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- Fundamental Concepts
- Peter Wendorff
- Schritt 1: Chancen von neuen Ideen steigern
- Dennis Vogt
- Welcome!
- Cheng-chung Lai and Tai-kuang Ho
- Why This Study Now?
- Sergio Torrejón Pérez, Enrique Fernández-Macías and John Hurley
- Die Idee der unternehmerischen Führung im Dritten Sektor
- Markus Gmür
- Jenseits von Sozialpolitik und Arbeitsrecht
- Eugen Rosenstock
- Approaching the Phenomenon: Business Crimes in Space and Time
- Lukas Staffler
- Theoretical Background
- Adil Bagirov, Napsu Karmitsa and Marko M. Mäkelä
- Introduction
- Miguel-Ángel Galindo Martín, Joaquín Guzman Cuevas and Domingo Ribeiro Soriano
- Einleitung & Ziel des Buchs
- Christian Bär, Jens Fiege, Markus Weiß and Martin Ertel
- Bewertungssituationen
- Birgit Felden and Michael Graffius
- Die Welt im Dauerkrisenmodus: Die Omnikrise und ihre Konsequenzen für das Brand Management
- Daniel Neye and Joachim Bongard
- Understanding the Benefits of German Controlling and Management Accounting
- Larry White
- Prolog
- Khalil Dindarian
- Sharing Economy in der Industrie – Eine Einführung
- Axel Winkelmann, Christoph Flath and Frédéric Thiesse
- Avoiding Hara-Kiri
- Nir Kossovsky
- Einleitung
- Dieter Döring and Markus Zeller
- Fintech and Sustainability: An Overview
- Thomas Walker, Harry J. Turtle, Maher Kooli and Elaheh Nikbakht
- An Introduction to Societal Transformation Through Gamification
- Agnessa Spanellis and J. Tuomas Harviainen
- Was versteht man unter Künstlicher Intelligenz und wie kann man sie nutzen?
- Ralf T. Kreutzer
- Ikigai—A Japanese Life Philosophy
- Bernd Ahrendt, Rebecca Sabine Nikolaus and Jörg Zilinski
- Gegenstand und Abgrenzung der Erfolgsrechnung
- Jürgen Reim
- Disaster Probability, Optimal Government Expenditure for Disaster Prevention and Mitigation, and Expected Economic Growth
- Xianhua Wu and Ji Guo
- Innovative Marketing Approaches in the Digital Era—The Transformation of Businesses and Marketing Mix Strategies
- Selen Öztürk
- Grundlagen
- Elmar Holschbach and Eugen Buss
- Correction to: Ethical Considerations in Gamified Interactive Marketing Praxis
- Samaan Al-Msallam, Nannan Xi and Juho Hamari
- Introduction to Youth Entrepreneurship
- Thea van der Westhuizen
- Robotic Process Automation—Background and Introduction
- Mario Richard Smeets, Andreas Freßmann and Ralf Jürgen Ostendorf
- Chancen und Risiken der digitalen Transformation
- Mark Harwardt and Andre M. Schmutte
- Die neue Geschäftsführung
- Dan Bauer
- Application Management 2.0
- Christian Oecking and Andreas Degenhardt
- Marke und Markenführung
- Richard Linxweiler, Brigitte Gaiser, Konrad Zerr and Fernando Fastoso
- Veranstaltungen als Touchpoints in der B2B Customer Jouney – Eine Analyse typenspezifischer Kommunikationsbedürfnisse und ihre Implikationen für das Veranstaltungsmanagement am Beispiel von B2B Messen
- Melanie Stehr
- Digital Marketing Fundamentals
- Hashem Aghazadeh and Mozhde Khoshnevis
- Public Choice and Constitutional Political Economy
- Charles Rowley
- Logistics Preparedness and Response: A Case of Strategic Change
- Marianne Jahre and Martine Jahre
- Führung in Zeiten der Transformation
- Stephanie Kaudela-Baum
- Revisiting Form Postponement at the Operations-Marketing Interface: Form Postponement Types, Customer Utility and Sales Performance
- Alessio Trentin and Fabrizio Salvador
- Disillusionment and Dilemma
- Jong-Dae Park
- Risk Premiums
- Adam S. Iqbal
- A Brief History of Air Freight
- Joachim G. Schäfer
- Venture Capital Prior to the Age of COVID
- Darek Klonowski
- The Evolution of Rice Farming in the Lower Mekong Basin
- Rob Cramb
- Academia+
- Clinton Enoch, Christoph Krause, Rebeca Garcia Murias and Jane Porath
- Internationalization Decisions in Family Firms: The Impact of Bifurcation Bias
- Liena Kano, Alain Verbeke and Andrew Johnston
- Beginnings of the Russo-Ukrainian War
- Paul Welfens
- Introduction to Supply Chain Management
- David Frederick Ross
- Steinzeit, Antike und Vorklassik
- Detlef Pietsch
- Introduction
- Liu Weiping
- Grundlagen und Entwicklung der Transparenz im Gesundheitswesen
- Denise Marie Hradecky