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Warum Online-Werbung?
Janna Ivanova and Anna Gawenda
Stochastic Optimization Methods
Kurt Marti
Grundlagen von gewerblichen Schutzrechten
Oliver Gassmann and Martin A. Bader
Was ist Hybridität, was sind hybride ökonomische Akteure und Organisationen?
Michael-Burkhard Piorkowsky
Problem Setting
Vithala R. Rao
Why the Dynamic Evolution of China’s Comparative Advantages Must Be Accelerated
Xianming Yang, Ning Huang and Sujun Shao
Dynamical Connectionist Network and Cooperative Games
Jean-Pierre Aubin
Das persönliche Gespräch in der Praxis – Verbale Kommunikation
Veronika Hollenrieder
Contextualising the Belt and Road Initiative in South America
Lunting Wu
Der Schauplatz
Sharon Gai
Nonprofit Corruption: Description, Causes, and Effects
Mark S. LeClair
Introduction
Nikos Astroulakis and Nikolaos Karagiannis
Marketing Environment
Muhammad Ismail Hossain, Nasrin Akter and Abureza M. Muzareba
Employee Engagement: What’s the Deal?
Kunle Akingbola, Sean Edmund Rogers and Melissa Intindola
Importance of Project Management for Industry and Authorities
Bernd-J. Madauss
Introduction
Sakshi Chindaliya, Ashika Thomas, Deepanshu Mohan and Arun Kumar Kaushik
Introduction
Helinä Melkas and Vesa Harmaakorpi
Einleitung – Der Nutzen von Standards in der Eignungsdiagnostik
Hartmut Häcker
The Myth of Absolute Power
Christopher Duncan
Introduction: Analytics in Accounting and Auditing
Tarek Rana, Jan Svanberg, Peter Öhman and Alan Lowe
Einführung
Wolfgang Spiess-Knafl and Barbara Scheck
Super-Flexibility: A Toolkit for Dynamic Adaptation
Homa Bahrami and Stuart Evans
An Introduction to Expertise at Work: Current and Emerging Trends
Robin S. Grenier and Marie-Line Germain
A New Destiny
Jack Gregg
An Attempt to Introduction
Kostas Langas
The Innovation Society
Olof Hallonsten
A Study of Research and Application of Credit Scoring Model Based on Probit Model
Da Ren, Maodong Hou and Huan Li
Introduction
Manmeet Bali Nag and Firdous Ahmad Malik
Authenticity: A Polemical Concept
Marta Massi
Management and Social Justice: An Oxymoron, a Pipedream, or an Inevitability?
Latha Poonamallee, Anita D. Howard and Simy Joy
Einleitung
Thomas Kapp, Sebastian Janka and Guido Jansen
From Crowdsourcing to the Use of Masscapital. The Common Perspective of the Success of Apple, Facebook, Google, Lego, TripAdvisor, and Zara
Fernando J. Garrigos-Simon and Yeamduan Narangajavana
Evolution of Marketing
Alfonso Pellegrino
Hintergrund, Ziel und Aufbau des Buches
Erika Leischner
Enterprise Risk Management in Supply Chains
David L. Olson and Desheng Wu
The Business Case
Tom Funk
Introduction
Imaduddin Ahmed
Einleitung
Boris Kaehler
Cluster und ihre Services: Ein Eckpfeiler der Transformation Oberösterreichs
Christoph Matthias Reiss-Schmidt
Der Innovationstransfer zwischen Wissenschaft und Wirtschaft
Alma Dautovic
Introduction
Yinggang Zhou and Xin Cheng
Disintermediation Economics: An Introduction
Dimitrios Psarrakis
Servicescapes and E-Servicescapes Design Issues in Emerging Markets: Imperatives, Challenges and Agenda Setting
Deepak S. Kumar and V. U. Vinitha
Bridging the Gap Between Information Asymmetry and IR4.0: A Systematic Literature Review
Mohd Hasimi Yaacob, Ng Suat Thing and Norazlan Alias
Basisüberlegungen
Johannes Wolf
Das Zeitalter der Plattformen
Jan-Paul Lüdtke and Michael Fretschner
Einleitung
Maren Müller
Introduction
Jared A. Ball
The Economics of Information Agglomeration
Yosuke Takeda and Ichihiro Uchida
Three Definitions
Ruth Wandhöfer and Hazem Danny Nakib
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