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- Eine Einführung in den E-Sport
- Tobias M. Scholz
- Introduction: From Fundamentals to Advances in Crowdfunding Research and Practice
- Rotem Shneor, Liang Zhao and Bjørn-Tore Flåten
- Introduction to Sustainable Consumption and Production Challenges and Development
- Ranjula Bali Swain and Susanne Sweet
- Civilizations and Cultures
- Rongxing Guo
- Introduction
- Sumit Kumar Maji, Arindam Laha and Debasish Sur
- A
- Oliver Bendel
- Introduction to Spreadsheet Modeling
- Hector Guerrero
- Shopper-Marketing – Einführung und Philosophie
- Peter Dräger and Lars Roisch
- Rethinking Digital Innovations in the Lens of Sustainability: Perspectives from Asian Consumers of Organic Olive Oil
- Veronica Marozzo, Antonio Crupi and Alessandra Costa
- Introduction: Corporate Ownership
- Massimo Massa, Kai Taraporevala and Ludo Van der Heyden
- All Value Chains Begin Upstream
- Michelle Michot Foss
- Product Management: Positioning, Core Competencies and Organizational Integration
- Klaus J. Aumayr
- RMB Internationalization Index
- Yonghong Tu and Xueqing Zhao
- Introduction
- Jesper Chrautwald Sort, Yariv Taran and Romeo V. Turcan
- Introduction: The Design Imperative
- Steven Chen
- Einführung
- Jutta Malzacher
- Definition des Begriffs „Fundraising“
- Michael Urselmann
- Introduction
- B. Elango
- Optimierte Budgetallokation im Marketing „beyond media“
- Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
- Nonprofits, Cash Flow, and Philanthropy
- Jeffrey David Stauch
- Introduction
- Sapna A. Narula and S. P. Raj
- Year One of Despegar
- Silva Jp
- Housing Affordability Crisis: The United States
- Jaime P. Luque, Nuriddin Ikromov and William B. Noseworthy
- Lessons from a Pandemic
- Shawn Belling
- Customer Success Center of Excellence (CS CoE)
- Chitra Madhwacharyula and Shreesha Ramdas
- Einführung
- Thomas Söbbing and Dorothea Engel
- The Marketing Mindset
- Andrew Schulkind
- What Does the Company Need You For?
- Aviv Ben-Yosef
- Prolog
- Thomas Niebisch and Jens Kawelke
- Einleitung
- Andreas Hesse
- Interaction between European Central Bank,German Government, and French Government B
- Michael Carlberg
- Trust
- David A. Monty
- General Introduction
- Diego Gomez, Sebastian Aparicio and David Urbano
- Introduction
- John E. Spillan and Mohammad Rahman
- Einordnung
- Alexander Steffen
- Data-Driven Digital Transformation of Enterprises
- Yun Ma and Hao Du
- Introduction
- Amir Emami, Esin Yoruk, Andrew Johnston, Andrea Caputo and Paul Jones
- Introduction—The Rise of Net Zero
- Thomas Heller and Alicia Seiger
- Einleitung und Überblick
- Hans F. Bauer
- Are You Ready to Export?
- Laurel J. Delaney
- Introduction to Waste Management
- Muhammad Shahbaz and Gagan Deep Sharma
- Introduction
- A K M Kamrul Hasan and Yasushi Suzuki
- Wandel in der Kommunikationswirkung
- Ulrich Bihler
- Was ist neu am neuen Hardselling?
- Martin Limbeck
- Sustainable Operations Management (SOM): An Introduction to and Overview of the Book
- Poul Houman Andersen and Luitzen Boer
- Leveraging Technology to Track Employee Behaviour and Employee Privacy Concerns
- Mahmoud Moussa, Afshin Tanouri and Adela McMurray
- Statistical Tools for Program Evaluation: Introduction and Overview
- Jean-Michel Josselin and Benoît Le Maux
- Introduction
- John Stachurski, Alain Venditti and Makoto Yano
- Einleitung und Definitionen
- Carina Margreiter-Otieno and Tanja Spennlingwimmer
- Principles-Based Governance of a Large Water Utility
- Robert Humphries, Nicole Pettit, Natalie Reilly, William Varey and Robert Kinnell
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