Palgrave Macmillan Books

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Introduction

Jiang Yu and Richard Li-Hua

The Scope of Computer Marketing

Hamish E. Macarthur and Merlin Stone

Introductory Questions

Andre Gunder Frank

Introduction

Dawn Forman

Introduction

Toshiaki Tachibanaki and Tomohiko Noda

Introduction

Seishi Kimura

Introduction: Competitive Capitalism and the Role of Capital Investment

Alexander Styhre

Introduction

Keith Griffin

Why I am an Economist

Richard Layard

Introduction

Brian Griffiths and Geoffrey E. Wood

Introduction

Richard Minns and Jennifer Thornley

Introduction

Alvaro Cencini and Sergio Rossi

Why Time Compression?

Ian C. Gregory and Simon B. Rawling

Introduction, Scope and Content

Carlos M. Peláez and Carlos A. Peláez

Introduction

Gautam Mitra and Katharina Schwaiger

Brand Relationships Rule

Marc Fetscherin and Tobias Heilmann

Purpose and Plan of this Book

John C. Carrington and George T. Edwards

Introduction

Bimal Ghosh

Introduction

Antonella Palumbo

The New Brand Reality

Michael Beverland

An Introduction to Unfashionable Economics

Kunibert Raffer

Management Education for Societies in Transition

Murray C. Frazer

Introduction

Yonggui Wang and Richard Li-Hua

Introduction

Eleonora Maria, Roberto Grandinetti and Barbara Bernardo

New Perspectives on Leadership: How Practical is a Good Theory?

Kim Turnbull James and James Collins

Introduction

David Forbes

Introduction

Kenneth Button

The Scope of the Study

Margaret P. Doxey

Partnership and Public Policy: The Importance of Bridging Theory and Practice

Sylvain Giguère and Mark Considine

Modern Corporate Development

Bengt Karlöf

A Call for Socially Responsible Corporate Leadership

Diane L. Swanson

Introduction to the Trading System at the Tokyo Stock Exchange

Keiichi Kubota and Hitoshi Takehara

Where to Begin?

Sue Hayward

Government Effects on the Distribution of Income: An Overview

Dimitri Papadimitriou

Introduction

Valerie Bannert-Thurner

Trade and Development Issues for the 1980s

Alexander J. Yeats

Introduction

Stewart Hamilton and Alicia Micklethwait

Introduction

Pat Lowry

Introduction: Trade, Environment and Sustainable Development: A South Asian Perspective

Grant Hewison and Maree Underhill

The Nature and Role of Equilibrium in Keynes’s General Theory

A. Asimakopulos

Introduction

Robert Aliber

Welfare, Government Intervention and Political Economy

Hans C. Blomqvist and Mats Lundahl

Introduction

Bengt Furåker

Demographic Challenges for Human Resource Management Practices and Labour Market Policies in Japan and Germany — an Overview

Harald Conrad, Viktoria Heindorf and Franz Waldenberger

Introduction

Chi Lo

Introduction

Marie-Claude Sicard

What Is Branding?

John Murphy

The Labour Market for Young People

Pramod (Raja) Junankar

Rich Arabs and Poor Arabs: An Introduction to Intra-Arab Issues

Kunibert Raffer and M. A. Mohamed Salih

Basic Facts and Figures

Graham Hallett