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Integrated Marketing Communication: A Systematic Study from Media Channels to Digital Connectivity of New Age Consumers
Teena Mishra
Consumer Price Index
Lawrence H. Officer
Purchasing Time: The First 100 Days of German COVID-19 Policy
Michael W. Müller and Annalisa Tassi
American Empire and Its Expansion
Dipak Basu and Victoria Miroshnik
Digitization at VBL with Bitkom’s Maturity Model Digital Processes 2.0
Martin Appel, Mahmut Arica, Nils Britze, Marc Danneberg, Matthias Möbus, Konrad Schießl and Ariane Schulze
Label Conscious: Communicating Verifiable Sustainable Impact by Labelling Garments with Smart Technology
Hilde Heim
Organizational Identification at Cross-Border Mergers and Acquisitions: A Theoretical Concept
Ralf Bebenroth
Left Behind: A Reflection on Lags in the Development of Entrepreneurship Education in South Africa
Natasha Katuta Mwila
Kommunikationsprotokoll: Praxis
Holger Rust
The Steps for Successful Big Data Projects
Jesse Anderson
Innovation and competitiveness in local SMEs: Characteristics of firms, entrepreneurs, environment and their interrelationships
Alicia Giacchero, Nora Donnini and Fanny Martin
Investitionszulage
Jürgen Wittlinger
The Building Blocks to Design Robust and Effective Capital Regulation
A K M Kamrul Hasan and Yasushi Suzuki
Domestic Contagion: Twin Peaks?
Robert Z. Aliber, Charles P. Kindleberger and Robert McCauley
Chinas Standardisierungsstrategie – Entstehung und Inhalte
Monika Schädler
Consumer Sales Innovations durch Diskursive Pioniere im Gender Equality Marketing
Kai-Michael Griese and Nicole Böhmer
Enterprise Architecture Best Practices
Sheunopa Chalmers Musukutwa
Der Rohbau steht – und jetzt?
Silvia Ziolkowski
Bürger und Polizei bei Versammlungen. Zwischen Anspruch des Bundesverfassungsgerichts und Realität
Hartmut Wächtler
New Work in der Automobilbranche
Marc Helmold
Impact Investing und die „neue grüne industrielle Revolution“: Wie man den Klimawandel durch die Divest-Invest-Bewegung stoppen kann
Jochen Wermuth and Clara Vondrich
Trends and Future Developments
Jason Scharfman
Bitcoin und die Finanzindustrie
Elfriede Sixt
Dubai and Oman: Brent’s Asian Relatives
Adi Imsirovic
Standard: UI5 Web Components
Marius Obert and Volker Buzek
Advanced Social Media Campaigns
Tom Funk
Management Summary und Ausblick
Gerhard Heß and Ann-Christin Kleinlein
HF 6: Vorsorge- und Absicherungs-ICE erreichen
Heinz Benölken
Wealth Management
Tom Taulli
Conclusion
Axel Dreher, Noel Gaston and Pim Martens
The Social Responsibility of Business Is to Increase Its Profits
Milton Friedman
U – University as Free Enterprise
Joseph P. Lane
Cost Leadership Strategy
James O. Fiet
Trickle Theory
Michael Lopp
Conclusion
Chandra Kusuma
Die wichtigste Komponente für eine erfolgreiche Digitale Transformation ist der Mensch
Bolela Likafu
DIE DEGENERATIONSPHASE – TRENDWENDE ODER UNTERGANG?
Axel Gruner, Burkhard von Freyberg and Moritz Euchner
Guardians of the Galaxy: Preserving Space for Future Generations
Patita Paban Mohanty and Subhankar Das
International Outsourcing in the Netherlands
Kees Burger and Rein Haagsma
Sharing Economy in India: Looking Base of the Pyramid Through Critical Infrastructure
Aditi and Nalin Bharti
Epilogue
Tim McDaniel
HR Communication
Matthias Zeuch
Discussion and conclusion
Alix Auzepy and Christina E. Bannier
Ziel (Schlusswort)
Marc Gasser and Laura Mäder
Integration Management
Thorsten Feix
The Content Marketing Controlling Framework
Thomas Hörner
Momente der Methodik
Hanspeter Zürcher
Business Process Outsourcing
Ulrich Schönenberg and Matthias von Wnuk-Lipinski
Die weiteren Voraussetzungen für den Ersatz von Mangelschäden
Jan Bohnstedt
Neomercantilism, Mark I, Under Dictatorship with an Agro-Industrial Base
Adnan Türegün
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