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Die unterschätzte Herausforderung: Der Marketing-Mix und seine Interdependenzen

Klaus Frank

The Book’s Scope and Approach

Dennis W. Tafoya and Lindsey Poeth

The Role of National Tax Policies in the European Union

Krister Andersson, Eva Eberhartinger and Lars Oxelheim

Introduction and Preliminaries

Gaston M. N’Guerekata

Unary and Binary Relations

Alexander Kharazishvili

On a Continuous Energy Monte Carlo Simulator for Neutron Transport: Optimisation with Fission, Intermediate and Thermal Distributions

L. F. F. Chaves Barcellos, B. E. J. Bodmann, S. Q. Bogado Leite and M. T. Vilhena

Entrepreneurship and Innovation in a Context of Crisis

Marta Peris-Ortiz, Vicenta Fuster-Estruch and Carlos Devece-Carañana

Introduction

Matteo Dalla Riva, Massimo Lanza de Cristoforis and Paolo Musolino

Data and Statistics

Linda Herkenhoff and John Fogli

Transforming Mobility – What next?: Technische und betriebswirtschaftliche Aspekte – Einordnung

Heike Proff

Introduction: The Rise of Startup Ecosystems in East Asia

Ying Cheng, Adam Cross, Martin Hemmert, Agata Kapturkiewicz, Masahiro Kotosaka and Franz Waldenberger

Pre-relativity and Galilean Transformation

Farook Rahaman

Einleitung

Hans-Michael Ferdinand

Einführung: Warum Daten gesichert werden müssen

Patrick Müller, Vanessa Chamera and Martin Bodenstein

Einleitung

Benedikt Simon

Introduction

Silvio Wilde

Zur Einführung

Moritz Epple

Grund- und Aufriß, Kreuzriß, Seitenrisse

Fritz Hohenberg

Introduction

Marina van Geenhuizen, Chihiro Watanabe, Vinnie Jauhari and Enno Masurel

Alpha A

Bernd Jaenicke

Introduction

Tadashi Takakura and Wei Fang

Cooperation between European Central Bank,German Government, and French Government

Michael Carlberg

Introduction

André Habisch and Jan Jonker

Einführung: Bargeld, Bankguthaben, Sparbuch, Fonds und Aktien

Jörn Peters

First Order Initial Value Problems

Ravi P. Agarwal, Donal O’Regan and Patricia J. Y. Wong

Gesellschaft im technologischen Wandel

Marco Barenkamp

Introduction

Peter Wells

Introduction

Abd Elrahman Ali

Einleitung: Technik verantworten im digitalen Wandel

Thomas Keuthen

Information, Organization, and Leadership: On the Way to the Boundaryless Enterprise

Arnold Picot, Ralf Reichwald, Rolf T. Wigand, Kathrin M. Möslein, Rahild Neuburger and Anne-Katrin Neyer

Introduction

Ulrich Pidun

EmicEmic and Etic Marketing Approaches—The Heart of Cultural Marketing

Rudolf Tjandra and Amalia E. Maulana

Exploring Omnichannel Retailing: Common Expectations and Diverse Reality

Wojciech Piotrowicz and Richard Cuthbertson

Introduction

Ginés de Rus, M. Pilar Socorro, Jorge Valido and Javier Campos

Let the Debate Begin

Martin A. Sullivan

Einführung

Andreas Frick, Alexander Hein and Gregor Mönnighoff

The Author’s Preface to The Economy of Goodness

Rey-Sheng Her

Introduction to Enterprise Risk Management in the Fourth Industrial Revolution

Tankiso Moloi and Tshilidzi Marwala

Introduction

Henry Sless

Was ist Routine-Management?

Chris W. Huber

Introduction

Georg Glaeser, Hellmuth Stachel and Boris Odehnal

Introduction

Habib Muhammad Shahib

Acquiring Collective Phronesis in the Era of Convergence

Mitsuru Kodama

Introduction to Modern Mainstream Macroeconomic Thought Versus Keynes’ Views on Recoveries from Recessions

Harrison C. Hartman

Cultural Industries and Environmental Crisis: An Introduction

Kate Oakley and Mark Banks

R Fundamentals

Randall Schumacker and Sara Tomek

An Overview of a Financial System

D. Gareth Thomas and David S. Bywaters

Introduction the Agile Enterprise

Nirmal Pal and Daniel C. Pantaleo

Preliminaries

Serge Lang

Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMEs?

Marta Peris Peris-Ortiz, Diana Benito-Osorio and Carlos Rueda-Armengot