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The Effect of Social Media Influencers’ Trustworthiness on Customers’ Perceived Brand Value, and Purchase Intention: A Perspective of Gen Z
Li Ding
From Events to Crises, Catastrophes and Disaster: Before the Collapse
Dennis W. Tafoya and Lindsey Poeth
Handlungsfeld: Führung
Silke Heerwagen, Monique Hernández Vera, Daniela Krug-Gottwald, Sven Lübbers, Nicholas Rohmann and Thomas Westerhoff
Der Weg zur erfolgreichen Digitalisierung im Produktionsunternehmen
Klaus-Jürgen Meier
Premature Deindustrialization: Issues and Implications
Piya Mahtaney
Eight Typical Thinking Errors
Heino Hilbig
Servicification and GVCs: Evidence from High-Tech Indian Manufacturing Firms
Sanja Samirana Pattnayak and Alka Chadha
Acquisition Strategies
Marty Boardman
Economics and the Rise of China’s Economy
Wu Jinglian
Robuste Optimierung zur Produktionsprogrammplanung
Frank Herrmann and Julian Englberger
Der Kursinhalt
Esther-Maria Roos
Von der Manuskripterstellung zum veröffentlichten Werk
Gabriele Borgmann
On Digital Mindset: How Our Beliefs Can Shape Perceptions of and Responses to Digital Change
Katarzyna M. Adamska, Elizabeth Solberg and Sut I. Wong
Internationaler Personaleinsatz
Hans Georg Helwig, Axel J. Klasen, Karsten Kujath and Sarah Neuhaus
Planungsprozesse grüner Kommunikation – an zehn Beispielunternehmen illustriert
Matthias Johannes Bauer and Sarah Sobolewski
Monotonic Optimization: Branch and Cut Methods
Hoang Tuy, Faiz Al-Khayyal and Phan Thien Thach
Types of Advertising
Manukonda Rabindranath and Aradhana Kumari Singh
Reform, Development and Stabilization Policies: The Case of China
Yuyan Zhang
Frameworks and Concepts
Sharon Gai
Risk Tolerance Tools: From Academia to Regulation and Back
Caterina Cruciani, Gloria Gardenal and Giuseppe Amitrano
Management des Wissens als Hauptaufgabe des Technologie- und Innovationsmanagements
Klaus Brockhoff
Early Human Capital Investment and Economic Growth in Africa
Verena Tandrayen-Ragoobur, Jason Narsoo and Neha Devi Tengur
Talking ‘Bout My Generation: BvB Millennial Case Study
Holly Hull Miori
Gendering Entrepreneurial Behaviour
Susan Marlow, Samantha Hicks and Lorna Treanor
Produkt und Marke
Dominik Pietzcker
New Ways of Working: The Social Economics of Productivity
Yves Morieux
The Practice Roadmap to Carbon Peaking and Carbon Neutrality
Zhou Hongchun, Zhou Chun and Li Changzheng
On How Big Data Revolutionizes Knowledge Management
Asha Thomas and Meenu Chopra
Antike
Reiner Sahm
Wirecard Business Model
Edgar Löw and Reinhard Heyd
Regional Financial Development and Economic Growth in China: A Study of Guangdong–Hong Kong–Macao Greater Bay Area
Yuhao Luo and Bhabani Shankar Nayak
Chatbots im Kundenservice: Selfservice-Lösungen
Roman Senger
Economic Viability Analytics for Wind Energy Maintenance Management
Jesús María Pinar Pérez, Eva Segura Asensio and Fausto Pedro García Márquez
From Competition to Monopoly
Adi Imsirovic
Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa
Geovanny Perdomo, Claudia Alvarez and David Urbano
Life Expectancy Amid Higher Carbon Emissions: A Panel Data Analysis
Nilendu Chatterjee, Tonmoy Chatterjee, Anindita Nath and Bappaditya Koley
Hedonic Modeling of the Home Selling Process
John R. Knight
The Social Fabric Matrix, the Principles of Institutional Adjustment, and Individual Action
James I. Sturgeon
Der Wert des Reisens
Frank Rosenberger and Christian Rapp
Informality, Vulnerability and Development
Dibyendu Maiti and Arup Mitra
Catalysing the SME Growth Ecosystem in the New Information Age
Luca Peyrano
The Rise of Asset Manager Capitalism
Sahand Moarefy
Geopolitics, Geoeconomics and the EU Trade Policy: The Relationship with ASEAN (Association of Southeast Asian Nations) as a Test Case
Yeo Lay Hwee
Smart Signage: Toward a Transformative Model that Effectively Generates Consumer-Product Relationships
Franklin Velasco and Hanna Marriott
Fachkräftemangel und algorithmenbasiertes Matching
Olaf Ringelband
Anwendungsfall A: Direktmarketing-Kampagnen
Andreas Krämer and Reinhold Mauer
Unemployment: Why Can’t People Who Want to Work Find Jobs?
Paul Davidson
Exploring the Impact of COVID-19 on Tourism in East African Countries
Peter Chihwai
Applications and Computational Advances for Solving the QUBO Model
Fred Glover, Gary Kochenberger and Yu Du
Führungsaufgaben erkennen
Achim Michalke
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