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Palgrave Macmillan Books

From Palgrave Macmillan
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Innovation and Commercialisation in Global Science
Peter Blezard
Leading with Heart: The Impact of Emotionally Intelligent Leadership
Kenneth S. Rhee and Tracey H. Sigler
Key Issues in Energy Resource Allocation
Margaret Haswell
The Strategic Role of E-Branding
Herbert Meyers and Richard Gerstman
Take-over and Merger
F. V. Meyer, D. C. Corner and J. E. S. Parker
Non-linear Process
Jim Armstrong
Competitiveness of Multinational Enterprises
Francesca Beausang
Globalization and Welfare States
Ramesh Mishra
The International Use of English
Brian J. Hurn and Barry Tomalin
A Computational Analysis of the Effects of Reductions in US Military Expenditures
Alan Fox and Robert Stern
The Legislative and Regulatory Framework
David Asch and Brian Wolfe
Out-of-Town and Town Centres
Julian E. Markham
Other Entry Decisions
Peter J. Buckley, Zdenka Berkova and Gerald D. Newbould
Perspectives on Subsidiaries
Alessandra Perri
Organizational Prerequisites for Financial Models
Dimitris N. Chorafas
Theoretical Approaches to Explaining Changes in International Regimes
Jeffrey A. Hart
The Profit-seekers
Guy Routh
The Flight of the Accountant: a Romance of Air and Credit
Peter Armstrong
Market Segmentation as a Metaphor: Whoever Heard of Alexander the Mediocre?
Malcolm McDonald
The Coordination of Economic Policy among the major Western Blocs: The European Perspective
F. H. J. J. Andriessen
The General Theory of Employment
Joan Robinson
Stochastic Movements in the Underlying Parameters
Imad A. Moosa and Kelly Burns
Classes and Relations of Production
Barry Hindess and Paul Hirst
Conclusions and Our Financial Future
Hossein Askari and Abbas Mirakhor
Life Assurance
Walter Sinclair and Barry Lipkin
Using Contribution Accounts
Trevor J. Bentley
Linear algebra
Donald A. R. George
Trends in the Terms of Trade, Export Earnings and Import Payments of LDCs
Graham Bird
Methods — The Solidarity of Detachment
Susanne Ekman
Costs, Constraints and Capacity
Merlin Stone
Ambush Marketing and the Football World Cup
Simon Chadwick, Ran Liu and Des Thwaites
From ‘Miracle’ to ‘Cronyism’: Explaining the Great Asian Slump
Robert Wade
Limits of Shareholder Value to Achieving Global Sustainability
Frank Figge and Tobias Hahn
Marketing and Advertising
Jed Hallam
A theory of foreign direct investment, technology transfer, trade and capital movements
Mark Casson
John Francis Bray (1809–1897)
J. E. King
The Best Marketing Plans
Tim Calkins
A Multisectoral Pattern of Economic Growth: Important Issues
Piya Mahtaney
A New Marketing Strategy (1985–1995)
Pierre-Yves Donzé
A sense of direction
Peninah Thomson, Jacey Graham and Tom Lloyd
Branding the Corporation
Simon Mottram
Where Do We Stand on Service Coverage for Households?
Antonio Estache and Quentin Wodon
The New Work Theories
Nicholas Bahra
The Power of Leadership in Balance: The Connection to an Organization’s Survival
John F. Kucia and Linda S. Gravett
The Most Stressful Jobs
Jane Cranwell-Ward and Alyssa Abbey
Politicians as consumer advocates instead of quasi-capitalists
Dag Detter and Stefan Fölster
New Thoughts on Market Segmentation
Willem Burgers
Path Finders of ‘Made in Italy’
Piero Formica
Group Accounts
Jeff Pearcy
Separation and Dissolution
Brendan Brown
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