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Künstliche Intelligenz und Automatisierung im Marketing
Andreas Fuchs
A New RFM Model Approach: RFMS
Semra Erpolat Taşabat, Tayfun Özçay, Salih Sertbaş and Esra Akca
Complementarity in Talent and Workforce Engagement
Paul Turner
The Effect of Public and Private Quality Information on Consumer Choice in Health Care Markets
Jonathan T. Kolstad
Analysis: The Psychology of Price
Hermann Simon and Martin Fassnacht
Green Finance
Pen-Chi Chiang, Hwong-wen Ma, Lihchyi Wen and Chun-hsu Lin
Andrew McLennan on Hugo F. Sonnenschein
Andrew McLennan and Hugo Sonnenschein
Business vs. Non-business Networks: Illustrating the Profile of International, Traditional Manufacturing SMEs
Andrea Pallás-Rocafull, Cristina Villar and José Pla-Barber
B2B Marketing Theory, Institutional Economics and Austrian Economics on the Business Relationship in Light of Relationality and Organizationality
Michaela Haase
Policy Implications
Edward Barbier and Joanne Burgess
Fallstudie: Geschäftsmodell-Innovation Augenoptik/Optometrie
Karlheinz Bozem and Anna Nagl
Pricing and Preparing Quotations
Laurel J. Delaney
Führen und Entscheiden in modernen Arbeitswelten – Was verändert die Digitalisierung?
Daniel Thiemann
Industrial Competitiveness Among China’s Industrial Sectors and Sector Selection
Yanyun Zhao
Herausforderungen und Chancen einer grenzüberschreitenden ESG-Berichterstattung
Benedikt Zoller-Rydzek and Michael Hellwig
Dual Perspectives: Immigrants’ Comparisons of Host and Home Countries’ Management of the COVID-19 Pandemic Emphasize the Salience of Cultural Differences
Ariane Froidevaux and David J. G. Dwertmann
Analytical Model Implementing Objectives in EVM for Advanced Project Control
José Ignacio Muñoz-Hernández, José Ramón Otegi-Olaso and Julen Rubio-Gómez
Infrastructure Projects Finance
Felix I. Lessambo
Diversifikation versus Fokussierung — Strategisches Portfoliomanagement am Beispiel der Bertelsmann AG
Siegfried Luther and Alexander Broich
Conclusion
Vassili Joannidès Lautour
Equity Investors
Nir Kossovsky
Matching and Sorting: The Logic of Exchange
Wroe Alderson
Strategic Information Governance Modeling and Assessment
Vincenzo Morabito
Contracting with a Mean-Volatility Controlled Outcome
Jaeyoung Sung
Brand Portfolio Management
Prof Rajagopal
„Digital Market Access“: Die neue Realität von digitalen Geschäftsmodellen auf dem deutschen Gesundheitsmarkt
Florian Koerber, Lara Maier, Julian Gansen and Dominik Rottenkolber
Research on Supply Chain Disruption Risk and Its Hedge Based on Reliability Theory
Fu Shaochuan and Han Qingming
Strategic Framework for Negotiation
Alan McCarthy and Steve Hay
Wohnimmobilien – Grüne Hausordnung
Zulfukar Tosun
The Budget and Political Reality
Martin A. Sullivan
Does Crowd Out Really Occur? Empirical Evidence—Replication in Many Time Periods
John Heim
Managing Malcolm Events
Michael Lopp
Hedging and Portfolio Risk
Chris Heilpern
Bankmoney to Sovereign Money
Joseph Huber
The State of Quebec Agriculture in the Mid-Nineteenth Century: Comparing French Canadian and Non-French Farmers
Morris Altman
Managing reputational risk – Case studies
Alex Hindson and Jean-Paul Louisot
Künstliche Intelligenz im Gesundheitswesen: Grundlagen, Möglichkeiten und Herausforderungen
Patrick Glauner
Complex Intervention Research: What, Why, and How
Walter Sermeus
Reinventing the Customer Experience: Technology and the Service Marketing Mix
Lorraine Lee, Tracy Meyer and Jeffery S. Smith
Drifts in Banking Business and Deepening Losses Amidst the Insolvency and Bankruptcy Code, 2016
Deepak Tandon and Neelam Tandon
Persuasion
Christopher Duncan
Water Stress Implications of Energy Scenarios for the Middle East: An Assessment of Risks and Uncertainties
Bob Zwaan, Matthew Halstead and Tom Kober
eSport und Medien: Warum ist oder sollte eSport für traditionelle Medien ein Thema sein?
Marco Hintermüller and Thomas Horky
Selfdevelopment and Selfmastery (Sich auf die eigenen Ziele hin entwickeln)
Ursula Niehaus
Designing Extraordinary Service Experiences
Steven Chen
Raw Alphabet Soup Deal
Robert E. Wright
Globalization and Its Critics
Leszek H. Balcerowicz
Legal Data Protection Considerations
Marit Hansen, Felix Bieker, Daniel Deibler, Hannah Obersteller, Eva Schlehahn and Harald Zwingelberg
Cities as Evolutionary Systems in Random Media
Leonid Bogachev
Das Praxisfeld Public Affairs und seine Erforschung
Jochen Hoffmann
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