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- Die unterschätzte Herausforderung: Der Marketing-Mix und seine Interdependenzen
- Klaus Frank
- Wir brauchen eine ethisch überarbeitete Wirtschaft
- Detlef Pietsch
- The Journey to Our System of Negotiations
- René Schumann, Stefan Oswald and Philippe Gillen
- What Is Common Sense, Anyway?
- Ken Tanner
- Introduction: The Yin and the Yang of the Chinese Consumers
- Ashok Sethi
- Dynamische Kommunikation in der VUCA-Welt ähnelt einem „Kommunikationstanz“
- Stephanie Voss
- Einleitung
- Rüdiger Mahnicke
- Einleitung
- Joern Kettler
- Introduction to The Palgrave Handbook of Sustainability in Fashion
- Claudia E. Henninger and Panayiota Alevizou
- Introduction
- Martin Trapp
- Overview of Digital Finance Anti-fraud
- Cheng Wang
- Introduction
- Kakali Mukhopadhyay
- Introduction
- Paul Welfens, Richard Tilly and Michael Heise
- Einleitung
- Thomas Forster, Rainer E. Ulrich, Immanuel Ulrich and Armin Gruber
- Grundlagen
- Andreas Frodl
- “Fair Burden Sharing“ während der Covid-19 Pandemie: Eine sozioökonomische und ethische Betrachtung von Steuervermeidung durch multinationale Unternehmen
- Marcus Conrad and Dirk Holtbrügge
- Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMEs?
- Marta Peris Peris-Ortiz, Diana Benito-Osorio and Carlos Rueda-Armengot
- Introduction
- Ganna Pogrebna and Mark Skilton
- Wie die Digitalisierung die Welt verändert
- Linda Mareen Neugebauer and Irene Zanko
- Introduction: Why and How This Book Has Been Written?
- Yuri G. Raydugin
- Einführung
- Thomas K. Birrer, Dennis Amstutz and Patrick Wenger
- Introduction
- Henri B. Meier, John E. Marthinsen, Pascal A. Gantenbein and Samuel S. Weber
- Introduction
- Patrick Planing
- Introduction
- Saon Ray, Samridhi Jain, Vasundhara Thakur and Smita Miglani
- Introduction
- Silvio Wilde
- Selbstmanagement
- D. Georg Adlmaier-Herbst and Annette Mayer
- Introduction the Agile Enterprise
- Nirmal Pal and Daniel C. Pantaleo
- Vertrieb als Wissenschaft, Handwerk, Kunst … oder etwas Anrüchiges?
- Dirk Zupancic
- Die Rolle der NachhaltigkeitsmanagerInnen – Quo vadis?
- Saskia Juretzek and Sandra Broschat
- Introduction: The City as a Kaleidoscope
- Eric Häusler and Jürgen Häusler
- Customer-Centric Support Services: An Introduction to the Next Frontier for Competitive Advantage in the Digital Era
- Varsha Jain, Jagdish N. Sheth, Emmanuel Mogaji and Anupama Ambika
- Introduction
- Eliphas Ndou and Nombulelo Gumata
- Introduction and Overview
- James T. Bennett
- Introduction
- Abd Elrahman Ali
- Introduction: Capital Formation, Risk, and the Corporation
- John B. Guerard and Eli Schwartz
- Artificial Intelligence for Sustainability: An Overview
- Thomas Walker, Stefan Wendt, Sherif Goubran and Tyler Schwartz
- Einleitung
- Hans-Michael Ferdinand
- Einleitung
- Jutta Talley
- Cultural Industries and Environmental Crisis: An Introduction
- Kate Oakley and Mark Banks
- A New Estimation Method of the Probability of Informed Trading
- Chun-lian Xiong and Hua-gui Duan
- Introduction
- Lena Christiaans
- Let the Debate Begin
- Martin A. Sullivan
- Introduction
- Adriana Duţescu
- MOOCs, the Flipped Classroom, and Khan Academy Practices: The Implications of Augmented Learning
- Adolfo Plasencia and Natalia Navas
- Introduction
- A. Coskun Samli
- Organizational Design in a Complex and Unstable World
- Jens O. Meissner, Michael Heike and Daniel Sigrist
- Introduction
- Fumitaka Furuoka
- Hat das traditionelle Change Management ausgedient?
- Angela Bittner-Fesseler, Anja Krutzke and Kirsten Hermann
- Introduction: The Development of KUBS and the History of Business Administration in Japan
- Norio Kambayashi
- Demand Forecasting for Inventory Control
- Nick T. Thomopoulos
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