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- Preface
- Gerhard Ortner and Betina Stur
- Introduction
- Włodzimierz Sroka and Štefan Hittmár
- Creativity and Innovation: Chinese and German Conceptions and Approaches
- Min Tang and Sebastian Hofreiter
- Brand Cross-Cultural Communication: Theoretical Basis
- Jingyun Zhang
- The Free Movement of Workers in an Enlarged European Union: Institutional Underpinnings of Economic Adjustment
- Martin Kahanec, Mariola Pytlikova and Klaus Zimmermann
- Kurze Einführung in das Zollrecht
- Alexander Thoma, Robert Böhm, Ellen Kirchhainer and Anja Kirchner
- A Systemic ‘Theories of Change’ Approach for Projects and Change Initiatives in the Context of Quality Enhancement Activity in Higher Education
- Diane Hart
- The Global Cybercrime Industry and Its Structure: Relevant Actors, Motivations, Threats, and Countermeasures
- Nir Kshetri
- Ein erster Schritt ins Thema
- Markus Posset
- Compliance und Kommunikation – die Grundlagen
- Hartwin Möhrle and Ralf Weinen
- Food Security and Sustainability: Globalisation, Investment and Financing
- George Mergos and Marina Papanastassiou
- Yemen: Qat and Water
- Roger D. Norton
- Introduction
- Kambaiz Rafi
- KRUSing into the Future: Restoring a Local Value Chain Through Cooperation
- Ingun Grimstad Klepp, Vilde Haugrønning and Tone Skårdal Tobiasson
- Background of Chinese Enterprises Upgrading
- Yunshi Mao
- Einführung in das digitale Produktmanagement
- Sascha Hoffmann
- Design of IP Networks with End-To-End Performance Guarantees
- Irena Atov and Richard J. Harris
- Einführung
- Wilhelm Berning
- Die Innovationsidee
- Rainer H. G. Großklaus
- Introduction
- Theodore Pelagidis and Michael Mitsopoulos
- Towards the New Normal in Mobility: Technische und betriebswirtschaftliche Aspekte – Einordnung
- Heike Proff
- Einleitung
- Stephan Kober
- Das Ziel dieses Buchs – und eine Warnung
- Christoph Poertzgen
- Einleitung
- Marcel Rütten and Kristina Bierer
- Demand and Supply—The Price of Oysters
- Geraint Johnes
- Genesis of the L-20 Project
- Peter C. Heap
- Warum dieses Buch? Standortbestimmung
- Kai-Marcus Thäsler
- Introduction
- Mario Smeets, Ralph Erhard and Thomas Kaußler
- DSR as an Innovation Accelerator Strategy
- José Osvaldo De Sordi
- The Unpredictable Environment and Role of Innovation
- Giacomo Marzi
- Einleitungskapitel
- Anabel Ternès Hattburg
- Introduction
- Dirk Meyer
- Introduction
- Stephen Keith McGrath
- Mitarbeiterbindung als Kernthema der Zukunft
- Michael Hübler
- Introduction – The Temporal Dynamics of Education
- Daniela-Mihaela Neamţu
- Introduction
- Leon V. Schumacher
- Einführung
- Frank Romeike and Manfred Stallinger
- Introduction
- Se Hyun Ahn
- Microentrepreneurship: An Interdisciplinary View
- Jagannadha Pawan Tamvada
- Fiscal Policy B
- Michael Carlberg
- Introduction
- Klaus Rainer Kirchhoff, Sönke Niefünd and Julian von Pressentin
- Arbeitswelt im technologischen Wandel
- Daniel Mühlbauer
- Introduction: Entrepreneurship as a Learning Process and Insights from the BRICS
- Renata Lèbre Rovere, Leonardo Jesus Melo, Luiz Magalhães Ozório and Claudio D’Ipolitto
- Ist das Glas halb voll oder halb leer? Absolut-Number-Heuristik
- Sebastian Oetzel and Andreas Luppold
- Einführung
- Carine Vinardi
- Fiscal Policy in Germany B
- Michael Carlberg
- Einführung
- Dirk Meyer
- Introduction
- Luigi Nasta
- Overview of Employment Economic Damage Models
- Dwight Steward
- Einleitung: Aktuelle Relevanz des Krisenmanagements im Unternehmen
- Michael Zell
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