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Future Skills and Requirements for the Next Generation of Marketing Communication Experts
Uta Fessler-Purkarthofer and Peter Schneckenleitner
Critical Decisions
Richard M. Adler
The launch of Market Policy
Franco Sotte and Gianluca Brunori
A Balanced Approach to Research in Supply Chain Management
Susan L. Golicic, Donna F. Davis and Teresa M. McCarthy
Strategische Erfolgspotenziale einer gelingenden Transformation
Thilo Grundmann and Werner Gleißner
Can Technology-Tourism Interaction Promote Responsible Practice Preventing Overtourism!
Samik Ray
How Can Market Research Findings Lead to Lasting Improvements Within a Company?
Gudrun Kneißl
Digital Marketing: Overview and Evolutions
Alfonso Pellegrino
Soziales Unternehmertum
Wolfgang Spiess-Knafl and Barbara Scheck
Employee Wellbeing in the United Arab Emirate
Osama Khassawneh, Tamara Mohammad and Rabeb Ben Abdallah
Trade Unions and Union Wage Premiums
Xinxin Ma
Asset Management Organizational Structure
Rajesh Ojha and Chandan Mohan Jaiswal
Health-as-a-Service-Plattform: Die patientenzentrierte Digitalisierung des Gesundheitswesens
Mario Unterbrunner and Andrea Raab
Tomorrow’s Advancing Technologies
M. S. S. El Namaki
Peer-to-Peer Media File Sharing: From Copyright Crisis to Market?
W. Edward Steinmueller
Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review
Deepak Verma, Satish Kumar and Divesh Kumar
Zentrale Erkenntnisse der Verhaltensökonomik – Zur begrenzten Rationalität des individuellen Entscheidungsverhaltens
Thomas Döring
Economicus: Assumptions of a Neoclassical Theory of Behavior and Their Implications—My Take
Edward Morey
Zehn Bausteine für eine motivierende variable Vergütung im Vertrieb
Heinz-Peter Kieser
Market Finance
Albin Spinner
Supply Chain Synergy Mechanism of Port Cluster Based on Benefit Distribution
Bo Lu
Werbewirkungsmodell des Content-Marketings
Thomas Hörner
Wie die dominante Wirtschaftslehre funktioniert
Basil Oberholzer
Vertragsvorbereitungen
Meinhard Erben and Wolf G. H. Günther
Focus on Deadline Dates
Tom Mochal and Jeff Mochal
Characteristics of Relationships in Japanese Society
Emiko Tsuyuki and Ichiro Yamaguchi
The Gene of Four Business Models
Huateng Ma, Xiaorong Zhang, Yi Sun and Xiongshan Cai
Timing von Lebenswegen
August-Wilhelm Scheer
Enterprise Application Characteristics
Hasso Plattner
Stellenwert von Digital Literacy in der medizinischen Aus-, Fort- und Weiterbildung
Jan P. Ehlers
Section One Introduction: How and Why the COVID-19 Economic Crisis Occurred? A Customer Behavior-based Perspective
Ofer Mintz
Entwicklungslinien des Marketingcontrollings: Von Kontrolle bis Artificial Intelligence
Sven Reinecke and Alexander Tombach
Revisiting Colonial Industrialization in Malaya
Rajah Rasiah
Qualifizierungsbedarf und -ansätze
Hazel Gruenewald
Bounded Perfection: Harnessing the Power of Technological Advancement to Spur Sustainable Transition
Angélica Pigola and Priscila Rezende da Costa
The Evolution of Sustainability-as-Usual
Raz Godelnik
Leadership in War and Genocide: Roméo Dallaire in Rwanda
Michael Geheran and David Frey
Using Developmental Relationships to Navigate Career Transitions: Implications for Diverse Populations
Tomika W. Greer and Sarah E. Minnis
Barton, Inghelbrecht, Mukherjee, and Wang
Pedro Gairifo Santos
Can We Call It a Revolution? Women, the Labour Market, and European Policy
Francesca Bettio
Multi-Domain Combat Cloud – Infrastruktur und Innovationstreiber für europäische Wettbewerbsfähigkeit
Sabine Klauke
Teammanagement und Moderation
Bert Leyendecker
Ambidexterity in Family Business Groups
Salvador Cerón de la Torre, Cristina Cruz and Maria José Parada
Rechtliche Grundlagen der Verrechnungspreise
Claas Buurman and Susanne Tomson
Lernen in und von Organisationen unter dem Einfluss der Digitalisierung
Andrea Ludwig
Observations from the Literature
Qiyang Liu
The Global Economy as the Macro-Environment
Manfred Fuchs
Basics of Ingredient Branding
Philip Kotler and Waldemar Pfoertsch
Karrierewege in Kanzleien
Carsten Schneider
International Journal of Shipping and Transport Logistics: An Insider’s Perspective
Y. H. Venus Lun
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