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The Innovation Imperative and the Role of SBIR Innovation Awards
Charles W. Wessner
Der Mensch in Organisationen der Zukunft
Christoph Zulehner
Timothy Richardson
Beth L. Leech
Applications of Intelligent Technologies in Retail Marketing
Vadlamani Ravi, Kalyan Raman and Murali K. Mantrala
Von der Kommunikationshoheit zur Polyphonie: Steuerungsverlust und Vielstimmigkeit in der Unternehmenskommunikation
Christine Viertmann, Lena Schneider and Ansgar Zerfaß
Evolution of Enterprise Organization in the Digital Age
Yuxin Yu and Yanqing Jiang
Academic Scientists and Knowledge Commercialization: Self-Determination and Diverse Motivations
Alice Lam
Berufliche Perspektiven für die Digitale Welt
Ulrich Karrenberg
Consumer Price Index
Lawrence H. Officer
It’s Up to You
Nicholas Ind and Oriol Iglesias
Crafting Elegance: Amorepacific's Innovative Approach to Cosmetic Marketing
Young Won Park and Paul Hong
Akteure der grünen Transformation
Andrea Grimm and Astin Malschinger
China’s Digital Commerce: The Recovery Strategies of Hospitality and Tourism Businesses During the COVID-19 Crisis
Yean Shan Beh, Yit Sean Chong and Xinyi Li
Mobilität auf dem Land: Digital unterstützter Dorfbus
Rainer Bomeisl
Tracking and Tracing Technology in Upholding Halal Product Integrity: Case in Indonesia
Resista Vikaliana
The Welfare Effects of Research and Production Joint Ventures
Kathryn L. Combs
Systemdynamik und Evolutionärer Wandel
Michael Peneder
Integrated Marketing Communication: A Systematic Study from Media Channels to Digital Connectivity of New Age Consumers
Teena Mishra
Media Analytics – ohne Daten kein CommTech
Jörg Forthmann and Lothar Rolke
Learning to Facilitate
Stefan Gross
Household Production and Children
Arleen A. Leibowitz
Impact of the COVID-19 Pandemic on the Housing and Construction Markets
Mariia I. Ermilova and Irena Zavrl
Operatives Marketing neu denken: Der H2H-Prozess
Philip Kotler, Waldemar Pförtsch and Uwe Sponholz
The Content Marketing Controlling Framework
Thomas Hörner
Integration Management
Thorsten Feix
Optimale Nutzung des Humankapitals; Mitarbeiterführung
Dieter Röß
Comment on Sheetal K. Chand and Martin Paldam
Holger Bonin
Die Durchführung der Vereinigung
Oskar Engländer
Leistungsplus durch Teamwork
Wolf W. Lasko
Do DMOs Promote the Right Aspects of the Destination? A Study of Instagram Photography with a Visual Classifier
Lyndon Nixon
The Adaptability of Vietnamese Worker to the Industry 4.0
Vu Thi Bich Ngoc, Nguyen Manh Thang and Nguyen Chu Du
We could have known better – Consumer-oriented marketing in Germany’s ageing market
Frank Leyhausen and Alexander Vossen
Herausforderungen und Lösungen für die digitale Transformation aus Sicht kleiner und mittlerer Unternehmen
Josef Wissinger and Daniel Thiemann
An Incentive Model for University Teachers Based on Knowledge
Li-shuan Qin
A Comparative Study of the Measurement Methods of Real Estate Bubbles
Shenghua Jia and Hang Li
A New Tool: The WeQ Test
Klaus Krause and Tobias Schnitzler
Fazit
Mareike Heinzen and Jörn Thiele
Balanced Growth, the Demand for Money, and Monetary Aggregation
Apostolos Serletis
Beschaffung und Absatz
Manfred Bornhofen and Martin C. Bornhofen
Research on Informatizational Platform of Tourism in Three Gorges Reservoir Based on Web
Xu Bing, Zeng Jiping and Hu Ning
Health Data Management im Krankenhaus aus Sicht der Industrie
Rabea Knorr and Maro Bader
Lean Management im Bildungssektor
Marc Helmold
Research on the Principal-Agent and Game Theory of Logistics Finance Oriented to the Financial Institution
Peng-fei Li, Li-jie Feng and Yao-hui Li
Chinese Companies Enter the German Market; But are the Germans Prepared?
Rainer Lisowski
A Lattice Approach to Evaluate Participating Policies in a Stochastic Interest Rate Framework
Massimo Costabile, Ivar Massabó, Emilio Russo and Alessandro Staino
Digital Finance – Die Zukunft der Finanzplanung in Unternehmen
Heinrich Kögel, Martin Spindler and Helmut Wasserbacher
Wissen
Springer Fachmedien Wiesbaden GmbH
Mit Geschichten die historischen Schätze von Unternehmen heben
Friederike Hehle
Lean Management im Bildungssektor
Marc Helmold
Misalignment and Its Consequences
Ali Zafar
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