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Online Channel Use and Destination Advertising Response
Jason L. Stienmetz and Daniel R. Fesenmaier
Digitalisierung im Technologie- und Innovationsmanagement am Beispiel der Innovationsplattform (IP) bei Nokia
Peter Augsdorfer and Fabian Schlage
Controlling im Sport
Lutz Thieme, Dirk Mazurkiewicz and Markus Klepzig
Kreditvertrag
Christian Grabmair
U
Gerd W. Goede
Reliability Analysis for Mechanical Components Subject to Degradation Process and Random Shock with Wiener Process
Hui-bing Hao, Chun Su and Zhong-zhou Qu
Attitudes Toward Bribery in Sub-Saharan Africa
Robert W. McGee and Serkan Benk
Qualitative Effect Analysis of Chinese and South Korean Housing Policies: Taking the Policy on Stimulating Market, Stabilizing Price and Refraining Speculation as Examples
Hyungu G. Roh and Cifang F. Wu
An Overview of the Andean Environmental Charter Toward Green Energy Production
Martha Ingrid Gonzales Reyes Bergfeldt and Lorena Pilar Cordero Maldonado
Constrained Optimization
Massimiliano Porto
Conjoint Analysis
Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber and Thomas Weiber
Social Media im Dienstleistungsbereich
Manfred Bruhn and Karsten Hadwich
Major Sporting Events and National Pride: A Comparison Between the London 2012 Olympics and Singapore 2010 Youth Olympic Games
H. K. Leng and H. Hopfl
Measuring the Reliability of the Sustainable Performance Instrument in ISO 14001-Certified Manufacturing Firms in Malaysia
Samihah Ahmed, Mohd Rafi Yaacob and Mohd Asrul Hery Ibrahim
PBM Headwinds in the New Millennium: Court Challenges, Merger Scrutiny, and Congressional Hearings
Lawton Robert Burns
Indie Game Developer: Von der Förderung zum professionellen Studiomanagement
Lutz Anderie
Kulturwandel durch Gewohnheitsänderung – ein mikroinvasiver Ansatz
Josef Herget and Boris König
Biometrische Rechnungsgrundlagen
Jens Kahlenberg
Global Finance
Cameron Gordon
Effects of Money-Back and Low-Price Guarantees on Consumer Behavior
Thomas Suwelack and Manfred Krafft
Olympische Spiele – mehr als nur eine Marke
Michael Payne
Information and communication in 20XX
Georg Berner
Aid for Trade and Sustainable Development in Least-Developed African Countries
Mete Yagmur, Murat Yülek and Mahmut Sami Güngör
E-Customer Relationship Management
Bernd W. Wirtz
Fitting Finite Order VAR Models to Infinite Order Processes
Helmut Lütkepohl
The Strategic Use of Historical Narratives in the Family Business
Rania Labaki, Fabian Bernhard and Ludovic Cailluet
Tracing the Systems Turn in Service Design and Innovation: Convergence Toward Service System Transformation
Kaisa Koskela-Huotari and Josina Vink
Data Mining and Predictive Analytics for E-Tourism
Nuno Antonio, Ana de Almeida and Luis Nunes
Engineering Project Management Evaluation Based on Team and Structural Equation Modeling
A-di Zhang and Yu-heng Zeng
Evaluating the Effectiveness of Construction and Demolition Waste Management Strategies
Zezhou Wu and Ann T. W. Yu
Procurement and Supplier Management
David Frederick Ross
Technology Application in the Asian Tourism Industry: Smart City Involvement
Aysen Ercan İştin
Analysis on Game of Service Outsourcing About Service Quality and Price Decision
You- de Dong and Qin-zhu Li
Multi-echelon Inventory Control Model and Algorithm in Coal Supply Chain
Kai Kang, Jing Zhang, Lu Ji and Cui-juan Shang
Context-based Adaptation of Ubiquitous Web Applications in Tourism
Wolfram Höpken, Markus Scheuringer, Dirk Linke and Matthias Fuchs
North America
V. Kumar
Gender Bias in Mobilitäts-Apps: Wie man Gender Stereotypisierungen in der Konzeption digitaler Produkte vermeiden kann
Stefanie Pichler
Vote and Popularity Functions
Martin Paldam
Integration of Transaction and Financial Asset: The Future of Intelligent Supply Chain
Hua Song
Sanierungs-Controlling: Sapere aude!
Helmut Siller
Conjoint Analysis
Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber and Thomas Weiber
The US Health Insurance Market: Performance and Efficiency Analyses
Patrick Brockett, Linda Golden, Charles C. Yang, Boyi Zhuang and Etti Baranoff
Tax Reforms in Russia: The Introduction of the Unified Social Tax
Andrei Kuznetsov and Lubov Goncharenko
Tooling Support for ISD
Brandon Ulrich
Analoge Brettspiele und digitale Plattformen
Andrea Milke
Conclusions: Business Education That Makes an Impact on Social Sustainability Within and Beyond the Classroom
Marina A. Schmitz, Soo Min Toh, Aušrinė Šilenskytė and Miguel Cordova
Connected Urban Mobility: Einsatz Künstlicher Intelligenz zur Koordination von Lastenrädern in der Last Mile Logistik
Matthias Klumpp, Volker Gruhn, Marc Hesenius and Patrick Schwarz
Glossar
Reinhard Schütte, Sarah Seufert and Tobias Wulfert
The Competing Retailers Pricing Research Based on Logistic Model
Chaogan Li and Hongjie Lan
KI im Online-Marketing-Praxistest
Erwin Lammenett
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