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- Introduction
- Paul Welfens, Franz Knipping, Suthiphand Chirathivat and Cillian Ryan
- Einleitung
- Dirk Thiemann and Rainer Skazel
- Global Competition—The Battlefield
- William Philip Wall
- Ausgangslage und Problemstellung
- Dietrich Eckardt
- Introduction
- Gianluca Mattarocci and Xenia Scimone
- Introduction: Wine Destination Management and Marketing—Critical Success Factors
- Marianna Sigala
- Introduction
- David B. Zenoff
- Introduction
- Juping Shao, Yanan Sun and Bernd Noche
- Overview
- Cheng-chung Lai
- Introduction
- James E. McDonough
- Einleitung
- Bimal Ghosh
- Einleitung
- Lars Michael Bollweg
- Introduction
- Iwan J. Azis
- Einleitung und Problemstellung
- Christoph Kochhan, Cosima Kitze and Gudrun Bolduan
- Introduction: Historical Fiasco of the Monetary Policy
- Shigeyuki Hattori
- Introduction
- Moshe Levy and Richard Roll
- Einführung
- Dietmar Schön
- Introduction
- Ioanna Kokores and Konstantinos Eleftheriou
- Emerging Technologies: Opportunities and Challenges from User and Business Perspectives
- Andrei O. J. Kwok and Pei-Lee Teh
- Introduction
- Donovan Stanberry
- Introduction
- Felix Müsgens and Alexander Bade
- Hinein in die Welt des Messens, Zählens und Wiegens!
- Jörg B. Kühnapfel
- Einleitung
- Reiner Sahm
- Einleitung
- Christian Rutzer and Rolf Weder
- Introduction: The Changing Landscape of Tourist Behavior—Navigating from the New Normal to the Next Normal
- Vanessa GB Gowreesunkar, Shem Wambugu Maingi and Maximiliano E Korstanje
- Vom Unternehmen zum Franchisesystem
- Hermann Riedl and Christian Schwenken
- Introduction
- Mehdi Chowdhury
- What Does the World Need?
- A. Coskun Samli
- Einführung und Arbeitsanleitung für dieses Buch
- Helena Ponstein
- The Big Why—Our Narrative
- Carola Hieker and John Pringle
- Wirtschaft in Afrika – Eine Einführung
- Stefan Liebing, Kay Pfaffenberger and Thomas Schmidt
- Einleitung
- Tillmann Grupp
- Introduction
- Xinxin Ma
- Introduction
- Sorin Dan, Diana Ivana, Monica Zaharie, Daniel Metz and Mihaela Drăgan
- Einleitung: Das Temperament-Sales-Modell
- Orhan Arzuman
- China in ASEAN
- Mala Raghavan, Faisal Khan and Evelyn Devadason
- Makler und Gesellschaft
- Peter N. Sieburgh
- Introduction and Challenges
- Manuel Beck
- Introduction
- Frederik Drescher
- Introduction: Ethics and Justice
- Giulio Sapelli
- Introduction
- Yevgen Bogodistov and Jürgen Moormann
- Über die Macht und Rollen von Männern und Frauen
- Martina Lackner
- Introduction to Communicating Globally: An Integrated Marketing Approach
- Philip J. Kitchen and Marwa E. Tourky
- Introduction
- David Daokui Li
- Introduction
- Constantine Michalopoulos
- Introduction
- Katharina Wulf
- Introduction
- Yujia Huang and David Hands
- Einleitung
- Alexander Güttler and Tobias Bruse
- Introduction
- Stephany Griffith-Jones and Bettina De Souza Guilherme
- Introduction to “A Genealogy of Self-interest in Economics”
- D. Wade Hands