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Future Skills and Requirements for the Next Generation of Marketing Communication Experts
Uta Fessler-Purkarthofer and Peter Schneckenleitner
Überblick über das Kartellrecht
Thomas Kapp, Sebastian Janka and Guido Jansen
Vorsorgemarkt in Deutschland
Bernd W. Klöckner, Steffen Horn and Werner Dütting
Digital Marketing: Overview and Evolutions
Alfonso Pellegrino
Corporate Social Responsibility in the Supermarket Sector: Evidence from Vietnam
Loan Thi-Hong Van and Thao Hoang-Minh Nguyen
How Can Market Research Findings Lead to Lasting Improvements Within a Company?
Gudrun Kneißl
Die Zukünfte des Handwerks im Zeitalter der Digitalisierung
Jörg Dittrich and Thomas Usslepp
Nachhaltige Unternehmensführung – Voraussetzung einer glaubwürdigen nachhaltigen Markenführung
Ralf T. Kreutzer
SAP APO Architecture
Jörg Thomas Dickersbach
Focus on Deadline Dates
Tom Mochal and Jeff Mochal
The Gene of Four Business Models
Huateng Ma, Xiaorong Zhang, Yi Sun and Xiongshan Cai
Vertragsvorbereitungen
Meinhard Erben and Wolf G. H. Günther
Enterprise Application Characteristics
Hasso Plattner
Timing von Lebenswegen
August-Wilhelm Scheer
Section One Introduction: How and Why the COVID-19 Economic Crisis Occurred? A Customer Behavior-based Perspective
Ofer Mintz
Stellenwert von Digital Literacy in der medizinischen Aus-, Fort- und Weiterbildung
Jan P. Ehlers
Wie die dominante Wirtschaftslehre funktioniert
Basil Oberholzer
Characteristics of Relationships in Japanese Society
Emiko Tsuyuki and Ichiro Yamaguchi
Entwicklungslinien des Marketingcontrollings: Von Kontrolle bis Artificial Intelligence
Sven Reinecke and Alexander Tombach
Ambidexterity in Family Business Groups
Salvador Cerón de la Torre, Cristina Cruz and Maria José Parada
Teammanagement und Moderation
Bert Leyendecker
Customer Orientation and the Diffusion of process-based Approaches in Marketing and BPM
Michael Hewing
Contract: The Case Against the Human Rental Contract Based on Inalienability
David Ellerman
Is There Any Evidence of a Deterioration of Production Capacities in the Advanced Economies?
Gilles Dufrénot
Enhancing Value – IT as a Value Driver for the Company
Dirk Buchta, Marcus Eul and Helmut Schulte-Croonenberg
Ökonomie und Ethik: Wie passt das zusammen?
Detlef Pietsch
Digital Transformation: The New Frontier for NPOs
Ali A. Gooyabadi, Zahra GorjianKhanzad and Newton Lee
Water Cycle Changes in a Warming World: The Scientific Background
Karsten Haustein and Quintin Rayer
Die Führungskraft im systemischen Umfeld
Vera Blauth and Christoph Schweppe
Insights from theory
Aline Krämer
Evolution History of the Digital Economy
Yuxin Yu and Yanqing Jiang
Die Rolle einer umfassenden Datenstrategie als Fundament von Marketing Analytics
Katharina Schüller and Simon Büschges
Older Drivers: Investigation and Sample in the Alfasy Project
Josip Jovic, Timo Günthner and Heike Proff
Grundlagen der Lebensversicherung
Jens Kahlenberg
The Rules of Sustainable Finance
Aaron Franklin
The Impact of COVID-19 on University Students Studying Hospitality Management in South Africa
Anisah Deen, Erica Sao Joao, Anesu Gelfand Kuhudzai and Dawn Khuluse
Stakeholder Engagement and Innovation Strategies: Overview
Megumi Suto and Hitoshi Takehara
Theoretical Foundations and Empirical Developments in Hedonic Modeling
Laura Taylor
Role of Vietnam in a Changing Global Economy
Giang Hoang and Kok Boon Oh
Unpacking Green IS: A Review of the Existing Literature and Directions for the Future
Stoney Brooks, Xuequn Wang and Saonee Sarker
The SDGs and the Systems Approach to Sustainability
Edward Barbier and Joanne Burgess
Grundlagen der Kreislaufwirtschaft
Annabelle Schaaf, Leonard Fister and Christian Kraft
Digital Financial Access and Financialization: Panel Evidence from the Selected Countries in Asia–Pacific Region
Savitha Basri
Strategische Ausrichtung und Transformation der Wertschöpfungsaktivitäten
Marc Helmold
Theoretical Concepts Relevant for Supply Chain Management Accounting
Andreas Taschner and Michel Charifzadeh
Empires of the Mind
Carlos Lopes
Wir wollen eine „UND-Company“ sein – Haniel
Timo Meynhardt
Daddy Lab: A Chinese Social Enterprise’s Dilemma
Wang Hong and Dominique Turpin
Social Entrepreneurship and Eco-Tourism: The Context of Social Entrepreneurship Through Tourism Studies from Social and Environmental Perspectives
Noor Raihani Zainol and Nurul Hafizah Mohd Yasin
Die Haltung der Politik zu Digitalthemen mit Wirtschaftsbezug
Daniel Schwarz, Jan Fivaz and Alessia Neuroni
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