: Modern Age Books, Inc., 1939. 75¢ pp. 227-228

- Douglass W. Orr
- HAGOOD, MARGARET JARMAN. Mothers of the South. Pp. 252. Chapel Hill: Uni versity of North Carolina Press, 1939. $2.00 pp. 228-229

- John E. Wills
- MCILWAINE, SHIELDS. The Southern Poor- White from Lubberland to Tobacco Road. Pp. xxv, 2 74. Norman: Uni versity of Oklahoma Press, 1939. $2.50 pp. 229-230

- Lowry Nelson
- HUBBARD, L. E. The Economics of Soviet Agriculture. Pp. xii, 316. New York: The Macmillan Co., 1939. $4.00 pp. 230-231

- Karl Scholz
- BLAKE, WILLIAM J. Elements of Marxian Economic Theory and its Criticism. Pp. viii, 746. New York: Cordon Co., 1939. $2.50 pp. 230-230

- John Donaldson
- NATIONAL BUREAU OF ECONOMIC RE SEARCH. Studies in Income and Wealth. Vol. III, pp. xxiii, 479. New York, 1939. $3.50 pp. 231-232

- James G. Smith
- AYRES, LEONARD P. Turning Points in Business Cycles. Pp. xiii, 214. New York: The Macmillan Co., 1939. $2.75 pp. 232-233

- Simon Kuznets
- TINBERGEN, J. Statistical Testing of Busi ness-Cycle Theories. Vol. I, A Method and its Application to Investment Activ ity, pp. 164, 90¢; Vol. II, Business Cy cles in the United States of America 1919-1932, pp. 244, $1.25. New York: Columbia University Press, 1939 pp. 233-234

- James G. Smith
- GRAHAM, FRANK D., and CHARLES R. WHITTLESEY. Golden Avalanche. Pp. xv, 233. Princeton: Princeton Univer sity Press, 1939. $2.50 pp. 234-235

- Ray B. Westerfield
- LESTER, RICHARD A. Monetary Experi ments. Pp. xvii, 316. Princeton: Princeton University Press, 1939. $3.50 pp. 235-236

- Erik T.H. Kjellstrom
- WAIGHT, LEONARD. The History and Mechanism of the Exchange Equalisa tion Account. Pp. xiv, 191. New York: The Macmillan Co., 1939. $2.50 pp. 236-236

- John Donaldson
- COMMAGER, HENRY STEELE, and ALLAN NEVINS (Eds.). The Heritage of Amer ica. Pp. xxiv, 1152. Boston: Little, Brown & Co., 1939. $4.00 pp. 236-237

- Alphonse B. Miller
- HENDRICK, BURTON J. Statesmen of the Lost Cause. Pp. xvii, 452. Boston: Lit tle, Brown & Co., 1939. $3.75 pp. 237-238

- Alphonse B. Miller
- WELLS, ROGER H. American Local Gov ernment. Pp. xii, 200. New York: Mc Graw-Hill Book Co., Inc., 1939. $1.50 pp. 238-239

- Roy V. Peel
- BURDETTE, FRANKLIN L. Filibustering in the Senate. Pp. ix, 2 52. Princeton: Princeton University Press, 1940. $2.50 pp. 238-238

- Belle Zeller
- OGG, FREDERIC AUSTIN. European Gov ernments and Politics. 2nd Ed. Pp. viii, 936. New York: The Macmillan Co., 1939. $4.25 pp. 239-240

- James K. Pollock
- HADDOW, ANNA. Political Science in Amer ican Colleges and Universities, 1636- 1900. Pp. xiv, 308. New York: D. Appleton-Century Co., 1939. $2.50 pp. 240-242

- Peter H. Odegard
- ZIEGLER, BENJAMIN MUNN. The Inter national Law of John Marshall. Pp. xii, 386. Chapel Hill: University of North Carolina Press, 1939. $3.50 pp. 240-240

- Johannes Mattern
- LOCKEY, JOSEPH BYRNE. Essays in Pan- Americanism. Pp. 174. Berkeley: Uni versity of California Press, 1939. $2.00 pp. 242-243

- Richard F. Behrendt
- JONES, CHESTER LLOYD. Guatemala, Past and Present. Pp. xii, 420. Minneapolis: University of Minnesota Press, 1940. $5.00 pp. 243-244

- Roscoe R. Hill
- LUNDBERG, GEORGE A. Foundations of So ciology. Pp. xx, 556. New York: The Macmillan Co., 1939. $3.50 pp. 244-245

- Howard Woolston
- CREEDY, F. Human Nature Writ Large. Pp. 484. Chapel Hill: University of North Carolina Press, 1939. $3.00 pp. 245-246

- George A. Lundberg
- BOODIN, JOHN ELOF. The Social Mind. Pp. xiii, 593. New York: The Macmil lan Co., 1939. $3.50 pp. 246-247

- Howard E. Jensen
- BOSSARD, JAMES H. S. Marriage and the Child. Pp. xv, 178. Philadelphia: Uni versity of Pennsylvania Press, 1940. $2.00 pp. 247-248

- Kingsley Davis
- SANDERSON, DWIGHT, and ROBERT A. POL- SON. Rural Community Organization. Pp. ix, 448. New York: John Wiley & Sons, Inc., 1939. $3.00 pp. 248-249

- George Snowden
- HALL, S. WARREN, III. Tangier Island. Pp. x, 122. Philadelphia: University of Pennsylvania Press, 1939. $1.50 pp. 249-249

- N/a
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