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Die Begriffsbildung
Josef Gruntzel
Preface
Gerhard Ortner and Betina Stur
Introductory Editorial
Marielle Jong, Cécile Diana and Julie Malbois
Einleitung
Cathleen Hesselbarth
Einführung
Dennis Vogt
Nachhaltig vom Start weg – Worum geht es?
Sascha Genders
Einleitung
Reiner Sahm
Anstelle einer Bucheinleitung: Leadership und Management sowie ihre Didaktik
Dr. Alexander V. Steckelberg Pd and Charly Harrer
Introduction
Mario Richard Smeets, Andreas Freßmann and Ralf Jürgen Ostendorf
The Year Begins—On a Slippery Note
Tom Mochal and Jeff Mochal
Einleitung
Elmar Holschbach and Eugen Buss
Einleitung
Georg Watzek
Einleitung
Klaus-Dieter Gronwald
Einleitung
Florian Schnitzhofer
Einleitung
Joachim Weeber
Einführung, Motivation und Überblick
Wieland Appelfeller and Carsten Feldmann
Preamble
Björn Etgen
Grundlagen
Pascal Croset and Markus Dobler
Einleitung
Oskar Morgenstern
Einleitung
Eugen Rosenstock
Introduction
Benoît Jolivet
Introduction
Rudolf Grünig and Richard Kühn
Introduction
Daniel Graewe
Introduction
Alexander Chursin and Yury Makarov
Einleitung
Adrian Vogler
Introduction
John E. Spillan and Mohammad Rahman
Interactive Marketing is the New Normal
Cheng Lu Wang
Introduction
Sahand Moarefy
Why Public Speaking Is an Important Skill
Stephen Haunts
Introduction
John Stachurski, Alain Venditti and Makoto Yano
Einleitung: Macht allein führt nicht weiter
Frank H. Baumann-Habersack
Navigating Inequities, Roles, and Economic Recognition: Women Beyond Boundaries
Rosmawani Che Hashim, Sharmila Jayasingam, Norizah Mohd Mustamil, Raida Abu Bakar and Safiah Omar
Introduction
Richard M. Adler
General Introduction
Diego Gomez, Sebastian Aparicio and David Urbano
Is There a Right Research Design for Your Supply Chain Study?
Stefan Seuring, Martin Müller, Gerald Reiner and Herbert Kotzab
Principles-Based Governance of a Large Water Utility
Robert Humphries, Nicole Pettit, Natalie Reilly, William Varey and Robert Kinnell
Statistical Tools for Program Evaluation: Introduction and Overview
Jean-Michel Josselin and Benoît Le Maux
Service Science Sustainability from the View of Asia Pacific
Nur Fazidah Elias, Ruzzakiah Jenal, Hazilah Mohd Amin, Hazura Mohamed and Siti Aishah Hanawi
Die Unternehmensethik funktioniert nicht
Bernhard Bachmann
Introduction
Livio Stracca
Prolog
Thomas Niebisch and Jens Kawelke
Introduction
Meghan Portfliet and Arron Phillips
Wandel in der Kommunikationswirkung
Ulrich Bihler
Definition des Begriffs „Fundraising“
Michael Urselmann
Are You Ready to Export?
Laurel J. Delaney
Quality Management and Performance in the Hotel Industry: A Literature Review
Juan José Tarí, José F. Molina-Azorín, Jorge Pereira-Moliner, María D. López-Gamero and Eva M. Pertusa-Ortega
Introduction
Isabell Koinig, Sandra Diehl and Matthias Karmasin
The Limitations of Human Understanding of the World
Runyuan Gan
Introduction
Ferdous Ahmed, Abul Quasem Al-Amin and Zeeda Fatimah Mohamad
What’s in a Name? Communicating Forms of Toponyms at Greek Wine Labels
Eleni Anagnostou and Theodosios Tsiakis
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