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Why I am an Economist

Richard Layard

Welfare, Government Intervention and Political Economy

Hans C. Blomqvist and Mats Lundahl

Why I am an Economist

Richard Layard

Introduction to the Trading System at the Tokyo Stock Exchange

Keiichi Kubota and Hitoshi Takehara

Introduction

David Forbes

Trade and Development Issues for the 1980s

Alexander J. Yeats

Introduction: Digital Data and the Information Revolution

Joan Ricart-Costa, Brian Subirana and Josep Valor-Sabatier

Why Time Compression?

Ian C. Gregory and Simon B. Rawling

You and Your Dilemma

B. H. Elvy

Introduction: A Framework for Analysis

Lu Aiguo

Rich Arabs and Poor Arabs: An Introduction to Intra-Arab Issues

Kunibert Raffer and M. A. Mohamed Salih

Partnership and Public Policy: The Importance of Bridging Theory and Practice

Sylvain Giguère and Mark Considine

Introduction

Dawn Forman

Purpose and Plan of this Book

John C. Carrington and George T. Edwards

Introduction

Pat Lowry

What is a Trademark?

Tom Blackett

Population Dynamics: How Asia’s Face is Changing

Michael Backman

Introduction

Francesca Beausang

Introduction

Teng-Fei Wang, Kevin Cullinane and Dong-Wook Song

Introduction

John Mills

What Is Branding?

John Murphy

Introduction

Shirley Dex and Andrew McCulloch

Sport as a Business: Introduction

Harald Dolles and Sten Söderman

Introduction

Gillian Howie and J’annine Jobling

Introduction

Sandra Dawson and Zöe Slote Morris

Introduction

Marie-Claude Sicard

The Scope of the Study

Margaret P. Doxey

Introduction

Jiang Yu and Richard Li-Hua

Chocolate, Reindeer and Hiroshima

Malcolm McIntosh

Introduction

Harbhajan S. Kehal, Harender H. Samtani and Jagjit S. Sawhney

Introduction

Antonella Palumbo

Introduction

Geoffrey Kay

Introduction and Summary

John N. Reynolds

The Puzzle of Pay Conflict

Michael White

What Is Branding?

John M. Murphy

How Monetary Chaos Powers Irrational Exuberance

Brendan Brown

Introduction

Carlos Noronha

Management Education for Societies in Transition

Murray C. Frazer

Introduction, Scope and Content

Carlos M. Peláez and Carlos A. Peláez

The Nature and Role of Equilibrium in Keynes’s General Theory

A. Asimakopulos

The Difficult World of Management

Graham Tarr

Introduction

Bimal Ghosh

Introduction: Trade, Environment and Sustainable Development: A South Asian Perspective

Grant Hewison and Maree Underhill

Sound Financial Management Strategies for Achieving Good Corporate Governance Practices

Siti Nuryanah and Sardar M. N. Islam

Introduction

Robert Aliber

Long-Wave Research: New Results, New Departures — An Introduction

Alfred Kleinknecht

Introduction

Yonggui Wang and Richard Li-Hua

1 What Is Branding?

John M. Murphy

Introduction

Geoffrey Williams

Introduction

Koichiro Kimura