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Why Loyalty Matters in Retailing
Timothy L. Keiningham, Lerzan Aksoy, Luke Williams and Alexander Buoye
Theoretischer Teil | Begriffswirrwarr endlich sortiert bzw. was niemand benötigt und nur von der erfolgreichen Umsetzung ablenkt
Martin Dilg
The Research Process
Anne Crafford
Mécanique
Patricia Radelet de Grave
Sales Channels in Sports Marketing
Manfred Bruhn and Peter Rohlmann
Metaheuristics in General
Günther Zäpfel, Roland Braune and Michael Bögl
Consider Your Revenue Streams
Arto Lindblom, Matti Kautto and Lasse Mitronen
Getting the Best from Press Conferences
Keith Hayes
Understand the Sales Equation
David A. Monty
Besondere Anforderungen an OML-Verfahren
Thomas Bartz-Beielstein
The Market Value of Optimal Annuitization and Bequest Motives
Matteo Buttarazzi and Gabriele Stabile
A More General Consideration About Accreditation Standards: From VET to Health Systems
Pietro Previtali
Organisationsentwicklerin mit Hand und Herz: Sylvia Borcherding
Marie-Luise Kissler
Personalmanagement
Hermann Riedl and Christian Schwenken
Weapons for Delivering Effective Technical Presentations
Oscar Santolalla
NPOs und das Geld
Georg von Schnurbein and Robert Schmuki
Causation and Responsibility
Thomas J. Miceli
Preview of General Takaful
Mohd Ma’Sum Billah
Indikatoren zur Messung von Innovationstätigkeit
Alexander Donges and Felix Selgert
Bevorzugte Verhaltensweisen: „Wer bin ich?“
Dirk Thiemann and Rainer Skazel
Das richtige CRM-System und klare Organisation
Sven Phillips
Arbeiten im Account-Management bei Online Travel Agencies
Daniela Patzelt
Enterprise Risk Management in the Fourth Industrial Revolution
Tankiso Moloi and Tshilidzi Marwala
Winning people’s hearts and minds
Katrin Schwabe
What Counts in the Bus Use for Commuting? A Probe Survey Based on Extended Theory of Planned Behavior
Wen Wu, Dong Ding and Ping Wu
Super, es ist Montag!
Bettina Bohlmann
The Role of Money Managers
Michael Bunn and Zack Campbell
Von Mahl- und Schlachtsteuer bis Musikinstrumentensteuer
Reiner Sahm
Bereitschaft
Thomas Schneider
Transportieren mit Pfiff
Bernd Luderer
Identify the Root Cause of Problems
Tom Mochal and Jeff Mochal
Verkauf über soziale Netzwerke
Helmut S. Durinkowitz
Finitely Presented Lattices: Continuity and Semidistributivity
Ralph Freese
Digital Legacy in der Palliativversorgung
Lisa Korte
Affective and Linguistic Communication
Emiko Tsuyuki and Ichiro Yamaguchi
Herausforderungen verstehen
Frank Kühn
Motivations of Wine Travellers in Rural Northeast Iowa
Oksana Grybovych Hafermann and Samuel V. Lankford
Astronomie im Mittelalter und in der Renaissance
Michael Bürker
Hypothesis testing and confidence intervals concerning a variance ratio
Pierre Jolicoeur
Individualebene: Ethik für die Führungskraft
Daniel Dietzfelbinger
Gesprächsführung
Veronika Kolb-Leitner and Sonja Pichler
Theories of Internationalization
Manfred Fuchs
Graphentheorie
Lutz Volkmann
Marketing Planning and Marketing Research
Ralf T. Kreutzer
Fazit
Stephan Busch and Tom Wonneberger
Zusammenfassung
Marcus Hellwig
Vanishing of the logarithmic trace of generalized Szegö projectors
Louis Boutet de Monvel
On a Variational Principle for Equilibrium Free Energy Functional of Simple Liquids
E. S. Brikov
The Moore’s Law in the Field of Artificial Intelligence
Xinwei Cao
Instrumente der kontinuierlichen Prozessverbesserung
Peter Posluschny
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