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- Die Kunst, die Wissenschaft und die Praxis der Marketingautomatisierung – Herausforderungen für Menschen und Algorithmen
- Marina Sverdel and Anna Hannemann
- I’m So Lost: The Dissonance and Conflict in Me
- Raida Abu Bakar, Rosmawani Che Hashim, Man Chung Low, Mohammad Rezaur Razzak and Sharmila Jayasingam
- Islamic Crowdfunding: Viability for Start-ups
- Khairul Hidayatullah Basir, Mohd Hairul Azrin Haji Besar and Annie Dayani Ahad
- ICT Infrastructure Required for Digital Transformation
- Pengfei Sun
- The Digitainability Strategic-Technology Connection: A Mechanism for Ecotourism Sustainment in the Midst of the Pandemic
- Farah Hida Sharin and Ilham Sentosa
- Asset Allocation
- Bill Jiang
- Megatrends Impacting Higher Education After the Pandemic
- Paolo Boccardelli
- Fiat Money: History and Features
- Babak Naysary and Amine Tarazi
- Definitions of Personal Creativity
- Oana Velcu-Laitinen
- Artificial Intelligence for Smart Supply Chain Management: Opportunities and Challenges
- Md. Ramjan Ali and Shah Md. Ashiquzzaman Nipu
- Rural Markets: A Country Banker and a Vanishing Way of Doing Business
- David Ress
- Die Umsetzung der Wirtschaftsethik: 11 „Schlüsselthemen“ oder Bausteine
- Bernhard Bachmann
- General Principles of Valuation
- Roberto Moro-Visconti
- Forschungsmethodik
- Victor Kaupe, Carsten Feldmann and Martin Lucas
- Interdisciplinary Behavior Studies for Cross-Sector Energy Policies
- Junyi Zhang
- Einleitung
- Meinhard Erben and Wolf G. H. Günther
- Wissenschaftliche Theorien
- Christian Chlupsa
- The Evolving Nature of Fashion Product Development and the Importance of Product in Fashion Marketing
- Rachel Parker-Strak, Rosy Boardman and Rachel Studd
- Basics of Economics of Competition and Markets in Product Markets
- Geeta Gouri
- Sustainable Development and Global Climate Change
- Peng Wu and Sui Pheng Low
- Normalizing India-Pakistan Trade
- Nisha Taneja, Mishita Mehra, Prithvijit Mukherjee, Samridhi Bimal and Isha Dayal
- Im Träumermodus
- Silvia Ziolkowski
- An Empirical Analysis of the Institutional System’s Effects on the Development of China’s Personal Computer Industry—From Inertia to Innovation
- Shanyu Lei, Masanobu Kita, Chihiro Watanabe and Yuji Tou
- New Work in der VUCA-Welt
- Andrea Montua
- Entrepreneurial Activity and Economic Growth: A Literature Review
- Sebastian Aparicio, David Urbano and Diego Gomez
- History of Modern Business Education in Japan
- Yoshiyuki Takeuchi
- An Impact-Driven Smart Sustainable City Framework to Address Urban Challenges: Smart Dubai Experience
- Okan Geray
- Modelle des Konsumentenverhaltens
- Jonas Rashedi
- ICT – productivity and economic growth in Europe
- Paul Welfens
- The Market Backdrop
- Robert Robbins
- Part B Central Themes and Theoretical Foundations
- Diederich Bakker
- Erfolgreiche Unternehmen von morgen
- Jens Kröger and Stefanie Marx
- Willkommen in der digitalen Unternehmenswelt
- Thomas Hess
- Fundamental Considerations
- Gordon R. Foxall
- The Role of Marketing in the Technology Transfer Process
- Malgorzata A. Grzegorczyk
- Advertising Effectiveness Model of Content Marketing
- Thomas Hörner
- Fachliche Grundlagen der Konsumentenpsychologie
- Manuel Stegemann
- Information and Communication Technology in Organizations: Impacts and Implications
- Olivier Serrat
- Service Science and Sustainability
- Fu-Ren Lin
- Awareness Built Social Movements: The Three Waves of Women’s Philanthropy
- Lois A. Buntz
- The Breadwinner
- Rosmawani Che Hashim, Sharmila Jayasingam, Norizah Mohd Mustamil, Raida Abu Bakar and Safiah Omar
- Changes in the Business Conditions of Small- and Medium-Sized Enterprises During COVID-19: Industry and Regional Analysis in Japan
- Yoko Konishi
- Whistleblowing in the Irish Military—An Academic and Professional Journey
- Tom Clonan
- Introduction to Ethical Theories
- Amin Alizadeh and Deepu Kurian
- Typologie und Veränderung
- Harsha Gramminger
- Innovations- und Startup-Landschaft in Österreich
- Carina Margreiter-Otieno and Tanja Spennlingwimmer
- Subscribe Now!?
- Martin Allmendinger, Patrik Walter and Sven Jagusch
- Mindsets regulieren: Eine intentionale Perspektive auf digitale Mindsets
- Tim Loepthien and Bernhard Leipold
- Besuch im Vorzeigeunternehmen
- Christian Polz
- A Systematic Literature Review Examining Factors that Hinder Women's Involvement and Advancement in the Aviation Industry
- Özge Peksatici Yanikoglu, Sena Kılıç and Hatice Küçükönal
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