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Fundamentals of Airline Revenue Management

Curt Cramer and Andreas Thams

Evolution of Marketing

Alfonso Pellegrino

Branding Ingredients

Philip Kotler and Waldemar Pfoertsch

Einleitung

Ilka Heinze, Thomas Henschel and Jens Hirt

Introduction to Design-Driven Innovation

Angèle M. Beausoleil

Introduction: Stakeholder Engagement and Innovation in Japan

Megumi Suto and Hitoshi Takehara

Mobility in Old Age—an Introduction

Heike Proff, Matthias Brand and Dieter Schramm

Künstliche Intelligenz – Kinderschuhe und Siebenmeilenstiefel

Konrad Wetzker and Peter Strüven

Emerging Trends for Reshaping Digital Entertainment: Role of Demographics, Consumer, and Technological Innovations

Sachin Kumar

Introduction: Private Wealth and Public Debt

Carl Christian von Weizsäcker and Hagen Krämer

Basisüberlegungen

Johannes Wolf

Authenticity: A Polemical Concept

Marta Massi

Introduction

Manmeet Bali Nag and Firdous Ahmad Malik

Jos White

Pedro Gairifo Santos

Publication Network Analysis of an Academic Family in Information Systems

Jörn Grahl, Bastian Sand, Michael Schneider and Michael Schwind

Introduction

Jared A. Ball

Introduction

Angelo Baglioni

Introduction

Yinggang Zhou and Xin Cheng

Introduction

Giang Hoang and Kok Boon Oh

Introduction to Corporate Management Ecosystem

Adnan ul Haque and Fred A. Yamoah

Weckruf: Für eine Neuerfindung des deutschen politischen Systems

Hans Gerd Prodoehl

Introduction

Rudy Weissenbacher

Problems Solved by NFTs

Ahmed Bouzid, Paolo Narciso and Steve Wood

Financial Metaverse: Trading Tokens, Derivatives and Other Digital Twins

Albin Spinner

Introduction

Malcolm Higgs and Victor Dulewicz

Innovative Capability – an Introduction to this Volume

Sven Trantow, Frank Hees and Sabina Jeschke

Worum es heute geht – Europa, China, USA

Thomas Becker

From Crowdsourcing to the Use of Masscapital. The Common Perspective of the Success of Apple, Facebook, Google, Lego, TripAdvisor, and Zara

Fernando J. Garrigos-Simon and Yeamduan Narangajavana

Introduction

Thomas Straub

Der kundenzentrierte Wandel und seine Bedeutung für Innovation im Vertrieb

Benjamin Schulte

The Six Paths and their Influence on Leaders

Mark A. Clark and Meredith Persily

Introduction: Not Managed at All—How the Idea for This Book Occurred and What It Is About

Christian Dinesen

Introduction

Michael Filzmoser

eGov Framework

Andreas Meier

Servicescapes and E-Servicescapes Design Issues in Emerging Markets: Imperatives, Challenges and Agenda Setting

Deepak S. Kumar and V. U. Vinitha

Introduction: Analytics in Accounting and Auditing

Tarek Rana, Jan Svanberg, Peter Öhman and Alan Lowe

Introduction

Adeline Alonso Ugaglia, Jean-Marie Cardebat and Alessandro Corsi

Cluster und ihre Services: Ein Eckpfeiler der Transformation Oberösterreichs

Christoph Matthias Reiss-Schmidt

Introduction

Steve Curry and John Weiss

Das Zeitalter der Plattformen

Jan-Paul Lüdtke and Michael Fretschner

The Need for Reinventing Strategy

Arnoldo C. Hax

Global Covid-19 Policy Response Between Law and Political Economy

Aleksandar Stojanović, Luisa Scarcella and Christina R. Mosalagae

Hintergrund, Ziel und Aufbau des Buches

Erika Leischner

Introduction

Tobias Hahn

Einleitung

Julia Duwe

Introduction

Oliver H. M. Yau and Bernard Lee

Introduction

Rebekka Sputtek

Introduction: Presenting the Case for Studying the Emergence and Development of Family Business Groups

Peter Rosa, Marita Rautiainen, Timo Pihkala, Maria José Parada and Allan Discua Cruz

Blockchain Technology in Real Estate: Potential Future and Challenges

Ammar Jreisat and Mehdi Mili

Introduction

Arturo E. Osorio, Banu Ozkazanc-Pan, Dev K. Dutta, Golshan Javadian, Vishal K. Gupta and Grace Chun Guo