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- Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation
- Alexander Brem and Éric Viardot
- Die unterschätzte Herausforderung: Der Marketing-Mix und seine Interdependenzen
- Klaus Frank
- Introduction
- Martin Trapp
- Alpha A
- Bernd Jaenicke
- Background to Contribution-Based Activity (CBA)
- Keith N. Cleland
- Der Immobilienmakler als Beruf
- Oliver-D. Helfrich
- Einführung
- Thomas K. Birrer, Dennis Amstutz and Patrick Wenger
- “Fair Burden Sharing“ während der Covid-19 Pandemie: Eine sozioökonomische und ethische Betrachtung von Steuervermeidung durch multinationale Unternehmen
- Marcus Conrad and Dirk Holtbrügge
- Introduction: Why and How This Book Has Been Written?
- Yuri G. Raydugin
- Introduction
- Patrick Planing
- Transforming Mobility – What next?: Technische und betriebswirtschaftliche Aspekte – Einordnung
- Heike Proff
- Introduction: The Reality of Employee Voice in the Global South
- Toyin Ajibade Adisa, Chima Mordi and Emeka Oruh
- Einleitung
- Stephan Derbort, Christian Mehlinger, Norbert Seeger and Alexander Bauer
- Introduction
- Silvio Wilde
- Operations and Supply Chain
- Di Fan
- Cooperation between European Central Bank,German Government, and French Government
- Michael Carlberg
- Definition, Structure, Preparation
- Hermann Rock
- Introduction the Agile Enterprise
- Nirmal Pal and Daniel C. Pantaleo
- Introduction
- Henri B. Meier, John E. Marthinsen, Pascal A. Gantenbein and Samuel S. Weber
- Einführung: Warum Daten gesichert werden müssen
- Patrick Müller, Vanessa Chamera and Martin Bodenstein
- A Double Unsustainability
- Philippe Eynaud and Genauto Carvalho de França Filho
- Introduction
- Peter Wells
- Introduction: The City as a Kaleidoscope
- Eric Häusler and Jürgen Häusler
- Einführung
- Jean Jinghan Chen
- Introduction: End-to-End Supply Chain Design
- Enver Yücesan
- Introduction
- Ji Luo
- Einleitung
- Hans-Michael Ferdinand
- Introduction
- Abd Elrahman Ali
- Cultural Industries and Environmental Crisis: An Introduction
- Kate Oakley and Mark Banks
- Introduction
- Sverker Gustavsson
- Introduction: The Yin and the Yang of the Chinese Consumers
- Ashok Sethi
- Introduction
- Ulrich Pidun
- Introduction
- Daniel Weißbrodt
- Introduction
- Henry Sless
- What Is Negotiation?
- Prof. Patrick Kim Cheng Low
- Preface
- Albert N. Greco
- Let the Debate Begin
- Martin A. Sullivan
- Einleitung
- Vera Starker and Tilman Peschke
- Wir brauchen eine ethisch überarbeitete Wirtschaft
- Detlef Pietsch
- Introduction to Entrepreneurial Activity in Malaysia: A Country-Level Perspective
- Paul Jones, Louisa Huxtable-Thomas, Paul Hannon, Syahira Hamidon and Norgainy Mohd Tawil
- MOOCs, the Flipped Classroom, and Khan Academy Practices: The Implications of Augmented Learning
- Adolfo Plasencia and Natalia Navas
- Einleitung
- Thomas Sakschewski and Nicole Wuttke
- When I Grow Old, I Want to Be a…
- Jennifer Yee Quan Tham, Yit Sean Chong and Pervaiz K. Ahmed
- Das Kundenerlebnis macht den Unterschied
- Mathias Weber
- Introduction
- S. P. Anbuudayasankar, K. Ganesh and Sanjay Mohapatra
- Your Innovation Superpowers
- Ron Itelman
- Die Rolle der NachhaltigkeitsmanagerInnen – Quo vadis?
- Saskia Juretzek and Sandra Broschat
- The Journey to Our System of Negotiations
- René Schumann, Stefan Oswald and Philippe Gillen
- Einleitung: Welchen Einfluss wird die Digitale Transformation auf Services haben?
- Kai Altenfelder and Dieter Schönfeld
- Gesellschaft im technologischen Wandel
- Marco Barenkamp
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