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Marketing 4.0 for SMEs in the Digital Era: A Customer-Centric Approach
Riccardo Rialti and Lamberto Zollo
Die Investitionsrechnung des KGS
Bernd Heesen and Michelle Julia Heesen
Digitization of Value Chains and Ecosystems
Srdjan Krčo, Rob Kranenburg, Miloš Lončar, Xenia Ziouvelou and Frank McGroarty
Does Control Change Nature in Industrial Digital Work? A Secondary Analysis of the 1991–2015 European Working Conditions Surveys
Roberto Albano, Ylenia Curzi and Tania Parisi
Wissen – Management des Produktionsfaktors im Wandel der Arbeitswelt
Andrea Ludwig
Personality and Work-Life Integration
Jesse S. Michel and Malissa A. Clark
Preisvereinfachung versus Preisdifferenzierung
Andreas Krämer
Load Classification and Driven Factors Identification Based on Ensemble Clustering
Kaile Zhou and Lulu Wen
Supporting Dynamic Reuse in Business Case Development
Bart-Jan van Putten, Thomas Irrenhauser and Theo Dirk Meijler
Megatrends and the Future of Work: Unlocking Management Strategies and HR Models in Digitalizing the United Arab Emirates
Abdussalaam Iyanda Ismail, Elango Rengasamy and Nurudeen Opeyemi Wahab
Dein Inbound-Outbound-Mix: Die Mischung macht’s
Dorothea Utzt and Carolin Durst
Mut & Grenzen
Wolf W. Lasko and Iris Seim
Social Innovation as a Disruptor of Tenure: Recognising Land Rights of Slum Dwellers in Odisha, India
Rebecca Leshinsky, Serene Ho and Pranab Choudhury
Der Status von Chinas Marktwirtschaft und Strukturreformen: Die Grundlagen des chinesisch-amerikanischen Handelskriegs
Miaojie Yu
Lyle Dennis
Beth L. Leech
Vierter Impuls: Führung ist zukunftsorientiert
Bernd Ahrendt, Nina Bürklin and Paul M. Ostberg
Pull
Frank Bertagnolli
Trade Disruptions and Economic Realignments: Adapting to New Realities in Post-crisis Lebanon
Mohamad Zreik
CE Strategy in the Multifunction Printer Industry
Young Won Park, Sugie Ryosuke, Kakeru Mizuguchi and Jinyao Mao
Kapitel II – Leadership und Management
Dr. Alexander V. Steckelberg Pd and Charly Harrer
The U.S. Role in Promoting Increased Production
Earl Richard Downes
The Innovation Premium: Managing for High Return on Innovation
Tom Sommerlatte
Mededinging
Ernie Dooren, Fenna Dijk, Maarten Voort and Eline Lam
Organizational Change
Christopher R. Barnhill, Natalie L. Smith and Brent D. Oja
Decisions, Decisions, Decisions
Ken Tanner
Steps to Gender Equality at Work in Healthcare in India: Male Allies and Women Leaders Leading the Way
Rachna Dhingra and Gracy Andrew
Content Management, Online Media, Ethics, and Fake News
Swen Schneider and Lutz Anderie
Nachhaltigkeit über verschiedene Vermögensklassen – Integration in einem Multi-Asset-Portfolio
Daniel Sailer and Martin Buchner
Spaceless Financial Value Framework
Armen V. Papazian
Confirmation of Sympathy
Masahiro Nowatari
The Boss
Thomas Schneider
Apply Smart Pricing Tactics
Hermann Simon and Adam Echter
From Voice to Broadband Data – Affordable Communications in Emerging Markets
Frank Oehler
Rethinking Strategic Alignment with the Gulf States
Yaser Faheem and Asad Hussaini
Climate Smart Agriculture: Mitigation and Adaptation Strategies at the Global Scale
Hossein Azadi, Narges Siamian, Stefan Burkart, Saghi Movahhed Moghaddam, Imaneh Goli, Thomas Dogot, Philippe Lebailly, Dereje Teklemariam, Astrida Miceikienė and Steven Passel
Neukunden gewinnen und Bestandskunden aktivieren
Helmut S. Durinkowitz
Rebels or Star Fleet? Investigating Rivalry in Sport and Star Wars/Star Trek Fandom
Cody T. Havard, Daniel L. Wann, Rhema D. Fuller and Kimberley Bouchard
Conceptual Issues—Depressions, Recessions, Crisis Cyclescrisis cycle, Business Cycles
José A. Tapia
Process of Corporate Takeovers
Florian Eutert, Kevin Royla, Michael Rüller and Stefan Staegemann
Status quo der digitalen Transformation in niederbayerischen Kommunen
Lisa-Marie Hanninger
Integrating Health- and Social Care Systems
John Eastwood and Robin Miller
Competition in Enlightenment Economists (with Some Teachings for Today)
Cosimo Perrotta
Erkenntnistransfer in der ökonomischen Bildung: Wie kommen fachwissenschaftliche Erkenntnisse bei Schülerinnen und Schülern an?
Arne Stemmann
Pensions, Economic Growth and Welfare in Advanced Economies
Enrique Devesa and Rafael Domenech
J – Juggling STI Terminology
Joseph P. Lane
Der Arztberuf als Freier Beruf – Bedeutung für die Patientensicherheit
Karolina Lange-Kulmann
Subtlety, Subterfuge, and Silence
Michael Lopp
Glaube nicht, was du denkst
Svenja Hofert
Im Gespräch mit Bodo Janssen, Geschäftsführer der Hotelgruppe Upstalsboom
Simon Werther
Kommunikation im E-Sport
Christopher Flato
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