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Einführung
Vijaya Sunder M and L. S. Ganesh
Einleitung – Wobei dieses Buch helfen will
Esther-Maria Roos
Introduction to the Management by Business Process Approach
José Osvaldo De Sordi
Introduction
Monica Galloway Burke and Colin Cannonier
Herausforderung digitale Transformation
Thomas Hess
Introduction to Business Innovation in the Post-pandemic Era in Vietnam: Digitalization and Smart Logistics
Nguyen Hoang Thuan, Hung Nguyen, Hiep Cong Pham, Alrence Halibas and Sandip Rakshit
Öffentlich-rechtliche Abgaben
Manfred Bornhofen and Martin C. Bornhofen
The Need to Rethink Place Branding
Gregory J. Ashworth, Mihalis Kavaratzis and Gary Warnaby
Basics of Identity-Based Brand Management
Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein and Rico Piehler
Introduction to R
Massimiliano Porto
Abschlüsse nach Handels- und Steuerrecht
Manfred Bornhofen and Martin C. Bornhofen
The Fundamentals of Product Life Cycle Economics
Andrey Tyulin and Alexander Chursin
Neoclassical Macroeconomics
Federico Etro
Introduction: Market System and the Role of Government
Aman Khan
Architektur von Geschäftsmodellen
Klaus-Michael Ahrend
The Creative Mindset
Christopher Duncan
From Smart to Meta Cities
Claudio Scardovi
Fifty Years of Urban Modeling: Macro-Statics to Micro-Dynamics
Michael Batty
Marketing-House-Konzept
Christian Lucas
SEM and the Google Ecosystem
Bart Weller and Lori Calcott
Introduction: The Political Economy of Rising Income Inequality
Kuat B. Akizhanov
Revolution durch Alternative Food – globaler Ernährungssektor vor massiver Disruption
Julia Bahlmann, Antje Biber and Jan Wirsam
The Gendered Aspects of Age Capital for Entering Entrepreneurship
Isabella Moore Cbe, Judy Scully and Nick Theodorakopoulos
Elektronischer Sport – Historische Entwicklung und aktuelle Fragestellungen
Daniel Görlich and Markus Breuer
Innovative Models for Steering Organisations: A Systemic Approach Within the Pharmaceutical Industry
Markus Schwaninger and Matej Janovjak
Introduction
Kurt Y. Liu
Regulatorik
Zulfukar Tosun
Starting and Running a Business
Alessandro Capocchi
Deglobalization: Review and Research Future Agenda Using PAMO Framework
Harchitwan Kaur Lamba
Die Gesellschaft & die Welt
Markus Kamps and Kathrin Leinweber
Risky Play
Øyvind Kvalnes
COVID-19, Technology and Marketing
Vanessa Ratten and Park Thaichon
Introduction
Andreas Liening
Social Care Work Matters
Fiona Macdonald
Introduction: Why We Read Mill and Schumpeter Today?
Gülenay Baş Dinar and Çınla Akdere
Introduction
Xinxin Ma and Cheng Tang
Management of Process Excellence: What Is It and Why Do You Need It?
Mathias Kirchmer
Australia’s Universities
Timothy Devinney and Grahame Dowling
Wahrnehmungen
Gary Magee and Wayne Geerling
Auf die Beziehung kommt es an: Aus „E-Commerce“ wird „R-Commerce“
Joachim Stalph, Philipp Spreer and Dimitrios Haratsis
The Propagation of Macroeconomic Shocks: A Dynamic Model with Contracts and Imperfect Competition
Jean-Pascal Benassy
Introduction
T. V. S. Ramamohan Rao
Introduction
Leland B. Yeager and Steve H. Hanke
General Discussion
William W. Cooper, Lawrence M. Seiford and Kaoru Tone
Decision Making Approach for Optimal Business Investments
Alberto Pliego Marugán and Fausto Pedro García Márquez
Reading and Managing Service Businesses
John R. Bryson, Jon Sundbo, Lars Fuglsang and Peter Daniels
Herausforderungen grüner Markenführung
Oliver Errichiello and Arnd Zschiesche
Collaboration Between For-Profits and Non-profits: Strategies for Successful Market Entry into Developing Countries
Hiroshi Hoshino
Vom stationären Einzelhandel zum Intelligent Retail
Gerrit Heinemann
Introduction
Firdous Ahmad Malik and D. K. Yadav
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