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From Palgrave Macmillan
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Introduction
Phil Blackburn, Rod Coombs and Kenneth Green
Introduction
David Simpson
Introduction
Alvaro Cencini and Sergio Rossi
Introduction: Alternative Economic Policies for Growth, Employment and Poverty Reduction: A Progressive Policy Agenda for Developing Countries
Terry McKinley
Introduction
Sandra Dawson and Zöe Slote Morris
1 What Is Branding?
John M. Murphy
Overview
Nobuhiro Hosoe, Kenji Gasawa and Hideo Hashimoto
What is a Trademark?
Tom Blackett
Why Do Social Safety Nets Matter?
Mohammad Ashraf
Introduction
Magne Y. Orgland
Introduction
Carlos Noronha
The Labour Market for Young People
Pramod (Raja) Junankar
Who’s the Fish?
Bernard E. Munk
What Is Branding?
John M. Murphy
Introduction and the Women Leaders’ Stories
Khalid Arar, Tamar Shapira, Faisal Azaiza and Rachel Hertz-Lazarowitz
Management Education for Societies in Transition
Murray C. Frazer
Introduction
Shahrukh Rafi Khan
Introduction
Jamie Morgan
The Nature and Role of Equilibrium in Keynes’s General Theory
A. Asimakopulos
Chocolate, Reindeer and Hiroshima
Malcolm McIntosh
Introduction
Gillian Howie and J’annine Jobling
Introduction
Hidetaka Yoshimatsu
Basic Facts and Figures
Graham Hallett
Wise Management in Organisational Complexity: An Introduction
Mike Thompson and David Bevan
An Introduction to Unfashionable Economics
Kunibert Raffer
Introduction
Jiang Yu and Richard Li-Hua
Introduction
Brian Griffiths and Geoffrey E. Wood
Adjustment Processes and Issues in Agriculture: An Overview
J. P. O’Hagan
Introduction: The Meaning, Content and Objectives of Public Financial Management
Richard Allen, Richard Hemming and Barry H. Potter
Introduction
Pat Lowry
Introduction, Scope and Content
Carlos M. Peláez and Carlos A. Peláez
Introduction
Chi Lo
The New Age Paradox
Piya Mahtaney
Partnership and Public Policy: The Importance of Bridging Theory and Practice
Sylvain Giguère and Mark Considine
Rich Arabs and Poor Arabs: An Introduction to Intra-Arab Issues
Kunibert Raffer and M. A. Mohamed Salih
Introduction
Shirley Dex and Andrew McCulloch
Introduction
John Mills
Introduction: Britain’s ‘Decline’
D. C. M. Platt
Introduction
Stewart Hamilton and Alicia Micklethwait
The New Brand Reality
Michael Beverland
Introduction
Geoffrey Williams
Purpose and Plan of this Book
John C. Carrington and George T. Edwards
Introduction
Keith Griffin
Introduction
Rahul Dhumale
Introduction
Antonella Palumbo
Introduction
Seishi Kimura
Introduction: Competitive Capitalism and the Role of Capital Investment
Alexander Styhre
Introduction
Christian Ragacs
Why I am an Economist
Richard Layard
International Business and Emerging Economies
Marin A. Marinov and Svetla T. Marinova
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