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Marketing Analytics
Jerry Rackley
Introduction
Andrey Popov
Preliminaries
Santosh Kumar Yadav
Introduction: The Significance of Conspicuity
Rudolf Schuessler and Jan-Willem van der Rijt
Die komplexen Zahlen
Hans Hornich
Kompetenzorientiertes Lernen
Uwe Schirrmacher
Market Research: Overcoming Incomplete, Inconsistent, or Outdated Data
Philipp Goedeking
International Business and Security Perspective
Jiye Kim and Arpit Raswant
Uncertainty and Decisions
Nick Heard
Introduction
Loganathan Krishnan
Weak Sandwich Pairs
Martin Schechter
Techniken, Teilnehmer und Tricks
Marc Helmold
Introduction: Future of Business in Asia
M. S. Balaji and Jishnu Bhattacharyya
The Mathematics of Compound Interest
Hans U. Gerber
Introduction
Bogdan Lent
Introduction: Behind the Cloud
Peter Seele and Lucas Zapf
Institutional Issues that Perplex Mainstream Economics
Bi Fan
Prognosen: Vom Orakel zum Planungsinstrument
Jörg B. Kühnapfel
Introduction
Ofer Mintz
Social Big Data: An Overview and Applications
Bilal Abu-Salih, Pornpit Wongthongtham, Dengya Zhu, Kit Yan Chan and Amit Rudra
Chris Raih
Tracy Tuten
Howard Marlowe
Beth L. Leech
Die Rahmenbedingungen – oder: Was macht eigentlich der Markt?
Nicole Truchseß and Markus Brandl
The Specific Colour of Sustainability in the East
Ion Pohoată
Ein kleiner Ausflug: So plant man Zukunft
Heino Hilbig
Developing Business Excellence While Delivering Responsible Competitiveness
Nikos Avlonas and John Swannick
Change Management der Zukunft: der Versuch einer Einleitung
Juliane Pilster, Christian Brosig and Kai Bauer
Introduction
Aline Krämer
Principles of Virus–Host Interaction
Gennady Bocharov, Vitaly Volpert, Burkhard Ludewig and Andreas Meyerhans
Macht doch einfach Euren Job!
Silke M. Jürgensen
Introduction
Patrick Spread
Introduction
A. J. Larner
Ein kleiner Ausflug: So plant man Zukunft
Heino Hilbig
Vorbereitungsphase
Stephan Proksch
Assessing the Relationship Between Air Quality, Wealth, and the First Wave of COVID-19 Diffusion and Mortality
Roberto Antonietti, Paolo Falbo and Fulvio Fontini
Introduction
Randolph Nelson
Total Revenue Management (TRM)
Marc Helmold
Vorwort der Herausgeber und Einleitung
Dieter Wehe and Helmut Siller
Wertschöpfung und Agilität in der Supply Chain
Marc Helmold
Introduction
Jacob Bjorheim
Kreise, Komplexität und Krisen. Holacracy auf dem organisationswissenschaftlichen Prüfstand
Phanmika Sua-Ngam-Iam
Introduction
Balihar Sanghera and Elmira Satybaldieva
Future of Digital Entrepreneurship: The Expanded Role of Government in the Entrepreneurial Event Model
Phuong Ngoc-Duy Nguyen and Huan Hong Nguyen
Introduction
Svein Bergum, Pascale Peters and Tone Vold
Digital Renminbi: Impacts on Economic Integration of the Greater Bay Area
Weng Chi Lei and Xinru Wang
Introduction
Nuh Aydin, Lakhdar Hammoudi and Ghada Bakbouk
The Impact of Information Technology on Societal Transformation
Lawal O. Yesufu and Sami Alajlani
Einführung, Struktur und Zusammenfassung
Andreas Pfnür, Martin Eberhardt and Thomas Herr
Introduction
Hans Kellerer, Ulrich Pferschy and David Pisinger
Einführung
Anja Niekerken
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