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- Introduction and Overview
- Daniel Reichert
- Einleitung
- Jonas Rashedi and Dirk Rohweder
- Einleitung
- Andreas Schmidt and Michael Deeken
- Einleitung
- Nicole Beste-Fopma
- Einleitung
- Traute Kaufmann
- Einleitung
- Ludwig Bieberbach
- Einführung
- Lidia Kurt and Domenic Kurt
- Einführung
- Antje Heimsoeth
- Introduction
- Ata Allah Taleizadeh
- Introduction
- Darren Redfern and Colin Campbell
- Introduction or the “Why” of the Book
- Anna Schnell and Nils Schnell
- Einleitung
- Sebastian Quirmbach and Sebastian Grab
- Theoretical Insights and Empirical Progression Within the Theory of the Marketing Firm: An Interdisciplinary Approach
- Valdimar Sigurdsson and Gordon R. Foxall
- ZURÜCKGEZOGENES KAPITEL: Problemstellung
- Tristan Nguyen
- Installieren von SPSS
- Jürgen Janssen and Wilfried Laatz
- Preliminaries
- Jie Chen and A. K. Gupta
- Introduction
- Giovanni Mattia, Alessio Di Leo and Ludovica Principato
- Introduction
- Pietro Previtali and Eugenio Salvati
- Introduction
- Rudolf Grünig and Richard Kühn
- Escher’s Fondness for Animals
- H. S. M. Coxeter
- Data Governance Journey—Introduction
- Rupa Mahanti
- Introduction
- Sambasiva Rao Mukkamala
- Einleitung
- Inge Hanschke
- Introduction: What Is Innovation?
- Takeo Kikkawa
- Introduction
- Lefteris Tsoulfidis
- Introduction
- Philipp Spreer
- Problemstellung
- Elmar Lukas, Sascha Mölls, Natalie Nowak and Vladlena Prysyazhna
- Introduction
- Massimiliano Ruggiero
- MAPLE V: A Quick Reference
- Vladimir Rovenski
- Einleitung
- Axel Kaune, Niko Glaubke and Therese Hempel
- Introduction
- Cinzia Florio
- Introduction
- Thomas Schneider
- Hintergrund und Einführung
- Yngve Dahle and Kevin Reuther
- Introduction
- Yuriy Povstenko
- Why R, and Why Now?
- Dan E. Kelley
- A New Concept of Procurement
- Wolfgang Schnellbächer and Daniel Weise
- Warum Ownership?
- Michael Christ
- The Importance of Innovation Management at Deutsche Telekom – Technological Uncertainty and Open Innovation
- Heinrich Arnold, Michael Erner, Peter Möckel and Christopher Schläffer
- Introduction
- David B. Audretsch, Erik Lehmann, Aileen Richardson and Silvio Vismara
- Einleitung
- Rafael Ball and Andreas Rippberger
- Einführung: Wieso sich Marketing und Vertrieb bis zum Jahr 2030 drastisch wandeln
- Olaf Mörk
- Introduction
- Peter V. Dovbush and Steven G. Krantz
- Installieren von SPSS
- Jürgen Janssen and Wilfried Laatz
- Introduction
- Dirk Meyer
- Einordnung
- Heike Proff
- Introduction
- Francesca Biagini, Göran Kauermann and Thilo Meyer-Brandis
- Einleitung
- Andrea Hüttmann
- Einführung
- Felix Timtschenko
- Einführung
- Li Xie and Xiangyun Lu
- Introduction
- Hasso Plattner and Alexander Zeier
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