Palgrave Macmillan Books
From Palgrave Macmillan
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- Introduction
- Robert Aliber
- Demographic Challenges for Human Resource Management Practices and Labour Market Policies in Japan and Germany — an Overview
- Harald Conrad, Viktoria Heindorf and Franz Waldenberger
- Introduction
- Philip Arestis and Elias Karakitsos
- Introduction
- Derek L. Bosworth
- Introduction
- Valerie Stead and Carole Elliott
- How Monetary Chaos Powers Irrational Exuberance
- Brendan Brown
- Editors’ Introduction
- Daniel Bernhofen, Rodney Falvey, David Greenaway and Udo Kreickemeier
- Introduction
- Koichiro Kimura
- Development: a Comparative Study
- R. C. Mascarenhas
- Introduction
- David Cremer and Madan M. Pillutla
- A Call for Socially Responsible Corporate Leadership
- Diane L. Swanson
- Where to Begin?
- Sue Hayward
- Why Do Social Safety Nets Matter?
- Mohammad Ashraf
- Purpose and Plan of this Book
- John C. Carrington and George T. Edwards
- 1 What Is Branding?
- John M. Murphy
- Introduction: Britain’s ‘Decline’
- D. C. M. Platt
- Introduction
- Geoffrey Williams
- Introduction
- Eleonora Maria, Roberto Grandinetti and Barbara Bernardo
- Introduction
- Rolf Jungnickel
- Trade and Development Issues for the 1980s
- Alexander J. Yeats
- A
- Z. Nasr
- Management Education for Societies in Transition
- Murray C. Frazer
- The Scope of Computer Marketing
- Hamish E. Macarthur and Merlin Stone
- Introduction
- Antonella Palumbo
- Brand Relationships Rule
- Marc Fetscherin and Tobias Heilmann
- Introduction
- Martin Roll
- Introduction: A Framework for Analysis
- Lu Aiguo
- The Difficult World of Management
- Graham Tarr
- Introduction
- Keith Griffin
- Introduction
- Joan Robinson
- Introduction
- Xiaolan Fu and Luc Soete
- Introduction: Digital Data and the Information Revolution
- Joan Ricart-Costa, Brian Subirana and Josep Valor-Sabatier
- Introduction
- Teng-Fei Wang, Kevin Cullinane and Dong-Wook Song
- Introduction
- Sandra Dawson and Zöe Slote Morris
- Introduction and Summary
- John N. Reynolds
- Sport as a Business: Introduction
- Harald Dolles and Sten Söderman
- Introduction
- Jamie Morgan
- What Is Branding?
- John Murphy
- Introduction
- Chi Lo
- Partnership and Public Policy: The Importance of Bridging Theory and Practice
- Sylvain Giguère and Mark Considine
- Introduction
- Marie-Claude Sicard
- Introduction
- Hidetaka Yoshimatsu
- Introduction: Japan and the European Periphery
- James Darby
- Welfare, Government Intervention and Political Economy
- Hans C. Blomqvist and Mats Lundahl
- Adjustment Processes and Issues in Agriculture: An Overview
- J. P. O’Hagan
- Population Dynamics: How Asia’s Face is Changing
- Michael Backman
- What is a Trademark?
- Tom Blackett
- Long-Wave Research: New Results, New Departures — An Introduction
- Alfred Kleinknecht
- Introduction
- Gautam Mitra and Katharina Schwaiger
- Introduction
- Khalid Chauhan
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