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- Marketing-House-Konzept
- Christian Lucas
- Introduction
- Xinxin Ma and Cheng Tang
- Einleitung
- Daniel Fasnacht
- Einleitung und Überblick
- Andreas Breinbauer, Johannes Jäger and Andreas G. M. Nachbagauer
- Introduction
- Leland B. Yeager and Steve H. Hanke
- Introduction
- T. V. S. Ramamohan Rao
- Introduction
- Chandra Kusuma
- Market Mechanism: Stabilizing or Destabilizing?
- Ichiro Takahashi
- Introduction
- Kusisami Hornberger
- Deglobalization: Review and Research Future Agenda Using PAMO Framework
- Harchitwan Kaur Lamba
- Auf die Beziehung kommt es an: Aus „E-Commerce“ wird „R-Commerce“
- Joachim Stalph, Philipp Spreer and Dimitrios Haratsis
- Wettbewerb hat Gegner
- Hubertus Bardt
- Risky Play
- Øyvind Kvalnes
- Introduction
- Yucheng Dong, Zhaogang Ding and Gang Kou
- Profit: What is It?
- Hermann Simon
- Introduction
- Andreas Liening
- Die Kostensituation in Unternehmen ist angespannt wie selten zuvor
- Marco Scherbaum
- Regulatorik
- Zulfukar Tosun
- Elektronischer Sport – Historische Entwicklung und aktuelle Fragestellungen
- Daniel Görlich and Markus Breuer
- Introduction: The Political Economy of Rising Income Inequality
- Kuat B. Akizhanov
- A Comparative Study of Thermal Legislation in the Galicia–North Portugal Euroregion
- Ana Ladeiras, António Mota and Carmen Pardo Mª
- Pressure on Bank of Italy: Evidence Using a Taylor Rule
- Chiara Dalle Nogare and Matilde Vassalli
- Introduction: Telling the Story of Fashion Heritage
- Damien Delille and Isabel Cantista
- Technology Is Changing Selling
- Jonathan London and Martin Lucas
- General Discussion
- William W. Cooper, Lawrence Seiford and Kaoru Tone
- Ranking
- Vladimir Shikhman and David Müller
- Was ist Digital Marketing und wie helfen KI- und andere digitale Tools
- Claudia Bünte
- Introduction
- Roberto Marchionatti
- Wahrnehmungen
- Gary Magee and Wayne Geerling
- Culture Hacks – Grundlagen und Einordnung
- Josef Herget
- Herausforderungen grüner Markenführung
- Oliver Errichiello and Arnd Zschiesche
- Reading and Managing Service Businesses
- John R. Bryson, Jon Sundbo, Lars Fuglsang and Peter Daniels
- Sustaining High Economic Growth Requires a Different Strategy: An Integrated Approach for Broad-Based Knowledge Economy
- R. B. Barman
- The Creative Mindset
- Christopher Duncan
- Africa on the Rise: Myth or Reality?
- Steve Onyeiwu
- Introduction to Cryptocurrency and Digital Asset Fraud
- Jason Scharfman
- Bestandsaufnahme: Rekrutierung und Besetzungspraxis von Top-Management- und Board-Funktionen
- Kerstin Helfmann, Sibylle Olbert-Bock and Bernhard Oberholzer
- Unilateral Analysis and Duality
- Jean-Paul Penot
- Introduction to Digital Transformation
- Attul Sehgal
- Local Public Finance and Economics: Theory and the Practice—Introduction and Overview
- Harry Kitchen, Melville McMillan and Anwar Shah
- Grundlagen
- Klaus Watzka
- Finanzen in Einkauf und Supply Chain
- Alwin Locker and Pan Theo Grosse-Ruyken
- Integritätsmanagement im Überblick
- Patrick S. Renz, Bruno Frischherz and Irena Wettstein
- Fundamentals of Innovation
- Alexandrina Maria Pauceanu
- Introduction to QUBO
- Abraham P. Punnen
- Southeast Asia and the AEC, an Introduction
- Roderick Macdonald
- Warum MarTech die Zukunft des Marketings ist
- Andreas Fuchs
- Entscheidungstheorie & Führung: Entscheidungen verstehen
- Frank Lattuch
- Zukunftsforschung
- Ingrid Göpfert
- Innovation and Commercialisation in Small Firms
- Tim Mazzarol
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