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Marketing and the Bottom Line: Assessing Marketing Performance
Tim Ambler
Embedding Diversity: The Obstacles Faced by Equality and Diversity Specialists
Alison Preece
Classical Illustration
Tom Cummings and Jim Keen
Practical Steps Towards Developing Our Human Side
Philip Channer and Tina Hope
Later Troubles and a Summing-up
Margaret Reid
Divisia Aggregates and the Demand for Money in Core EMU
Martin M. G. Fase
Limit No. 2: BRICs and the Silent Power of Ideas
Francesca Beausang
Literature Review: Bank Diversification and Risk
Nadege Genetay and Philip Molyneux
Allen Smithee
Jan Ch. Karlsson
Conclusion
John Theodore and Jonathan Theodore
Concluding Remarks
Ekpen James Omonbude
Social Security
John Paxton
Currency
Zlatko Salcic
Assessing Learners
John Taylor and Adrian Furnham
Distributive Regimes under Public Enterprise: a Case Study of the Bangladesh Experience
Rehman Sobhan
Polarization under Capitalism from Above
Michio Morishima
Branding at Austin Rover
Terry Nolan
Ethiopia
Ricardo Solé-Arqués
A Synopsis of General Characteristics of National Fiscal Doctrines
Orhan Kayaalp
Branding at Austin Rover
Terry Nolan
Competitiveness Based on Low Production Costs or on High Specialization and Productivity: The Case of SMEs in Costa Rica
Justo Aguilar and Maikol Elizondo
The brand life cycle and the global dimension
Michel Chevalier and Gérald Mazzalovo
Identifying and Constructing Risks
Carl Macrae
Narrativities
Benoît Heilbrunn
Public Sector Control at the Top
Richard Clarke and Alec Cairncross
From Interest Rate to Stocks
Volodymyr Ryaboshlyk
Singapore, Malaysia, and the International Arms Industry
Michael Backman
Islamic Economics
Feisal Khan
Floating Rates between Currency Areas
Paul Einzig
Need for Economic Expansion
Stephen F. Frowen
User Protection: The Consultative Committees
Michael R. Bonavia
Problems and Issues
Francis A. Lees
Implications of the New Pattern
Paul H. Dembinski
Edinburgh
Kenneth Wardrop
Corporate Identity as Strategic Management Communication: A Working Framework
Chun Wah Lee
Equilibrium without Constraints
Edward J. Nell
Way Back, Way Forward
Brendan Brown
Horizontal Process Redesign
Magne Y. Orgland
D
Erik Banks
Commitment and Efficiency in Research Joint Ventures
Rune Stenbacka and Mihkel M. Tombak
Order versus flexibility
Rosemary Stewart
Conclusion: The Corporatisme of Place, the French Exception Culturelle
Olivier Torrès
Globalisation and the Korean Electronics Industry: A Chandlerian Perspective
Martin D. H. Bloom
Motives and Unity of the Organization
Josep Maria Rosanas
Terrorism Financing
Stephen Platt
Bridging the business– citizen sector divide through hybrid value chains
Olivier Kayser and Valeria Budinich
International Investment and Rising Protectionism
L. Emmerij
Extracting Significant Innovations from Published Sources in Great Britain
Fred Steward
Evaluating a Computer-Based Marketing Course by Means of Focus Groups and Interviews
Regina Höld
Economic Warfare: Better Safe than Sorry
Peter Ham
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