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Introduction

Paul Welfens, Franz Knipping, Suthiphand Chirathivat and Cillian Ryan

Einleitung

Dirk Thiemann and Rainer Skazel

Global Competition—The Battlefield

William Philip Wall

Ausgangslage und Problemstellung

Dietrich Eckardt

Introduction

Gianluca Mattarocci and Xenia Scimone

Introduction: Wine Destination Management and Marketing—Critical Success Factors

Marianna Sigala

Introduction

David B. Zenoff

Introduction

Juping Shao, Yanan Sun and Bernd Noche

Overview

Cheng-chung Lai

Introduction

James E. McDonough

Einleitung

Bimal Ghosh

Einleitung

Lars Michael Bollweg

Introduction

Iwan J. Azis

Einleitung und Problemstellung

Christoph Kochhan, Cosima Kitze and Gudrun Bolduan

Introduction: Historical Fiasco of the Monetary Policy

Shigeyuki Hattori

Introduction

Moshe Levy and Richard Roll

Einführung

Dietmar Schön

Introduction

Ioanna Kokores and Konstantinos Eleftheriou

Emerging Technologies: Opportunities and Challenges from User and Business Perspectives

Andrei O. J. Kwok and Pei-Lee Teh

Introduction

Donovan Stanberry

Introduction

Felix Müsgens and Alexander Bade

Hinein in die Welt des Messens, Zählens und Wiegens!

Jörg B. Kühnapfel

Einleitung

Reiner Sahm

Einleitung

Christian Rutzer and Rolf Weder

Introduction: The Changing Landscape of Tourist Behavior—Navigating from the New Normal to the Next Normal

Vanessa GB Gowreesunkar, Shem Wambugu Maingi and Maximiliano E Korstanje

Vom Unternehmen zum Franchisesystem

Hermann Riedl and Christian Schwenken

Introduction

Mehdi Chowdhury

What Does the World Need?

A. Coskun Samli

Einführung und Arbeitsanleitung für dieses Buch

Helena Ponstein

The Big Why—Our Narrative

Carola Hieker and John Pringle

Wirtschaft in Afrika – Eine Einführung

Stefan Liebing, Kay Pfaffenberger and Thomas Schmidt

Einleitung

Tillmann Grupp

Introduction

Xinxin Ma

Introduction

Sorin Dan, Diana Ivana, Monica Zaharie, Daniel Metz and Mihaela Drăgan

Einleitung: Das Temperament-Sales-Modell

Orhan Arzuman

China in ASEAN

Mala Raghavan, Faisal Khan and Evelyn Devadason

Makler und Gesellschaft

Peter N. Sieburgh

Introduction and Challenges

Manuel Beck

Introduction

Frederik Drescher

Introduction: Ethics and Justice

Giulio Sapelli

Introduction

Yevgen Bogodistov and Jürgen Moormann

Über die Macht und Rollen von Männern und Frauen

Martina Lackner

Introduction to Communicating Globally: An Integrated Marketing Approach

Philip J. Kitchen and Marwa E. Tourky

Introduction

David Daokui Li

Introduction

Constantine Michalopoulos

Introduction

Katharina Wulf

Introduction

Yujia Huang and David Hands

Einleitung

Alexander Güttler and Tobias Bruse

Introduction

Stephany Griffith-Jones and Bettina De Souza Guilherme

Introduction to “A Genealogy of Self-interest in Economics”

D. Wade Hands