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- Introduction
- Andrew Kakabadse and Nada Kakabadse
- Customer Thinking and Brand Choice
- Randolph J. Trappey and Arch G. Woodside
- Introduction
- Ari-Veikko Anttiroiko
- Introduction
- Maciej Szymczak
- Marketing: What It Is
- Willem Burgers
- Introduction to Value Propositions
- Joseph A. DiVanna
- Introduction
- Killian McCarthy and Wilfred Dolfsma
- Introduction
- Gerry Brown
- Introduction
- Ursula Brinkmann and Oscar Weerdenburg
- Introduction
- Guy Fraser-Sampson
- Introduction
- Elias Karakitsos and Lambros Varnavides
- Introduction
- Douglas Kuehn
- Introduction
- Peter Shaw
- Introduction
- François Dupuy
- Introduction: From Trading to Brand Leadership
- Andrew Wileman and Michael Jary
- Introduction to the Trilogy: Mythologies of Organizational Everyday Life
- Monika Kostera
- Introduction: Issues, Structure and Policy Recommendations
- Christos Papazoglou and Eric Pentecost
- Introduction
- R. M. O’Donnell
- Multiple-Interest-Rate Analysis: What It Is and Why It Is Important
- Michael Osborne
- Introduction to Volumes of the Collected Writings of Paul Davidson
- Louise Davidson
- Introduction: A Diverse Future
- Kurt April and Marylou Shockley
- Prologue*: Hearing of the U.S. Senate Subcommittee on Antitrust, Competition Policy, and Consumer Rights
- S. Prakash Sethi
- Introduction
- Jarunee Wonglimpiyarat
- Introduction
- Dana Yagil
- Introduction to the Trilogy: Mythologies of Organizational Everyday Life
- Monika Kostera
- Introduction
- Roy Culpeper
- Introduction
- A. T. Mallier and M. J. Rosser
- Introduction
- Simon Anholt
- Introduction
- Peter Curwen
- Introduction
- Chong Ju Choi, Carla C. J. M. Millar and Caroline Y. L. Wong
- Introduction
- Stephen Bazen, Claudio Lucifora and Wiemer Salverda
- Introduction to Crisis Management
- Ruth Alas and Junhong Gao
- Introduction
- Yew-Kwang Ng
- The Construction Industry
- Patricia M. Hillebrandt
- Introduction
- Abdel Ghaffar M. Ahmed and Wilfred Mlay
- The force of balance
- David E. Hawkins
- Introduction
- Joe Wallis and Brian Dollery
- Introduction
- Shi Cheng
- Introduction
- Jacques Riboud
- Introduction
- Grantley W. Walrond and Raj Kumar
- Introduction
- Markku Lonkila
- Devaluation of the Dollar
- Paul Einzig
- Beyond Compliance
- Øyvind Kvalnes
- Introduction
- Lynn F. Pearson
- Introduction: Emerging Perspectives on an Emerging Industry
- Sabine Hotho and Neil McGregor
- Introduction
- Stanislav E. Shmelev and Irina A. Shmeleva
- Introduction
- M. Teresa Lunati
- From Classroom to Boardroom: A Gap in Knowledge and Practice
- Narendra Laljani
- Introduction
- D Christopher Kayes
- Introduction
- Stanislaw Gomulka, Yong-Chool Ha and Cae-One Kim
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